hul introduction and history

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HINDUSTAN UNILIVER LIMITED

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HINDUSTAN UNILIVER LIMITED

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Page 1: Hul introduction and history

HINDUSTAN UNILIVER LIMITED

Page 2: Hul introduction and history

CONTENTSA.Introduction

B.History of company

a)Financial position

b)Mission and vision

c)Objective

d)CSR

C.Marketing strategy

D.Marketing mix

E.STP(Segmentation Targeting Positioning)

F.Product mix

G.Communication mix

H.PLC(Product Life Cycle)

I.BCG

J.Conclusion

K.Reference

HINDUSTAN UNILIVER LIMITED

Page 3: Hul introduction and history

INTRODUCTION

HUL is India’s largest fast moving consumer goods company with a heritage of over 80 years in India and touches the lives of two out of three Indians.

HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others.

The Company has over 16,000 employees and has an annual turnover of INR 27408 crores (financial year 2013 -2014). HINDUSTAN UNILIVER LIMITED

Page 4: Hul introduction and history

HUL formed in 1956.

It has it’s own research centres i.e. HURC in mumbaiand bangalore, which has 200 highly qualified scientists and technologists.

One of the country’s largest and recognised a “Golden Super Star Trading House”

In 1931, first Indian subsidiary, Hindustan vanaspathimanufacturing company, followed by Lever Brothers India Limited (1933) and united traders limited (1935).

HUL provides indirect employment to about 2.5 lakh people.

Page 5: Hul introduction and history

HUL Bangalore Plant

HINDUSTAN UNILIVER LIMITED

Page 6: Hul introduction and history

HUL Mumbai Plant

HINDUSTAN UNILIVER LIMITED

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HISTORY OF COMPANY

Financial position:

They endow the company with scale of combined volumes of about 4 million tonnes and sales of over Rs. 13,000 crores

HUL was formed by merging three subsidiaries of uniliver ltd.in 1956. At present, Unliver PLC holds a 51.6% stake in the co., It owns 35 major Indian brands. HINDUSTAN UNILIVER LIMITED

Page 8: Hul introduction and history

Mission:

Uniliver’s mission is “to add vitality to life”. They meet everyday needs for nutrition, hygeine and personal care with brands that help people feel good,look good and get more out of life.

Innovation:

In their scientific innovation to meet consumer needs they will respect the concerns of their consumes and of society. They will work on the basis of sound science applying rigorous standards of product safety.

HINDUSTAN UNILIVER LIMITED

Page 9: Hul introduction and history

VISION:

HUL is committed to operate and grow its business in a socially responsible way, their vision is to grow their business whilst reducing the environmental impact of their operations and increasing their positive social impact.

HINDUSTAN UNILIVER LIMITED

Page 10: Hul introduction and history

Objectives:

Always working with integrity

Positive impact

Continuous commitment

Setting out their aspirations

Working with others

HINDUSTAN UNILIVER LIMITED

Page 11: Hul introduction and history

Corporate Social Responsibility:

Their aim is to achieve responsible growth and they will inspire to bring this to life by encouraging that will add up to make a big difference.

They are committed to conducting own operations with integrity & respect in the interest of their stakeholders, and in line with their code of business principles.

They collaborate and engage with diff. stakeholders including government. NGO’s, IGO’s, suppliers, formers and distributors to tackle the challenges faced by the societyHINDUSTAN UNILIVER LIMITED

Page 12: Hul introduction and history

MARKETING STRATEGY OF HUL

Page 13: Hul introduction and history

MARKETING STRATEGY

Shift the decision making power from the subsidiary to its headquarters

Pushing consumer for more usage

Competitive and compelling communication

Increasing consumption in rural marketing

Bigger, better and faster innovation

Highlighting benefits

HINDUSTAN UNILIVER LIMITED

Page 14: Hul introduction and history

SWOT ANALYSIS

STRENGTH

1.Largest market share

2.Largest exporter of country

3.Efficient manpower having 16000 employees over 1300 managers

4.Every brand of HUL has its own high brand value

WEAKNESS

1.HUL is steadily losing its market share in segments including shops, hair, oral,skin care as economic growth slows and competition increases.

OPPORTUNITIES

1.It can switch to new brands in segments like confectionary, medicines etc

2.Divercification

THREATS

1.HUL is facing increased compitition with the entry of ITC Ltd

2.Also facing compitition from P & G

HINDUSTAN UNILIVER LIMITED

Page 15: Hul introduction and history

MARKETING MIX OF HUL

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MARKETING MIX

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PRODUCT

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PRICE

Offers brands with various price range even in same category

Price of the product comfortable to all income group

Competitive rates as compared to its peers

Discount are offered on various products

HINDUSTAN UNILIVER LIMITED

Page 19: Hul introduction and history

PLACE

First company in india to introduce shampoo sachet for rural population

Sales takes place to retail & wholesale distribution

Conducting survey about the products & their preferences

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PROMOTION

Creating product awareness through advertising and information on the website

Introduction of a new product at lower price

Giving free samples and showing live demonistration of the product

Celebrities endorsing the company’s product

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COMMUNICATION MIX

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HINDUSTAN UNILIVER LIMITED