It’s all about taste!

Iain Moore Carletti A/S

Taste and cultural expectations

Taste and cultural expectationsnatural

salty

sweet

Taste and cultural expectations

Taste and age

?

New tastes?

Adult candy• Layers - liquorice, or nuts, or fruit gelée

coated with chocolate and soft/hard sugar layers

• Premium chocolate - high cocoa%, single origin • Dried fruit - freeze-dried whole fruit • Ginger - fresh, candied, pickled • Turmeric - the new chili? • Tea - healthy but indulgent? • Nordic flavours - rhubarb?, pear?, skyr?

Kids’ candy• Real fruit

– not just sugar and a flavouring – apple, berries, elderflower – if it works in beverages, it’ll work in candy

• Sour – sour sugar coatings – sour fruits (lime, kiwi, lemon?, cranberry)

• Cooked – enhanced sweetness – toasted marshmallow – dulce de leche