hummel sport lifestyle ss14

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Page 1 Women’s Active Bee SPORT LIFESTYLE SPRING/ SUMMER 2014

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Here comes the hummel SPORT LIFESTYLE collection for spring/summer 2014!

TRANSCRIPT

Page 1: hummel SPORT LIFESTYLE SS14

Page 1Women’s Active Bee

SPORT LIFESTYLE

SPRING/ SUMMER

2014

Page 2: hummel SPORT LIFESTYLE SS14

Page 2Women’s Active Bee

Page 3: hummel SPORT LIFESTYLE SS14

Page 3Women’s Active Bee

Page 4: hummel SPORT LIFESTYLE SS14

CHANGE THE WORLD THROUGH SPORTFor hummel, sport is more than a physical activity. It is a universal language with the strength to eliminate differences in politics, culture, religion and beliefs.

We trust that we can make a real change in the world by using sport to create borderless understanding, respect and unity.

From Afghanistan to Sierra Leone we support and initiate projects that help people live out their passion for sport. In a connected world, we believe this will act as a boomerang of positive change for all.

We are on the same team.

Page 4Kids Sport Fashion

Page 5: hummel SPORT LIFESTYLE SS14
Page 6: hummel SPORT LIFESTYLE SS14

One of the extraordinary graphic directions in the collection is the halftone. This “dotted” effect is used both as elements in fabric structure as well as in multiple ways within graphics. Geometric shapes, pixelated camo and typographic prints are other eye-catchers within decoration and design, just as logo prints have gone through a digital transformation offering a cool distorted look with inspiration from QR codes and computer pixels.

Key to silhouettes is the 90’s look with its simple lines and casual-chic appearance. Inspiration has been taken from the active street look of the hummel archives in cool

updated versions. The focus is on comfort and freedom to move, featuring classic sweat materials and sporty poly.

The collection contains both street and leisure wear, as well as functional designs for cross fit, jogging and workout. Key for active styles is within choice of material, where comfort, stretchability, drapyness, quick dry and antibacterial treatments play an important role. The understated casual and sporty design makes these styles multifunctional being suitable for both sport and leisure.

For women, boxy and loose tees are seen among the more classic fitted silhouettes.

SPORT LIFESTYLE SPRING/ SUMMER 2014

Page 6Women’s Active Bee

This season’s hummel Lifestyle collection offers an intriguing flashback to the 80’s and 90’s seen through the screen! With inspiration from a broad range of digital elements, hummel has created a look with an outstanding visual edginess.

Page 7: hummel SPORT LIFESTYLE SS14

Crewnecks, tracksuits and zipped hoodies in striking new designs bring a casual and trendy vibe to the collection followed up by the sporty hummel chevrons and logo. Swimwear offers a broad variety of styles, patterns and colours to mix and match in infinite ways.

For men, cool summery coloured tees come with catchy prints where pixels and halftone elements link and combine the digital direction with authentic sport designs. Crewnecks, zipped hoodies and track tops as well as pants are all created with a sporty look and a casual feel; great for the capricious spring weather or chilly summer evenings.

The colour palette is based on classic black, white, dress blue and grey mélange mixed with pop colours such as coral, sharp green, bright purple and pink for women and orange, Swedish blue and sharp green for men; a solero-inspired palette that neatly sums up the fresh and edgy look of this year’s spring-summer collection.

Page 7Women’s Active Bee

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Page 8Women’s Active Bee

Active Bee

ACT IVE BEE.

