hp moonshot system

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HP hosted desktops solution to power mobile workstylesBased on the industry’s highest-density system to transform business and IT

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.HP Restricted. For HP and SI/O Partner use only.

Gianluca Gamberoni - Category Manager HPS, HP ItalyRoberto Dognini - Head of Sales Commercial Go-to-Market EMEA, AMD ItalyAntonio Antelmo - Presales, Citrix ItalyBenjamin Jolivet - Channel & Alliance Manager, Citrix ItalyFrancesco Merlotti – Sales Specialist PPS, HP Italy

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2

Introduction

Agenda

• Moonshot platform and current portfolio

• Introducing m700 cartridge and HP ConvergedSystem100

• Citrix Mobility strategy and XenDesktop solution

• POC EXPRESS (NEW !!)

• Q&A


HP Moonshot System

Designed for the data center, built for the planet

• The world’s first software defined server accelerating innovation while delivering breakthrough efficiency and scale


HP Moonshot SystemDetails



HP Moonshot SystemThe world’s first software defined server

77%Less cost

80%Less space

97%Less complexity

89%Less energy

HP Moonshot 1500 ChassisSupports shared components including power, cooling, and management and fabric

Software defined servers45 individually serviceable hot-plug cartridges

Source: HP internal analysis


HP Moonshot 1500 Chassis front viewThe essential foundation for the new style of IT

45 hot-plug cartridges

FUTURE Compute, Storage, or Combinationx86 , ARM, or Accelerator

• Single-server = 45 servers per chassis• Quad-server =180 servers per chassis

Dual low-latency switches• HP Moonshot-45G Switch

Module (45 x1Gb downlinks)• HP Moonshot-180G Switch

Module (180 x1Gb downlinks)


HP Moonshot 1500 Chassis rear viewThe essential foundation for the new style of IT

Rear View

HP Common-Slot Power Supplies

5 serviceable, redundant, hot-plug fan modules

Dual Network Uplinks• HP Moonshot-6SFP Uplink

Module (6 x10Gb Stackable Uplinks)

• HP Moonshot-4SFP Uplink Module (4 x40Gb Stackable Uplinks)

HP Moonshot 1500 Chassis Management module


Highly flexible fabric Supporting a range of current and future capabilities

Traffic isolation and stacking for resiliencywith dual low-latency switches

Economical and flexible storagewith shared storage lanes

Multiple servers managed as one platformwith dedicated iLO network

Integrated cluster fabricwith point-to-point connectivity

$

8 Lanes


Expanding customer and partner programsMoonshot delivers breakthrough innovation, solutions and support

HP PathfinderInnovation Ecosystem

Moonshot Concierge Support

Customer Need

AnalyzeApplication

Optimize Server

Launch Solutions

4x the Solutions

3x Faster Time to Innovation

Leading technology partnerships

HP Discovery Lab

Service & Consulting

Acquire on your terms$

Solution Builder program

Community

Expertise

Reference Architectures


Software defined servers for targeted solutions

ProLiant m700 Server

ProLiant Moonshot

Server

ProLiant m300 Server


Software defined servers optimized for workloadsISV reference architectures

ProLiant m700

ProLiant Moonshot Server

ProLiant m300

Hosted Desktop Infrastructure

Dynamic Web Serving

Hosting , Content Delivery Network

Static Web Serving

Hosting


Moonshot powers HP.com

6Cache

16HTTP Apache

16Download files

6 Moonshot chassis< 6kW Power total

< 1 Rack/data centerBrowsing: www.hp.com (HP’s web gateway)Downloads: ftp.hp.com (driver updates )

100%www.hp.com

300Mhits per day

94%Less power

89%Less space

(1)

100%ftp.hp.com


HP Moonshot cartridges made even better HP Openstack (former HP Cloud OS) for Moonshot supports these workload-optimized servers

HP ProLiant Moonshot Server

12.04

Enterprise Linux 6.4

Linux Enterprise Server 11 SP2

HP ProLiant m300 Server Cartridge

13.10

Enterprise Linux 6.5

Linux Enterprise Server 11 SP2

WindowsServer 2012 & WS 2012 R2


Introduction

Agenda





• Q&A


HP ConvergedSystem 100 Chassis

Dualnetwork switches

Dualnetwork switches

Forty-five (3 x 15)cartridge slots


Delivering hosted desktops to workers on any device, anywhere, at any timeChallenge:

