ia summit 2013 closing plenary

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Page 1: IA Summit 2013 Closing Plenary

#ias13@karenmcgrane

Page 2: IA Summit 2013 Closing Plenary
Page 3: IA Summit 2013 Closing Plenary

2043

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1. IA FOREVER!

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I think the smart move, actually, is to double-down on

Information Architecture.

— Kai Turner

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IT’S A GREAT TIME TO BE AN IA!

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2013

2005

MOBILE

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SOCIAL PUBLISHING

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CONTENT MANAGEMENT

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APIs

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FUTURE-FRIENDLY

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FUTURE-FRIENDLY

— Jason Scott, @textfiles

Metadata is a love note to the future.

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STRUCTURED CONTENTTAXONOMYMETADATA

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LINGUISTICCATEGORICAL

VERBAL

SPATIALTACTILEVISUAL

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INFORMATION ARCHITECTURE

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CONTENTSTRATEGY

INTERACTION DESIGN

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IACONTENTSTRATEGY

INTERACTION DESIGN

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CONTENT MODEL

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Information architectures matter enormously because what they show us is what we see. Content experts [AND]

designers are our friends.

— Edward Tufte

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1. IA FOREVER!

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1. IA FOREVER!2.COMPLETE TRANSFORMATION

OF HOW BUSINESSES OPERATE

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“This was back when the Internet was still some exotic pet kept in the corner of the publishing world—throw some kibble at it, watch it dance on its little leash, oh quite cute, it definitely won’t kill us in the night.

—Gone Girl

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Digital

Real Business

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EVERY BUSINESS IS DIGITAL.

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EVERY BUSINESS IS IN THE USER EXPERIENCE BUSINESS.

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7

Andy Dearden

[email protected]

Reader in e-SocialAction

Communication and

Computing Research Centre

Shefªeld Hallam University

Furnival Building

Shefªeld, S1 2NU

UK+44 114 225 2916

Forum

User-Centered Design Considered

Harmful1 (with apologies to

Edsger Dijkstra, Niklaus Wirth,

and Don Norman)

Studies of IT for development have often identiªed the importance of the

usability of IT systems and the need for IT systems to be matched to the

needs of host communities. These two issues are central concerns for the

discipline of Human–Computer Interaction (HCI), or Interaction Design.

Within HCI and Interaction Design, user-centered design is just one partic-

ular view on how design processes can be organized to achieve such

aims.This paper reports on discussions arising from a workshop held at the

Computer/Human Interaction (CHI) 2007 conference in San Jose, Califor-

nia. CHI is the largest HCI conference in the world. The workshop brought

together a group of 45 interaction designers and development practitio-

ners from around the world and included participants from 17 countries,

including many researchers and practitioners based in emerging econo-

mies such as India, China, South Africa, Namibia, and Benin. The aim of

the workshop was to examine how interaction design could contribute to

the success of IT for development. Although many issues were discussed,

this is a necessarily selective report focusing on some of the principal

themes of the workshop.

The Current Situation

IT for Development is a growing ªeld of study. Ofªce-based IT systems

clearly have an important role in the coordination and management of

large private and public organizations and are also recognized for their

use in nongovernmental, or third sector, organizations. In the domain of

systems designed for commercial organizations in the private and public

sector, some emerging economies, notably India, have developed their

own software industries that compete for market share in the developed

world.More recently, there has also been an increasing interest in how access

to information and communication technologies, such as connecting to

the Internet, might impact social and economic development by, for ex-

ample, enabling farmers to discover ways to improve their agricultural

1. The workshop was initiated as part of the U.K. Engineering and Physical Sciences Research Council projects,

“Bridging the Global Digital Divide” and “Rural e-Services.” The U.S. National Science Foundation and the Association

of Computing Machinery Special Interest Group on Computer Human Interaction (ACM SIGCHI) also sponsored the

workshop by providing funds for participants from developing countries to travel to attend the workshop. The work-

shop was organized by Andy Dearden, Michael L. Best, Susan Dray, Ann Light, John Thomas, Celeste Buckhalter, Daniel

Greenblatt, Shanks Krishnan, and Nithya Sambasivan. I would like to thank all of these contributors for their helpful in-

put in creating this report.

© The MIT Press 2008. Published under Creative Commons Attribution NonCommercial-NoDerivativeWorks Unported 3.0 license. All rights

not granted thereunder to the public are reserved to the publisher and may not be exercised without its express written permission.

