hydraulic jack final project

`

ENTREPRENEURSHIP

BUSINESS PLAN

Electric Hydraulic Jacks

SUBMITTED TO:

Sir Shahid AHMAD Khan

Dated:

19/08/2009

Ground Breakers……The auto Mobile Company1

`

PRESENTED BY

1. Musharaf Waheed (MI-01083-029)

2. Yasir Zafar (MI-01083-055)

3. Zafar Iqbal (MI-01083-036)

4. M. Fahad (MI-01083-021)

5. Ahsin Saleem (MI-01083-025)


`

TABLE OF CONTENT

1 E XECUTIVE SUMMARY

2 C OMPANY SUMMARY

3 P RODUCT AND SERVICES

4 M ARKET ANALYSIS SUMMARY

5 S TRATEGIES AND IMPLEMENTATION SUMMARY

6 W EB PLAN SUMMARIES

7 M ANAGEMENT SUMMARIES

8 F INANCIAL PLANS

9 E XIT STRATEGIES

10 A RGUMENTS

11 R EFFERENCES

12 A PPENDIXES


`

1. EXECUTIVE SUMMARY

In our country technology changes daily and no doubt peoples adopt it. So we decide to bring some innovative product in Pakistan. We imports electrical scissor car jacks and electrical hydraulic double cylinder car jack first one is use to just lift up the car and other one is lift up the car and rotate.

Objective

Objective of this company is to provide ease to car holders with our best technical skills and latest equipment.

Mission

By introducing innovative products to dole out the customers, with our best technical skills, to attain customers values.

Key to Success

Our company success based on innovative product, and innovative products are our key to success.

2. COMPANY SUMMARY

Name Ground breakers The Automobiles Company

Company Ownership

This company is owned by five partners which invest their capital with same ratio.And the partners are

1. Mr. Musharaf Waheed2. Mr. Yasir Zafar3. Mr. Zafar Iqbal4. Mr. M.Fahad5. Mr. Ahsin Saleem


`Startup Plan

Our company has contracts with different foreign companies which manufactures the electrical hydraulic jacks. By importing these jacks we will introduce a new and innovative products in Pakistan and serve the customers for their relieve .In start as company is incorporated by the five partners but later company will hire some technical staff and make separate departments for each work.

Company Location

First we will start from the Lahore city; site will be the Mall Rd. Lahore.We choose this site because there are many showrooms and workshops

3. PRODUCT AND SERVICES

Product and services

Basically our products are electrical hydraulic jacks of many types which we import from china.

Our first product is Scissor car jack

Product Description

Scissor Car Jack Model: 81005BCapacity: 1ton (2205lbs) Current: 12V DC Electric Car JackMax. Height: 410mm (16.2inch) N. W: 2.15kg (4.7lbs) Product size: 470*135*85 mm (18.5*5.3*3.3inch) Outer Packing: 8pcs / Carton Standard: QS-9000, ISO9001:2002, TUV GS CE Company: Wing International Ltd.


`

These jacks work by the electric volts of car battery, it needs only 12 Volt current for working.

Electric motor performs work to lift up the car which rotates the jack rod.

This jack is placed where desired to put, then current wire is inserted at the place of car lighter

And with the help of remote these jacks are controlled either lift up or lift down.


`

Second product is electric hydraulic car jack

Product Description

Lifting capacity：20-1000T

Lifting height：120-250mm

Max. Working pressure：70MPa

Detail

Electric-driven hydraulic jack products are new generation auto jack tool, changing the traditional design pattern of jack thoroughly. Using the current of auto lighter, one soft pressing on the switch can jack autos and no handwork is needed. It has safe and reliable, aesthetic, flexible and fast, saving time and labor features. Gain the gold medal of manufacture category in international invention exhibition 1995, gain national patent in1996, and pass the authentication of hi-tech project Shenzhen. Products passed the authentication of euro union CE and Germany gs. The quality is subject to international stands after strict quality test during production. Product with top-ranking quality, excellent design, and simple operation are the first choice necessary tools of drivers. Double-acting design, hydraulic tools retraction inside relief valve against sudden overload


http://www.hydraulic-saivs.com/Hydraulic_Jack.htm

`Special guide ring design can bear side load no less than 5% permitted load Standard parts for exchangeable hard-treating slotted sladder Wet painted surface against corrosion. Dustproof ring against dust and dirty, to en long cylinder life, each model equipped with quick connector and dustproof cap. Competence in working under bad situations, and suitable for long-terms of industry using.