• Increasingly costly and complex desktop environments, caused by the skyrocketing number of mobile devices

Current Environment:

• Use of Citrix XenDesktop Provisioning Services

• >200 remote desktops

• Security requirements for data access

• Clients requiring predictable performance

Opportunity:

• Enterprise, Service Provider

• FED/SLED, Financial Services, Healthcare

HP ProLiant m700 Server Cartridge

Based on the AMD Opteron X2150

APU

| COMMERCIAL CLIENT| MARCH 2014 |17

WHAT A DIFFERENCE 8 YEARS MAKES:TWO PICTURES OF PAPAL INAUGURATIONS


FUNDAMENTAL CHANGES IN COMPUTE, NETWORKING AND STORAGE

New technical requirements

An exponential increase in demand for compute, networking and storage

New workloads means the same old same old doesn’t work—need new technology, product and business models

More Form Factors

More Apps

More Users


HP MOONSHOT SERVER WITH AMD OPTERON™ X2150 APU

4.3U server with 45 hot-pluggable cartridges(4) AMD Opteron ™ X2150 APU SoCs per compute cartridgeUp o 180 servers per chassisOptional storage cartridge—2 drives per cartridge

Density

Differentiation

Target Workloads

AMD Opteron™ X2150 APU for multimedia workloadsHighest server density available in Moonshot systems

Hosted DesktopCloud gamingContent Distribution NetworkVideo pre-processing and transcoding

HP Proliant M700


A NEW ERA OF PROCESSOR PERFORMANCE & NEW WAYS TO BENCHMARK

Thro

ugh

pu

t

Per

form

ance

Time (# of processors)

we arehere

Hit $XXXM OPEX in Q3 2013

Manage cash and working capital

Improve inventory mix

Communicate our plan and strategy

Stabilize the business

SINGLE-CORE ERA MULTI-CORE ERA HETEROGENEOUS SYSTEM ERA

Assembly C/C++ Java … pthreads OpenMP / TBB … Shader CUDAOpenCL !!!

Enabled by: Moore’s Law Voltage Scaling

Constrained by: Power Complexity

Sin

gle-

thre

ad

Per

form

ance

Time

?

we arehere

Enabled by: Moore’s Law SMP architecture

Power Parallel SW Scalability

Constrained by:

Thro

ugh

pu

t

Per

form

ance

Time (# of processors)

we arehere

Mo

der

n A

pp

licat

ion

P

erfo

rman

ce

Time (Data-parallel exploitation)

we arehere

Abundant data parallelism

Power efficient GPUs

Enabled by:

Programming models

Comm. overhead

TemporarilyConstrained by:


THE APU IS AT THE HEART OF OUR PRODUCT STRATEGYMULTI-CORE CPUS

Designed for

General purpose tasks

Most common applications

Data processing serially

CPU

General-purpose, programmable scalar and vector processor cores, forming a heterogeneous capability

High-speed bus architecture

Shared, low-latency memory model

Complete System-on-Chip

APU

WITH EXTERNAL GPU SUB-SYSTEMS

Designed for

Specialized tasks (e.g. graphics, video)

Most visual applications

Data processing in parallel

GPU


ANALOGYBRAIN VS. APU

APU. CPU is the logical side, GPU is the creative size.

GFLOPS - compute capacityPerformance is APU’s ability to utilize GFLOPS

Brain. Left side is logical, Right side is creative.

Brain size is similar in all peopleIQ is ability to understand ideas, and the

ability to store, retrieve, and process information


HP ProLiant Server Cartridge with AMD OpteronX 2150

WORKLOAD Hosted Desktop Infrastructure

CPU (4) 15W AMD Opteron™ X2150 APU / 4 core / 1.5GHz w/ Integrated GPU

MEMORY(4) 8 Gb SO-DIMMS Total 1 SO-DIMM per processor, each upto1600Mhz, DDR3 SO-DIMM ECC (8GB)

NETWORKOnboard NIC: 1 dual port 1GbE NIC per CPUSwitch: 180 1GbE Downlinks Uplink Module: 4 x 40GbE QSFP+ ports

STORAGE HP m700 4 x 32GB or 64GB iSSD Mezzanine for local storage (1 x per CPU)

BOOT 1) Network or 2) Local via iSSD Mezz

SYSTEM CONFIGS 45 or 15 Server Cartridges per chassis

PowerChassis: 3510W Peak, 1755W Typical , 900W idleCartridge: 78W Peak, 39W Typical, 20W idleNode: 19.5W Peak, 10W Typical, 5W idle