Volume 4, Number 3, Spring/Summer 2008, 7–12

Page 41: IA Summit 2013 Closing Plenary

7

Andy Dearden

[email protected]

Reader in e-SocialAction

Communication and

Computing Research Centre

Shefªeld Hallam University

Furnival Building

Shefªeld, S1 2NU

UK+44 114 225 2916

Forum

User-Centered Design Considered

Harmful1 (with apologies to

Edsger Dijkstra, Niklaus Wirth,

and Don Norman)

Studies of IT for development have often identiªed the importance of the

usability of IT systems and the need for IT systems to be matched to the

needs of host communities. These two issues are central concerns for the

discipline of Human–Computer Interaction (HCI), or Interaction Design.

Within HCI and Interaction Design, user-centered design is just one partic-

ular view on how design processes can be organized to achieve such

aims.This paper reports on discussions arising from a workshop held at the

Computer/Human Interaction (CHI) 2007 conference in San Jose, Califor-

nia. CHI is the largest HCI conference in the world. The workshop brought

together a group of 45 interaction designers and development practitio-

ners from around the world and included participants from 17 countries,

including many researchers and practitioners based in emerging econo-

mies such as India, China, South Africa, Namibia, and Benin. The aim of

the workshop was to examine how interaction design could contribute to

the success of IT for development. Although many issues were discussed,

this is a necessarily selective report focusing on some of the principal

themes of the workshop.

The Current Situation

IT for Development is a growing ªeld of study. Ofªce-based IT systems

clearly have an important role in the coordination and management of

large private and public organizations and are also recognized for their

use in nongovernmental, or third sector, organizations. In the domain of

systems designed for commercial organizations in the private and public

sector, some emerging economies, notably India, have developed their

own software industries that compete for market share in the developed

world.More recently, there has also been an increasing interest in how access

to information and communication technologies, such as connecting to

the Internet, might impact social and economic development by, for ex-

ample, enabling farmers to discover ways to improve their agricultural

1. The workshop was initiated as part of the U.K. Engineering and Physical Sciences Research Council projects,

“Bridging the Global Digital Divide” and “Rural e-Services.” The U.S. National Science Foundation and the Association

of Computing Machinery Special Interest Group on Computer Human Interaction (ACM SIGCHI) also sponsored the

workshop by providing funds for participants from developing countries to travel to attend the workshop. The work-

shop was organized by Andy Dearden, Michael L. Best, Susan Dray, Ann Light, John Thomas, Celeste Buckhalter, Daniel

Greenblatt, Shanks Krishnan, and Nithya Sambasivan. I would like to thank all of these contributors for their helpful in-

put in creating this report.

© The MIT Press 2008. Published under Creative Commons Attribution NonCommercial-NoDerivativeWorks Unported 3.0 license. All rights

not granted thereunder to the public are reserved to the publisher and may not be exercised without its express written permission.

Volume 4, Number 3, Spring/Summer 2008, 7–12

Page 42: IA Summit 2013 Closing Plenary

USER-CENTERED DESIGN

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USER-CENTERED

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We need to change business, not become it.

— Cennydd Bowles, IA Summit 2011

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EVERYTHING WE DO IS CHANGE MANAGEMENT.

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VIBES MATTER

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Technical External Internal

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Technical External Internal

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compe

tenc

e

likability

Dreamy Rockstar

Incompetent Jerk

Competent Jerk

♥Lovable Fool

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MOTIVATIONS MATTER

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COMPASSION MATTERS

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COGNITIVE EMPATHY

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DIGITAL FATIGUE

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— Douglas Coupland

Twenty-first-century life is karaoke —a never-ending attempt to maintain

dignity while a jumble of data uncontrollably blips across a screen.

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1. IA FOREVER!

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1. IA FOREVER!2.COMPLETE TRANSFORMATION

OF HOW BUSINESSES OPERATE

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1. IA FOREVER!2.COMPLETE TRANSFORMATION

OF HOW BUSINESSES OPERATE3.?????4.PROFIT!!!

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EASIEST UX JOB IN THE WORLD

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you

you

you

you

you

you

you

you

you

you

youyou

you

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THEY NEED YOU MORE THAN YOU NEED THEM.

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From those to whom much is given, much is expected.

—Mary Gates, Bill's Mom

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THE WORLD NEEDS IA MORE THAN EVER.

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CHANGE MANAGEMENT AND COMPASSION ARE THE SAME THING.

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SET UP THE NEXT GENERATION FOR SUCCESS.