hydroponics agriculture of tomorrow
TRANSCRIPT
Need
With cities growing everywhere, Thousand acres of land is lost at alarming rate resulting in more hunger around the world
Hence in the Limited Land available ,to increase the production and productivity ,INNOVATIVE technologies need to be adopted
Innovations should be skill intensive, high value adding, less space demanding and enabling to work under congenial environments.
Should be Production come Profit Oriented Employment generating
HYDROPONICS is risk reducing and dependable source of living in agricultural sector
Business Plan
Summary Introduction Objective Products Elements to be showcased
Benefits Market analysis Strategy & Implementation Key Issues Competitive Edge
CASE STUDY – EURO FRESH FARMS
SummaryIntroduction
The office working environment is becoming more competitive and stressful with the society we are in. While most of us pursue greater career for a higher positions in a company, there are also many who dream to have a stress-free life and a relaxing set-up like that of the home and enjoying gardening. Hydroponics business poses a great venture with the high demand for a more healthy living through natural and quality produce.
Hydroponics is the agricultural system that makes use of no soil for the planting. The plants are supported through nutrient solution introduced to the plants.
Objective: The objective of this project is to establish an intensive farm,
producing high-quality produce for both the national and international market year round.
To produce high quality, nutritional, and flavorful vegetables and flowers for consumption in both local and international markets.
To Provide employment opportunities to People Use & Recycle Fresh Water High pesticide free Yields
Products: Hydroponics is ideal for growing wide range of plant species
especially fruit bearing crops, such as tomatoes, cucumbers, and peppers, leafy crops like lettuces, cabbage, herbs and flowering plants.
Hydro-Farm Products Hydroponics Equipment and Nutrients – Hydroponics Tunnels
Summary – Elements to be showcased Minimum Land Use High Yields in small Land Minimal use of water Used water can be Recycled and used No Water Run off avoids pollution Cost of Production is less over conventional methods Can provide freshly picked produce to clients thus attracting loyalty. Can be washed/cleaned/sorted/graded and packed right at source. Reduces Carbon Emissions by burning lesser fuel. Continuous production throughout the year with least downtimes. Have control over prices. Effects of weather conditions minimal Non-messy process. No soil required Pesticide Free Pest and Disease free Low maintenance costs Multi-Crop facility for certain FFV’s (Fresh Fruits and Vegetables) Can Grow Organic and Inorganic Vegetables, Fruits and Herbs Reduces trucking distances thus cutting costs tremendously. Is non-messy, clean agriculture and appeals to the modern generation
Benefits
Creates a World class Hi-tech Agri-Business Opportunities of Employment and Revenue
generation Opportunities for producing export oriented products Show case for Hi-tech agriculture in the country Business opportunities for all agri-business industries Maximized service to the common man at an
affordable price Exhibits best technology and production process Helps promoting new concepts Evokes a feeling of trust and confidence on TATA
Brand to a Common man
Market Analysis
Market Analysis
Due to various advantages over open field agriculture, hydroponics is more popular in some countries like Canada, especially in commercial production of vegetables.
Like any other type of businesses, customers are the core of the business. Value the customers especially when we offer more than a single product in hydroponics business.
Targeted Customers:Land LordsSmall Farmers
FFV Exporters ((Fresh Fruits/Flowers and Vegetables)Hotel ChainsProcessed Food IndustriesHerbal Medicine and cosmetics industryIndian RailwaysCorporate HospitalsFast Food chainsRetail ChainsIndian Defense ForcesPrivate individuals
Strategy & ImplementationThe strategy is to profitably and efficiently utilize present and future agricultural technology in
the production of vegetables/Flowers.
Project Strategy:
Procuring the Equipments and appliances and in long term gain the knowledge to build them.
Nutrient Solutions Making Nutrient solutions locally – TATA Chemicals can Contribute this
Gaining the knowledge about the Methods for nursery and Orchids growing Hire Experts – Agriculture specialists Training the employees Management Problems and Remedies Production Plan
Pilot Project Widening the variety of products production.
Marketing Strategy: Market and supply products to the selected outlets aggressively, focusing at first on local
markets, and then on export options. Emphasize the reliable year-round output, as well as the ability to produce in-demand, non-
native vegetables. Make Tie-ups with regional greenhouses and landscapers. Eventually develop a website and advertise on the Internet.
Strategy
Farmer Linkages
Govt Subsidies/Lease
Agri-Infrastructure logistics
Expert Hiring Employee Training
Production
Market Linkages
Product widening
Stre
am
Lin
ing
Stre
am
Lin
ing
Pro
cu
rem
en
tP
rocu
rem
en
tP
rod
uctio
n
Mark
et
Deve
lop
men
t
Pro
du
ctio
n
Mark
et
Deve
lop
men
t
Man
ag
ing
C
om
petitio
nM
an
ag
ing
C
om
petitio
n
Implementation
Marketing Centre
Local Customer
International Customer
PACKING Centre
Quality Check Centre
Production Centre
Training Centre
Production
MARKETING
Key Issues
Need for Assistance from Govt.Expertise should be utilized as
perceivedPathogen attacks need to be
addressed in time
Competitive Edge
Competitive advantages are Efficient production utilizing greenhouses. No existing projects of this magnitude in
INDIA Government subsidies Become World-class Agri Business leaders Public Private partnership offers less risk
CASE-STUDY –EURO FRESH FARMS
Eurofresh Farms is the leading year-round producer and marketer of greenhouse tomatoes in the United States and a leading innovator in the branded, high-end fresh tomato, cucumber and pepper industry. Premium quality and certified pesticide-free products are grown with care in one of the world’s largest greenhouse complexes with abundant Arizona sunlight. www.eurofresh.com
Eurofresh offers the chance to earn more, too. Crop workers start at $8.27 an hour and average $11.08 an hour. That's 30 percent higher than the national average for farmworkers — $8.48 an hour.
It has won a 2009 Marketing Excellence award from Produce Business magazine for their recent “Arizona Grown” campaign.
ChefsBest® has honored Eurofresh Farms’ Tomatoes on the Vine (TOV) with the 2009 ChefsBest® Award for Best Taste, which is awarded to the brand rated highest overall among leading brands by independent professional chefs.
