I PROMISE!Promotion of the promises

About the project

About the project

People often come up with excuses for keeping their promises or even forget about them

Goal of the project– help people to keep their promises and declare them to other people, their relatives and the society or reminding about them

After success in Lithuanian market the project will be developed and adjusted for worldwide use

About the project

Everyone will be able to enter their promise in our website, FB application or in mobile application

We will remind people about their promises for themself and others

If it will be required promise will be seen by their friends, realatives, community

Parts of the project

Most common promises in Lithuania

In Lithuania: Lose weight Give up smoking Improve their grades Fin a couple Become happier Get inlove To be less nervous Laugh more Do not swear

Source - RIMI LIETUVA data www.aspazadu.lt after interviewing 10000 people. (2010 December)

Most common promises in the world

In the world Give up smoking Start healthier life Lose weight Have more joys in thei life Give up drinking Be more organized, plan their activities,

pull up Learn/find out something new Return their debts Spend more time with family Help others

Source – www.about.com

Interesting/shocking promises

Promise that the world ends 2011 June 5th

Group of girl students promised to strip their tops if Lithuania will win Eurobasket 2011

Swedbank promised 10 000 Lt award for the information about the attempt to explode their headquaters

Basketball players S.Jasaitis and R.Kaukėnas promised to dance sirtaki if Lithuania will win Eurobasket 2011.

Group promises

For ex.: Lithuanian road administration is promoting drivers to promise that they will not be drinking and driving

Lithuanian drivers on the website and other provided ways will declare their primise

Such promise declaration could be mandatory for those who have already were drinking and driving and they are taking special courses to retrieve their driving license

Declaration of promises

Program to which you will be entering your promises will generate declaration of promises which could be printed at home or sent with additional fee by mail

On the declaration their will be logos of sponsor who will help to keep your promises

Index of the promises

It shows how many people are keeping their promises: Index of politicians promises Index of those who are giving up

smoking Index of people who are trying to

loose weight Index of promises who are

keeping healthy life Statistics about separate groups

will be provided firsthanded

Promises of newlyweds

Package of promises will be offered for those who are getting married

Funny list of promises will be offered as well

Integration of functions

Function website facebook mob e-mail offline

TOP20 o o o o

Picking promises from the list – one click o o o

Newest promises: user + promise o o o o

Most interesting promises (those who will recieve a lot of votes on website + FB like) o o o o o

After loging in: your friend X promised! o o o o o

Permanent reminder + offer of the sponsor o o o o

Mail – declaration sending gor additional fee o

Integration of functions

Function website facebook mob e-mail offline

Completed/ unfinished promises o o o o o

Statistics of interesting promises o o o o o

Sorting of the promises: city, country, type , etc. o o

Index of the promises (permanent information which will be provided to the media for advertisement purposes)

o o o o

Promises of newlyweds o o o o o

Users

Users: private persons

Private persons: Up to date internet users Those who have lack of will Those who want to focus on reaching

most important goals in their life Different age goups who still want

changes in their lives ( 15 – 40 ) Those who have friends Facebook users

As well politicians, political partiers, companies, organizations

Users: Politicians, political parties

Samples of the promises: Reduce heating costs by 23 % till

2011-09-01 Raise pensions by 15 % till 2012-

01-01 Pull out army of the Afganistan

till 2015-01-01

Users: social, state organizations and institutions Animal care organization LESĖ

promised to sterilize 500 homeless pets per 2011

Vilnius city council promised to raise salary for sweepers to 1500 Lt till 2015

LIETHUANIAN CENTER OF AIDS promised the whole year (till 2013 ) check for AIDS for free

JAV ministry of finance promised to do not devalue dollar

Users: companies

BITĖ promised that SMS will be free forever for all LABAS service users

SEB promised to return comision for cashing out

"McDonald's" promise for China: new restaurant every day

Income of the project

Income of the project

Google AdSense

Advertisement in the website of the project when were will be enuogh visitors(AdNet)

Sponsors of promises (next Silde) Website + Mobile apps + Newsletter

Sending declaration of the promises by mail

Package of promises for newlyweds

Examples of sponsoring of the promises / Income

Promise Possible sponsor

Give up smoking Supplements helping to give up smoking (Nicorette)

Loose weight Supplements helping to lose weight, sports clubs (Ally, Lieknėjimo akademija, AbTronic, Impuls)

Start healthy life Sports clubs,Yoga, coulinary coursers, „green“ food

Find a couple, get in love Date websites, travel companies, condoms (Draugas.lt, Tez tour, Durex)

Be happier, have more joy in you life

Travel companies, movie theaters, other entertainment, culinary courses, (Novaturas , Forum cinemas, Tiketa, Laisvalaikio dovanos)

Help others Volunteer programs (Beglobis.lt, UNICEF, SOS vaikų kaimas)

Questions for the experts

Questions for the experts

How to encourage people start using project for the first time and permanently? (What is the best way to enter the market?)

What are the ways to attrackt sponsors?

What are the drawbacks/advantages of the project?

Additional ideas?

Your advices?

Promise, that you will promise something in public when the project begins