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HubSpot’s Partner Office Hours

for Marketing Agencies & Consultantsw/ Patrick SheaVAR Marketing Manager

@mpatrickshea

Hashtag#HubSpotHours

This Episode, Past Episodes & Other

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HUBSPOT.TV

Welcome (Back) Meghan!

Call to Action Best Practices & HubSpot’s New Tool

Problem: On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

Sign you have this problem: You have decent traffic, but your leads are low or flat.

MAKE IT

BIG

GIVE IT ROOM TOBREATHE

GIVE IT PROMINENTPLACEMENT

USE COLORS THATCONTRAST

CREATE A SENSE OFDIRECTION

FOCUS ON

TEXT

Call to Action Manager

Create a CTA in SecondsChoose features & generate, upload an image, or have HubSpot generate a random style for you.

CTA ManagerSort by views, view-to-click rate, clicks, click-to-subscribe rate, subscriptions/conversions, view to subscription rate.

A/B Test Your CTAsCreate two different CTAs and HubSpot will test them against each other, showing you the outcomes of each. Then just pick a winner and disable the other one.

Enterprise only

One of these CTAs resulted in 13 times as many clicks

Keep Track of your CTAs

Easy CTA creation & testing

SEO Built-In

Cross-platform use

Faster than other buttons

Integrated editing

Take Aways

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Stuff!

HUBSPOT.TV

THANK YOU.