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Page 9Women’s Active Bee

TEXTILE

08—896—6698Ara Top

08—892—6698Angelina Sports Top

39—656—2001Peri Pants

drop 01Spring/ Summer 2014

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Page 10Women’s Active Bee

TEXTILE

36—378—2001Kala Zip Jacket

39—655—2001Kala Pants

drop 01Spring/ Summer 2014

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Page 11Women’s Active Bee

TEXTILE

08—895—3639Salia Top

08—893—6698Cloe Top SS14

11—179—2800Cloe 3-4 Leggings SS14

drop 01Spring/ Summer 2014

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TEXTILE

08—894—3436Mara SS Tee

08—891—3650Angelina Top SS14

10—760—2007Classic Bee Womens Tech Shorts

drop 01Spring/ Summer 2014

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Page 13Women’s Active Bee

TEXTILE

08—895—3436Salia Top

08—891—3650Angelina Top SS14

39—720—2006Classic Bee Womens Tech Pants

drop 01Spring/ Summer 2014

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Page 14Women’s Active Bee

TEXTILE

36—378—2001Kala Zip Jacket

08—892—2001Angelina Sports Top

39—655—2001Kala Pants

drop 01Spring/ Summer 2014

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Page 15Women’s Active Bee

TEXTILE

08—891—3652Angelina Top SS14

39—655—2600Kala Pants

drop 01Spring/ Summer 2014

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Page 16Men’s Active Bee

TEXTILE

08—938—2006Morris SS Tee

39—669—2006Aage Pants SS14

drop 01Spring/ Summer 2014

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Page 17Men’s Active Bee

TEXTILE

36—384—7459Minor Zip Jacket

08—973—8244Geller SS Tee

39—671—7459Quaid Pants

drop 01Spring/ Summer 2014

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Page 18Men’s Active Bee

TEXTILE

08—939—6029Nash Tank

39—671—2001Quaid Pants

drop 01Spring/ Summer 2014

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Page 19Men’s Active Bee

TEXTILE

08—937—8244Abbott SS Tee

36—385—8244Quaid Zip Jacket

39—669—2001Aage Pants SS14

drop 01Spring/ Summer 2014

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Page 20Men’s Active Bee

TEXTILE

36—384—2006Minor Zip Jacket

08—938—2001Morris SS Tee

39—670—2006Aage 3/4 Pants SS14

drop 01Spring/ Summer 2014

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Page 21Men’s Active Bee

TEXTILE

08—937—7459Abbott SS Tee

39—670—7459Aage 3/4 Pants SS14

drop 01Spring/ Summer 2014

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Page 22Men’s Active Bee

TEXTILE

36—385—2001Quaid Zip Jacket

24—060—2001His Boxers 2Pack

39—671—2001Quaid Pants

drop 01Spring/ Summer 2014

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Page 24Women’s Sport Lifestyle

LIFE STY LE.

Lifestyle

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Page 25Women’s Sport Lifestyle

TEXTILE

36—459—2006Talli Long Zip Jacket

08—908—9001Uhura SS Tee

39—684—2001Nola Knickers

drop 01Spring/ Summer 2014

LIFE STY LE.

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Page 26Women’s Sport Lifestyle

TEXTILE

36—458—2006Lea Zip Jacket

08—893—6698Cloe Top SS14

39—685—2006Sula Pants

drop 01Spring/ Summer 2014

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Page 27Women’s Sport Lifestyle

TEXTILE

36—462—2006Sula Zip Jacket

10—760—2006Classic Bee Womens Tech Shorts

drop 01Spring/ Summer 2014

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TEXTILE

36—461—6698Sula Sweatshirt

11—181—2001Sonya Leggings

drop 01Spring/ Summer 2014

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Page 29Women’s Sport Lifestyle

TEXTILE

08—899—2001Rani LS Tee

24—050—3639Cloe 2Pack Hotpants SS14

40—600—6698Classic Bee Nylon Shoulderbag

drop 01Spring/ Summer 2014

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Page 30Women’s Sport Lifestyle

TEXTILE

08—897—9001Natira SS Tee

88—586—2001Shelly Swim Shorts

drop 01Spring/ Summer 2014

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Page 31Women’s Sport Lifestyle

TEXTILE

08—908—3436Uhura SS Tee

39—684—2006Nola Knickers

drop 01Spring/ Summer 2014

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Page 32Women’s Sport Lifestyle

TEXTILE

08—898—2006Ara SS Tee

10—760—2007Classic Bee Womens Tech Shorts

drop 01Spring/ Summer 2014

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Page 33Women’s Sport Lifestyle

TEXTILE

08—907—2094Rani Top

36—461—3436Sula Sweatshirt

39—685—7459Sula Pants

drop 01Spring/ Summer 2014

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Page 34Women’s Sport Lifestyle

TEXTILE

36—455—7459Lea Long Poly Zip Jacket

08—897—9001Natira SS Tee

11—181—7459Sonya Leggings

drop 01Spring/ Summer 2014

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Page 35Women’s Sport Lifestyle

TEXTILE

81—132—7429Cornelia Raincoat SS14

40—612—7459Classic Bee Gym Sack

drop 01Spring/ Summer 2014

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Page 36Women’s Sport Lifestyle

TEXTILE

81—132—6149Cornelia Raincoat SS14

08—429—3650Cloe Top All Year

24—070—6149Hers 2Pack Mini Shorts

drop 01Spring/ Summer 2014

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Page 38Men’s Sport Fashion

TEXTILE

36—466—2006Tesla Zip Hood

08—941—6698Volta SS Tee

39—686—2006Tesla Pants

drop 01Spring/ Summer 2014

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Page 39Men’s Sport Fashion

TEXTILE

36—465—8244Gauss Zip Jacket

08—940—2006Faraday SS Tee

40—598—8244Classic Bee Pu Shoulderbag

drop 01Spring/ Summer 2014

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Page 40Men’s Sport Fashion

TEXTILE

36—465—7459Gauss Zip Jacket

08—941—8244Volta SS Tee

39—686—7459Tesla Pants

drop 01Spring/ Summer 2014

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Page 41Men’s Sport Fashion

TEXTILE

87—025—2001Ampere Waistcoat

08—942—2006Joule LS Tee

39—669—2001Aage Pants SS14

40—598—2001Classic Bee Pu Shoulderbag

drop 01Spring/ Summer 2014

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Page 42Men’s Sport Fashion

TEXTILE

87—025—2006Ampere Waistcoat

08—961—5265Neo SS Tee

drop 01Spring/ Summer 2014

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Page 43Men’s Sport Fashion

TEXTILE

36—463—7459Circuit Crew

39—675—2006Circuit Pants

drop 01Spring/ Summer 2014

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Page 44Men’s Sport Fashion

TEXTILE

36—392—7459Ohm Hood

39—670—7459Aage 3/4 Pants SS14

drop 01Spring/ Summer 2014

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Page 45Men’s Sport Fashion

TEXTILE

81—131—6149Fused Rain Jacket

39—675—2006Circuit Pants

drop 01Spring/ Summer 2014

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SW IM WE AR.