Working of jack

The hydraulic cylinder consists of a cylinder barrel in which a piston connected to a piston rod moves back and forth. The barrel is closed on each end by the cylinder bottom (also called the cap end) and by the cylinder head where the piston rod comes out of the cylinder. The piston has sliding rings and seals. The piston divides the inside of the cylinder in two chambers, the bottom chamber (cap end) and the piston rod side chamber (rod end). The hydraulic pressure acts on the piston to do linear work and motion. Flanges, trunnions, and/or clevises are mounted to the cylinder body. The piston rod also has mounting attachments to connect the cylinder to the object or machine component that it is pushing. A hydraulic cylinder is the actuator or "motor" side of this system. The "generator" side of the hydraulic system is the hydraulic pump which brings in a fixed or regulated flow of oil to the bottom side of the hydraulic cylinder, to move the piston rod upwards. The piston pushes the oil in the other chamber back to the reservoir. If we assume that the oil pressure in the piston rod chamber is approximately zero, the force on the piston rod equals the pressure in the cylinder times the piston area (F=PA) .


http://www.hydraulic-saivs.com/

http://www.hydraulic-saivs.com/Hydraulic_Cylinder.htm

`

Moldstret6ching force

Working Pressure

Through hole Dia.d

Cylinder I.D. D1

Inner Diameter D2

Plunger Rod Dia. D3

Cylinder O.D. D

Stroke L

Min Height L1

Distance between connectirs L2

Distance between connector and end L3

(KN) (MPa) (mm) (mm) (mm) (mm) (mm) (mm) (mm) (mm) (mm)

SJZ50-50 50 30 22 55 30 40 75 50 208 80 53

SJZ100-50

100 42 22 65 25 50 95 50 204 82 50

SJZ160-250

160 28 28 100 53 80 140 250 424 300 78

SJZ300-200

300 60 40 110 55 75 140 200 330 240 45

SJZ450-250

450 60 45 120 70 100 160 250 473 294 90

SJZ500-60

500 38 76 170 110 150 200 60 250 83 55

SJZ600-250

600 56 55 140 80 115 180 250 443 294 90

SJZ1000-200

1000 59 65 170 85 130 210 200 357 246 55

SJZ1200-200

1200 51 75 200 100 160 250 200 425 252 79

SJZ1500-200

1500 63 120 230 150 190 280 200 382 246 73


`SJZ2000-200

2000 62 104 240 130 200 290 200 403 255 79

SJZ2500-200

2500 54 136 305 185 250 380 200 510 284 103

SJZ3000-200

3000 68 113 280 150 200 355 200 450 280 108

SJZ3000-300

3000 68 100 280 150 200 355 300 520 372 86

SJZ5000-200

5000 54 165 400 210 320 515 200 630 316 180

SJZ6000-200

6000 65 165 400 210 320 515 200 630 318 180

SJZ6000-300

6000 65 165 400 210 320 515 300 730 416 180

The piston moves instead downwards if oil is pumped into the piston rod side chamber and the oil from the piston area flows back to the reservoir without pressure. The pressure in the piston rod area chamber is (Pull Force) / (piston area - piston rod area)

Services of Products

One more service which our company provides to customers,Our company will fit the electric hydraulic car jack, at the center point in the bottom of the car

Then position of jack will be like


`

As above mentioned that this jack work hydraulically as well as electrically and it’s lifting capacity is up to 20-1000T, so this jack can easily lift up the car.

When current is supply to jack its rod came out, a frame of 1 feet die meter will attach by this rod which helps the car to stand balance

And rod will touch with earth and lift up the car

When again switch is pressed the jack rod will came in it’s original position and car will again lifted down


`

Second our company also fit a electric rotator machine which rotate the car either left or right side, but only when the car is lifted upon the jack rod, any one who drive the car can easily rotate

Benefits of this jack

This jack helps a lot in parking, because specially in Pakistan usually parking area may very small and car holders faces problem that how and where they park their car, if car not parked at exact place may lifters lift their car, or may it can cause of scratches the body of car while other car holders also try to park their car. In this case you can easily lift up and rotate your car because on wheels it is quite difficult to turn again and again.

In small streets where much problem of turn the car or may when parking in your garage this jack also helps you there to turn.

It also helps you when your car is in mud and don’t moving even a half feet, just open jack, lift up car and turn it to desired side like if a single person is driving a car and face this kind of problem so what he do………?


