hyundai i20 ppt
Post on 17-Jul-2015
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Hyundai i20Submitted By:Udit JainShruti MittalTarun MangalSonakshi GovilVanshika GuptaDamanjeet Singh
Submitted To: Prof. Dhruva ChakSubmitted By:Udit JainShruti MittalTarun MangalSonakshi GovilVanshika GuptaDamanjeet Singh
Hyundai Motor India Limited (HMIL) It is a wholly owned subsidiary of Hyundai Motor Company (HMC) established in 1996 HMIL is the largest passenger car exporter and the second largest car manufacturer in India.
The Hyundai i20 model has been appreciated throughout the world for its impeccable style and power-packed performance, making it an attractive package to prospective buyers. It currently markets nine car models across segments - in the A2 segment it has the Eon, Santro, i10 and the i20, in the A3 segment the Accent and the Verna, in the A4 segment the Elantra, in the A5 segment Sonata and in the SUV segment the Santa Fe.
2 The Hyundai i20 is one of the most popular hatchbacks that was rolled-out in the Indian market in year 2009. The i20 model is now available in both petrol and diesel versions, across 3 engine options i.e. 1.4 L, 1396cc Gamma AT Petrol, 1.2 L 1196cc Kappa Petrol & 1.4 CRDI Diesel Engine. The i20 is available in both automatic and manual transmission options, across various trims.
i-Gen i20TheLive the Uber LifeMARKET SHAREIn overall passenger vehicle market: 14.27% in FY13In compact small car market:Compact car segment is 52% of overall passenger vehicles segment.Hyundai is on the 2nd position in the market with 22% share.
GROWTH AND DECLINEMANUFACTURERMODELJUN'13JUNE'12GROWTH%(12-13) HYUNDAIi2056287676-26.681%HONDABRIO2375609289.984%MARUTI SUZUKISWIFT17236156829.909%VOLKSWAGENPOLO3200241832.341%SKODAFABIA132594-77.778%TOYOTALIVA19512096-6.918%NISSANMICRA1989109182.310%5SWOT Analysis
CONSUMER BEHAVIOUR ANALYSIS
Preferences across various segments Preferences across various Models
Preferences across various Brands Ratings on various Features
Preference across various cars, provided budget is Rs 6-7 lacs.
Marketing Strategies Hyundai i20 viral campaign Casts a Spell Crosses over 1 Million Viewers!Exchange offers Advantage department.Festive Discounts Goodies and AccessoriesPickup and drop service(after sale service).Proposed Marketing StrategiesEvent marketing Flexible EMI SchemeFeaturing Hyundai i20 in various movies and TV serials.Mobile and online servicesAssociation with various colleges and institutes through sponsorship.Strategic alliance with oil and Gas companies.
Increasing customer baseProduct proposals: Introducing CNGSpecial Discount for first time car buyers.