i wish i'd thought of that 2015 (afp int'l fundraising conference)
TRANSCRIPT
Tycely Williams
Regional Chief Development Officer
American Red Cross
San Francisco Zoo’s 2014 Adopt-an-Animal Campaign
5 Ways to Innovate
• Align with Mission
• Hook into Feelings
• Offer Donor Options
• Adopt Annual Strategies
• Give it a Twist!
7.2 Billion
#HappyFundraising My Friends!