ibe presentation sept 2011

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  • 1. Engaging building users in energyreduction: the challenge of behaviour change Dr Richard Bull Institute of Energy & Sustainable Development
  • 2. DE MONFORT UNIVERSITYWorld-class university situated in Leicester, with more than 18,000 students and3,000 staff, five faculties offering around 400 courses and an annual turnover inthe region: 132.5 million INSTITUTE OF ENERGY AND SUSTAINABLE DEVELOPMENTLeading research institute conducting innovative and groundbreaking researchinto renewable energy, sustainable development and public engagement. Alsorun 3 MSc courses.
  • 3. THREE CHALLENGES The visibility of energy Whose behaviour are we trying to change? The challenge of public engagement in the workplace
  • 4. The visibility of energy
  • 5. By its nature, energy is an abstract and invisible force that is conceptualised or commonly defined in a number of different ways, for example as a commodity, as a social necessity, as an ecological resource, or as a strategic material.* *Burgess & Nye (2008), Re -materialising energy use through transparent monitoring systems, Energy Policy
  • 6. (2)Whosebehaviour arewe trying toc h a n g e ?
  • 7. CYBER DISPLAY Energy Cities represents more than 1000 local authorities from 30 countries, mainly municipalities The Display Campaign is a voluntary scheme municipalities can adopt to demonstrate a commitment to reducing energy consumption of public buildings. A key part of the rationale for developing the energy display label was to motivate decision makers towards a common approach for European certification for energy performance of non-residential buildings, and engage municipal energy managers and the general public around the subject of energy and buildings. As a project partner, DMU was responsible for evaluating the success of the campaign
  • 8. DISPLAY COMMUNICATION ACTIVITIES Education/Training programmes Communication Activities Internal Communication Local Energy CYBER Display Days Schools Programme Local Press Articles and Media Relations; Local Communication Materials Staff Training Workshops
  • 9. IMPROVING BUILDING PERFORMANCE The overall trend is of this set of buildings moving Towards Class A. By this we mean there is, overall, a increase in higher rating certificates (A C) and a decrease in ratings G-D.
  • 10. FINDINGS FROM DISPLAY Display lead to demonstrable increases in building performance and energy awareness. But . . . There is no one single measure or quick-fix for moving buildings Towards Class A. The importance and success of Display is in recognizing that the poster is merely a beginning of the journey Towards Class A.Buildings in Display that improve . . .1. Invest in multiple refurbishments especially lighting controls and boiler replacement and avoid using air conditioning;2. Invest in new types of building controls especially heating controls;3. Have a full time energy manager and voluntary environmental champion;4. Organized local media campaigns and used creative promotional materials;5. Attended local and national networking events such as national users club event
  • 11. Technical Energyimprovements awareness A technical improvement is the result of someones behaviour being changed, be it the facilities manager, finance director, energy manager or mayor. Behaviour Building change improvements
  • 12. The challenge of public engagement in the workplace the aim? To understand the role of ICT in reducing energy consumption of a large scale public building through the design of an ICT interface connecting building users to their electricity consumption.
  • 13. BEYOND INFORMATION PROVISIONThere is a need for a different approach recognising thecomplexity of user perceptions and understandings(Niemeyer, Petts et al. 2005);Combining a bottom-up and top-down approach inorder to minimise mixed messages (Owens 2000); The value of public engagement (Burgess and Clark2009; Ockwell, Whitmarsh et al. 2009).The importance of context.
  • 14. CONCLUSIONS/RECOMMENDATIONS Complex issues exist around behaviour change in the workplace, not least where does responsibility lie for energy reduction& whose behaviour are we trying to change. There is a need for more creative and less quantitative visualisation tools Significant energy reductions can be made through simple measures (consumption in unoccupied hours is a substantial problem) Public engagement in the workplace must be fit for purpose
  • 15. Thank you for listening.Dr Richard Bullrbull@dmu.ac.ukgreenview.dmu.ac.ukTwitter: richbull or greenviewdmu