i brief concept boards

- Britain’s first and only concise quality newspaper- ‘The Essential Daily Briefing’- 20p- Non-biased- Sister newspaper to The Independant

Conc

ept

Create a Campaign that changes the way the Newspaper is percieved/bought by/sold to University students.

Current issue:

Newspapers unpopular amongst students/young people, as digital media begins to overshadow print.

Aud

ienc

e/Co

ntex

t