Swimwear

Page 46Men’s Sport Fashion

Page 47: hummel SPORT LIFESTYLE SS14

SW IM WE AR.

Page 47Women’s Swimwear

TEXTILE

88—572—8520Paulina Cup Top SS14

88—573—8520Penelope Hipsters SS14

drop 03Spring/ Summer 2014

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Page 48Women’s Swimwear

TEXTILE

88—576—3650Savannah Halterneck

88—586—3436Shelly Swim Shorts

drop 03Spring/ Summer 2014

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Page 49Women’s Swimwear

TEXTILE

88—576—6698Savannah Halterneck

88—577—6698Savannah Hotpants

drop 03Spring/ Summer 2014

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Page 50Women’s Swimwear

TEXTILE

88—582—7429Maui Top

88—583—7429Maui Tanga

drop 03Spring/ Summer 2014

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Page 51Women’s Swimwear

TEXTILE

88—578—7429Coral Top

88—579—7429Coral Tanga

drop 03Spring/ Summer 2014

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Page 52Women’s Swimwear

TEXTILE

88—584—2001Maui Swimsuit

drop 03Spring/ Summer 2014

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Page 53Women’s Swimwear

TEXTILE

88—570—2001Naima Top SS14

88—571—2001Naja Mini Tie SS14

drop 03Spring/ Summer 2014

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Page 54Women’s Swimwear

TEXTILE

88—574—3650Rachel Halterneck SS14

88—575—6598Rhea Hotpants SS14

drop 03Spring/ Summer 2014

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Page 55Women’s Swimwear

TEXTILE

88—580—6149Atlantis Top

88—581—6149Atlantis Hipsters

drop 03Spring/ Summer 2014

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Page 56Women’s Swimwear

TEXTILE

88—570—3650Naima Top SS14

88—585—6149Atlantis Swim Shorts

drop 03Spring/ Summer 2014

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Page 57Men’s Swimwear

TEXTILE

88—472—6149Roland Shorts SS14

drop 03Spring/ Summer 2014

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Page 58Men’s Swimwear

TEXTILE

88—467—6149Shock Shorts

drop 03Spring/ Summer 2014

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Page 59Men’s Swimwear

TEXTILE

88—467—7459Shock Shorts

drop 03Spring/ Summer 2014

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Page 60Men’s Swimwear

TEXTILE

88—470—7671Polar Shorts

drop 03Spring/ Summer 2014

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Page 61Men’s Swimwear

TEXTILE

88—474—7459Grid Shorts

drop 03Spring/ Summer 2014

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Page 62Men’s Swimwear

TEXTILE

88—471—7671Charger Shorts

drop 03Spring/ Summer 2014

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Page 63Men’s Swimwear

TEXTILE

88—468—8242Pylon Shorts

drop 03Spring/ Summer 2014

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Page 64Men’s Swimwear

TEXTILE

88—469—3425Spike Shorts

drop 03Spring/ Summer 2014

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Page 65Men’s Swimwear

TEXTILE

88—473—2006Roland Melange Shorts

drop 03Spring/ Summer 2014

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AC CES SOR IES.

Accessories

Page 66Classic Accessories

Page 67: hummel SPORT LIFESTYLE SS14

AC CES SOR IES.

Page 67Classic Accessories

ACCESSORIES

40—598—8244Classic Bee Pu Shoulderbag

40—601—2001Classic Bee Weekend Bag

40—598—2001Classic Bee Pu Shoulderbag

drop 03Spring/ Summer 2014

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Page 68Classic Accessories

ACCESSORIES

40—600—6149Classic Bee Nylon Shoulderbag

40—600—6698Classic Bee Nylon Shoulderbag

40—612—6149Classic Bee Gym Sack

drop 03Spring/ Summer 2014

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Page 69Classic Accessories

ACCESSORIES

40—600—2001Classic Bee Nylon Shoulderbag

40—604—2001Classic Bee Toilet Bag

40—602—2001Classic Bee Backpack

40—603—2001Classic Bee Gym Bag

drop 03Spring/ Summer 2014

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Page 70Classic Accessories

ACCESSORIES

40—600—7459Classic Bee Nylon Shoulderbag

40—612—7459Classic Bee Gym Sack

drop 03Spring/ Summer 2014

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Page 72: hummel SPORT LIFESTYLE SS14

hummel International

Sport & Leisure A/S

Balticagade 20 8000 Aarhus C

Denmark

Tel +45 87 34 48 00 Fax +45 87 34 48 09

[email protected] www.hummel.net

Page 72Classic Accessories