` And other situation if your car drop in a pit

In case your car Is punctured and you use local jack for lifting, don’t need to do that just do it even sitting in the car and change the damn tyre.

If you are traveling on a single road and after traveled a mile away you came to know that the road is blocked, now instead of reversing the car, on this time this jack is magic for you just by using this jack rotate your car.

Precautions

While your car is standing on unbalance surface like one side is up and other side is down don’t use this jack.

Don’t use this jack while the surface under the car is so soft

Competitive Comparison

As we are importing these jacks from china country, and till today these jacks are not available in Pakistan, we are the first one who is going to start so we have not any existing competitor. But there are some local manufactures that are providing the substitutes of our product like local Scissor Car Jack, floor car jack and bottle jacks. Up to some how these are our competitors.

Sales Literature

Point of difference is that our jacks are electrical Scissor Car Jack as well as electric hydraulic jack which bring much ease, which are not use in Pakistan to date.

Sourcing and Fulfillment

China industry is our main source where from our company import these jacks, remaining equipment which are require for fitting or maintenance, these are easily available in Pakistan

Technology

These jacks are electrical as well as hydraulic, where as hand lifting jacks are using these days in Pakistan.


`Future products and services

After accomplish this project our company will also start to import some other car parts which are unique in use, different styles,

4. MARKET ANALYSIS SUMMARY

Market Segmentation

Geographic basisOur company just start it’s business in Lahore city Pakistan, in Lahore at different sites workshops will be opened, where these jacks will be fitted in cars moreover some sales point which only sale the Scissor Car Jack, and some other imported parts of cars of high quality.

Target Market

Every person who have car is our customer and target market. We do not sell scissor jack directly to customers but only to whole seller or distributors, in form of bulk purchasing.

Market Needs

People demands products which bring ease in their life in every aspect of life. As well as they also demand quality product of economical prices. If we talk about these car jacks currently, need exist but people are not aware.

Market Trend

Currently in market several car jacks are available which are locally manufactured, these jacks are hand lifted and also hydraulic below are some pictures of these jacks


`

Market growth

As our product is totally change, so market growth is expected. After launching in Lahore we will grow our product in other cities.

Industry Analysis

Main industry which deals in electric and hydraulic jacks are in china. Some local manufacturers are making these jacks in Pakistan, but most of machinery in which jacks are used, import from other countries. Competition in Pakistan is very low, so there is not as such our competitor but as our company is also selling electric jacks’ imports from china; our product substitute in form of hand lifted jacks is easily available in markets, so up to some extent these sellers are our competitors.

5. STRATEGY AND IMPLEMENTATION SUMMARY

Strategy Pyramids


`

Value proposition

Old trend in market is hand lifted jack which requires much force to lift up the car, our product provide ease to customers that no hand power is require, and product is also of cost-effective price. Our products fulfill the term benefit / cost.

Ground Breakers……The auto Mobile Company

Top level

Functional level

Operational level

16

`

Competitive Edge

As our product is unique, this is not available in Pakistan so uniqueness of our product is our competitive edge to compete others.

Marketing Strategy

Our company use market diversification strategy, as by introducing new product in new market.

Positioning Statement

Creating distinctive image of our product in mind of customers as compare to competitors.

Pricing Strategy

Current Prices in market in PKR

Scissor Car Jack Non-Electric 375Bottle Jack Hydraulic 450

Our New Product Prices

Scissor car jack Electric selling price 530(¥ 280 / pc) (1 ¥ = 0.010541 U.S. dollars) (Dollar current rate 82.64) = (243.91)

Saivs Hydraulic electric car jack 1250Fitting Charger 300Total 1550

Promotion Strategy

Our company will promote our product through By distributing pamphlets on Show Rooms. Banners on Workshops. Ad in news paper.

Distribution Patterns.


`One way to sale our product is direct customers dealing workshops, second we will sale our product to main distributors in Pakistan.

