hubspot state of inbound marketingapril2010

52
Marketing Data: 50+ Charts & Graphs

Upload: guest41283b3

Post on 20-Aug-2015

898 views

Category:

Technology


0 download

TRANSCRIPT

Page 1: Hubspot state of inbound marketingapril2010

Marketing Data: 50+ Charts & Graphs

Page 2: Hubspot state of inbound marketingapril2010

About This Marketing Data

• HubSpot complied this data from a variety of sources, including analysis of our 2,500 business customers, surveys with hundreds of businesses responding, analysis of the data in our free tools like Website Grader, Twitter Grader and Facebook Grader. Each page has a URL to the original source document or article.

• Subscribe to our blog for new marketing data as it is available: http://Blog.HubSpot.com

Page 3: Hubspot state of inbound marketingapril2010

Inbound Marketing is More Effective

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 4: Hubspot state of inbound marketingapril2010

Inbound Marketing is More Effective

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 5: Hubspot state of inbound marketingapril2010

Outbound Marketing is Less Effective

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 6: Hubspot state of inbound marketingapril2010

Inbound Marketing Is More Important

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 7: Hubspot state of inbound marketingapril2010

Outbound Spending Decreasing

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 8: Hubspot state of inbound marketingapril2010

Inbound Marketing Budgets Increasing

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 9: Hubspot state of inbound marketingapril2010

Success Drives Investment in Inbound

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 10: Hubspot state of inbound marketingapril2010

Small Companies Do More Inbound

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 11: Hubspot state of inbound marketingapril2010

Telemarketing, Paid Search Decrease

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 12: Hubspot state of inbound marketingapril2010

Changes in Social Media Landscape

Answer to “How important are these services to your business?

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 13: Hubspot state of inbound marketingapril2010

Social Media is for Leads and Sales

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 14: Hubspot state of inbound marketingapril2010

Social Media is for B2B and B2C

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 15: Hubspot state of inbound marketingapril2010

Blogging More Often Drives Results

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 16: Hubspot state of inbound marketingapril2010

Most Business Blogs Post Weekly

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 17: Hubspot state of inbound marketingapril2010

Best Marketing Projects from 2009

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 18: Hubspot state of inbound marketingapril2010

Worst Marketing Projects from 2009

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 19: Hubspot state of inbound marketingapril2010

Blogging Brings Social Media Success

Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

Page 20: Hubspot state of inbound marketingapril2010

Small Biz Gets More Leverage

Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

Page 21: Hubspot state of inbound marketingapril2010

On Twitter, B2B Gets More From Blog

Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

Page 22: Hubspot state of inbound marketingapril2010

Create Great Content by Blogging

Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

Page 23: Hubspot state of inbound marketingapril2010

Blogging Attracts More Links

Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

Page 24: Hubspot state of inbound marketingapril2010

Blogging Attracts More Visitors

Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

Page 25: Hubspot state of inbound marketingapril2010

Twitter Drives More Leads for B2C

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Page 26: Hubspot state of inbound marketingapril2010

Twitter Drives More Leads for B2C

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Page 27: Hubspot state of inbound marketingapril2010

Leads by Indexed Web Pages

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Page 28: Hubspot state of inbound marketingapril2010

Company Size by Indexed Web Pages

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Page 29: Hubspot state of inbound marketingapril2010

Leads by Keywords with SEO Ranking

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Page 30: Hubspot state of inbound marketingapril2010

Blogging and B2C and B2B Leads

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Page 31: Hubspot state of inbound marketingapril2010

# Blog Articles By Leads Generated

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Page 32: Hubspot state of inbound marketingapril2010

Twitter Growth Has Slowed Down

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 33: Hubspot state of inbound marketingapril2010

Growth in Number of People Following

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 34: Hubspot state of inbound marketingapril2010

Growth in Average Followers

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 35: Hubspot state of inbound marketingapril2010

Growth in Average Twitter Updates

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 36: Hubspot state of inbound marketingapril2010

Top Locations of Twitter Users

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 37: Hubspot state of inbound marketingapril2010

Distribution of Twitter Follower Count

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 38: Hubspot state of inbound marketingapril2010

Distribution of Twitter Following Count

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 39: Hubspot state of inbound marketingapril2010

Distribution of Tweets by Day

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 40: Hubspot state of inbound marketingapril2010

Distribution of Tweets by Hour

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 41: Hubspot state of inbound marketingapril2010

Distribution of Tweet Length

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 42: Hubspot state of inbound marketingapril2010

Twitter Users with Bio in Profile

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 43: Hubspot state of inbound marketingapril2010

Twitter Users with Location in Profile

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 44: Hubspot state of inbound marketingapril2010

Twitter Users with URL / Link in Profile

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Page 45: Hubspot state of inbound marketingapril2010

Profile Pics Attract Twitter Followers

Source: Data from Twitter Grader - http://bit.ly/cgTEj0

Page 46: Hubspot state of inbound marketingapril2010

Fan Distribution for Facebook Pages

Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

Page 47: Hubspot state of inbound marketingapril2010

Categories for Small Facebook Pages

Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

Page 48: Hubspot state of inbound marketingapril2010

Sub-Categories for Small Facebook Pages

Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

Page 49: Hubspot state of inbound marketingapril2010

Facebook Fan Pages by Country

Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

Page 50: Hubspot state of inbound marketingapril2010

Facebook Fan Pages by Country

Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

Page 51: Hubspot state of inbound marketingapril2010

Facebook Fan Pages with URLs

Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

Page 52: Hubspot state of inbound marketingapril2010

Average Facebook Fans by Country

Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