Hungarian debute on the Turkish market

Mr.Gergely Horváth2013.11.29.

Hungarian National Tourist Office

• National Tourism Marketing Organisation• Goals, responsibilies

– Building a strong tourism brand– Raising awareness– Support introducing new tourism products– Facilitate regional co-operation– Marketing communication– Tourism market information (visitors/b2b)

B2C markets

B2B markets

Emerging markets

Tourism in Hungary

Eredmények 2013

On the Turkish market

•2012 debute at the EMITT Istanbul along professional Hungarian partners

•2012 professional co-partners: TÜRSAB&Turkish Airlines

•2012 Samanyolu Haber TV shooting in Hungary –Saim Orhan Ayna production

•2013 Hungarian National Tourist Office at the EMITT along professional Hungarian partners

•2013 Suleiman Media Trip in Szigetvár, Pécs and Budapest

Suleiman Media Study September

Hungary in Andante newspaper

Arrivals and guest nights from Turkey at commercial accommodation units, 2007-2012Arrivals: +140.8% (total international: +20.6%)Guest nights: +91.5% (total international: +12.0%)

Source: Hungarian Central Statistical Office

Our Plans

2013 December: professional media trip organized by HNTO, Turkish Airlines and Toureast tour (hungarian DMC)

2014 January attending EMITT

2014 March Hungarian Event in Ankara at the Hungarian Embassy

2014 April Tour Operator study tour in Budapest, Pécs and Szigetvár

2014 September Media trip

2014 December debute at Izmir Travel Show

Thank you for your attention!