Sale Forecast

ProductUnit 2009

Unit 2010

per unit Year 2009 Year 2010

Scissor Electric Jack

50,000 75,000 530 2,65,00,000 3,97,50,000

Savvies Hydraulic

Electric Car Jack

20,000 50,000 1250 2,50,00,000 6,25,00,000

Total sales 5,15,00,000 10,22,,50,000

6. WEB PLAN SUMMARY

Ground breakers will make it’s own web site by the name with

www.groundbreakers.com

in which company and products description will be given also features, working, prices, and details about availability of product will also given. Moreover we link our site with some sports, cars manufacturers’ web sites. And pop up ads on more used web sites.


http://www.groundbreakers.com/

`

7. MANAGEMENT SUMMARY

Organization Structure

Management Team

Management team leads a company towards success, if it can. So that our company silhouette the team in a way, that each member of team have full command on relevant field.Mr. Ahsin who is also partner of company, he controls the finance and import department, because of his previous experience, talent, nature to do hard work. He did job with a FMCG company, in accounts department as well as Commercial department for more than one year; also have three months experience with national bank of Pakistan.Second Mr. Fahad and Mr.Yasir and Mr.Zafar who also partners of ground Breakers Company will manage marketing department because they have experience of marketing in different organizations. Mr. Musharaf Waheed who is already running his business and know how to control, company will also hire some other technical staff.As it’s partnership business and each partner invests equally, and will also receive equally by dividing all the profit in five of partners.

Ground Breakers……The auto Mobile Company

Director of Company

Head of Marketing

Department

Head of HR Department

Import Department

Head of Finance Department

Sales Advertisement Management

19

`

8. FINANCIAL PLAN

Break Even Analysis

BREAK EVEN = Total Fixed Cost/ (Sale per Unit – Variable Cost per Unit)

=7562500/ (238 – 220) =756250/18

=420138.89 unit

PROJECTED INCOME STATEMENT

This statement provides entity’s forecasted yearly profit and loss for the future. It shows whether the company made any profit in a year, what the expenses were and where the profits were used.

Projected Profit & Loss Statement 2009 2010 2011 2012

Sales 5,15,00,000 10,22,50,000 13,67,25,000 14,19,87,000

Cost of production 4,30,00,000 9,20,47,000 12,50,40,000 13,00,57,000

Gross Profit 85,00,000 102,03,000 1,16,85,000 1,19,30,000

Administrative Expenses 3,75,000 500,000 7,50,000 7,75,000

Selling & Distribution Cost etc

8,00,000 9,50,000 13,50,000 14,10,000

Income Before Tax 80,45,000 87,53,000 95,85,000 97,45,000

Tax 32,18,000 35,01,200 40,12,100 41,12,000

Income After Tax 48,27,000 52,51,800 55,72,900 56,33,000


`Projected Balance Sheet

2009 2010 2011 2012Assets Opening stock 0 503000 457000 478000Cash in hand 7000000 6055000 6442000 6754000Debts 404000 565000 515000 537000Fixed assets 1590000 1759000 1853000 1967000Bills receivable 250000 566000 647800 719000Long term advances 2250000 2834800 2926000 3015000Closing stock 503000 457000 478000 552500Total 11997000 12739800 13318800 14022500

Liabilities Bills payable 50000 90000 135900 277800Provision for taxes 2000000 2200000 2370000 2650700Lease liabilities 100000 153000 187000 399000Long term loans 20000 45000 53000 62000Capital 5000000 5000000 5000000 5000000Profit 48,27,000 52,51,800 55,72,900 56,33,000Total 11997000 12739800 13318800 14022500

9. EXIT STRATEGIES

If our company fall short then we will apply the strategy in which we will capture another market of those areas in which people are fond of driving cars.

10. REFERENCES

http://www.youtube.com/watch?v=uvh2rNJd8Pohttp://www.made-in-china.com/showroom/fashion-inc/product-detailUaLmoQpcDxzY/China-Auto-Electric-Jack.htmlhttp://www.hydraulic-saivs.com/Hydraulic_Cylinder.htmhttp://www.hydraulic-saivs.com/http://www.globalsources.com/gsol/I/Bottle-jack/p/sm/1011134907.htmhttp://www.chinasuppliers.globalsources.com/china-suppliers/Jack.htm


http://www.chinasuppliers.globalsources.com/china-suppliers/Jack.htm

http://www.chinasuppliers.globalsources.com/china-suppliers/Jack.htm

http://www.globalsources.com/gsol/I/Bottle-jack/p/sm/1011134907.htm

http://www.globalsources.com/gsol/I/Bottle-jack/p/sm/1011134907.htm

http://www.hydraulic-saivs.com/

http://www.hydraulic-saivs.com/Hydraulic_Cylinder.htm

http://www.made-in-china.com/showroom/fashion-inc/product-detailUaLmoQpcDxzY/China-Auto-Electric-Jack.html

http://www.made-in-china.com/showroom/fashion-inc/product-detailUaLmoQpcDxzY/China-Auto-Electric-Jack.html

hydraulic jack final project

Documents