OS Windows 7 / Windows 8 - 64bit

HP ProLiant m700 Server Cartridge specs


Dedicated resources for every user

Chassis configuration• 45 AMD Kyoto Cartridges• Dual 180 x 1 GbE switch modules• Dual 40 GbE uplink modules• 4 x 1,500 watt Platinum PS (n+1)• Chassis Management module • Five dual-rotor, hot-plug fans (N+1)

180 users in 4.3u

Web Server m300

CPU

Graphics

Memory

Disk

OS

AMD Opteron X2150 / 4 core

Integrated Radeon 8000 GPU

8GB DDR3 SO-DIMM ECC 1600MHZ

32/64GB iSSD(400 IOPS)

Win 7 64Ent SP1

1 x Cartridge

= 4 x PC Nodes

Each PC Node

No I/O bottlenecks with 400 IOPS per user

Bare-metal means no virtualization


The first PC-on-chip for the data center

HP ConvergedSystem 100 for Hosted Desktops

No compromise PC experience

Full-powered desktop, with independent compute and graphics for each user

Simple to deploy

• Up and running in approximately two hours1 with Citrix XenDesktop with no SAN or virtualization layer

• 180 desktop per 4U chassis; pre-determined sizing for predictable cost and capacity planning and scaling

Better total cost of ownership

• All the HP Moonshot efficiencies – lower cost, better performance, less space, and less complex

Up to 44% better TCO

and 63% less power4

Up to 90% faster

deployment3

Up to 6X faster

graphics frames per second2

1, 2, 3, 4 Based on internal HP testing, October 2013


HP Converged Infrastructures enabling mobility

Task workers Productivity users Knowledge workers Power users Workstation-class users

+

Graphics Accelerated VDI

GAP

WS460c Graphics ServersReference Architectures for VDI


The increasing needs from knowledge workers in a virtual desktop environment

I need to run any application I want on multiple devices, just like my PC

Scroll PDF files smoothly

View and hear flash video without skips or delays

See and hear video conference or webcast clearly

View 3D images


Aligning to PC user segmentation

Performance – Cost/Seat

Session / AppVirtualization

Virtual desktops(VDI)

App / Desktopvirtualization withgraphics acceleration

DensityHigh

High

ClientDevices

Task workers

(data enter)

Knowledge workers

Productivity workers Power users

Workstation-class workers

ConvergedSystem 100 (HDI)

HP Confidential – NDA Required


Qualifying Accounts For Hosted Desktops

1. VDI in production with 200+ remote desktops2. Citrix XenDesktop using PVS (not MCS)3. HP WS460c Users (want lower cost/lower performance graphics)4. Having Trouble with:

A. sizing users B. addressing latency C. graphics and video applications

Detailed technical requirements for qualifying customers:

• Running Windows 7 for PC users

• Running non-persistent VDI instances

• Ok to support 10GBe network

High Level for qualifying customers:


CS100 Hosted Desktop Infrastructure solution diagram

Dual 40Gb (4 x 10Gb)

HPN 5900 switches

Citrix Provisioning Servers

Fully Integrated with Citrix XenDesktop and Provisioning Services (PVS)

Up to 1260 Desktops in the rack Up to 7 Chassis with 45 m700

(180 nodes per chassis)

HP StoreEasy12TB – 1PB+

SAS/SATASFF/LFF2x HP ProLiant DL385 Gen8

8x300GB SAS 1.2TB+

2 x 10Gb

HP Thin Client Portfolio

2 x 10Gb

•Simply redirect user images to nodes

•Scale to thousands of users easily

•Built-in redundancy –if one node goes down, easily stream to another node

Users Data Storage


HP ConvergedSystem 100 deployment1260 Desktops in the rack – Simple solution for knowledge worker

HP Moonshot SystemUp to 7 Chassis with 45 m700

(180 nodes)

HP StoreEasy12TB – 1PB+

SAS/SATASFF/LFF

Dual40Gb

4x10Gb

2x10Gb

Non-Persistent Desktops

(2) HP ProLiant DL385 Gen88x300GB SAS 1.2TB+

2x10Gb

HPN 5800 Leaf Switches

Two HPN 5900TOR Switches

(48XG-4QSFP



Remote desktopsDifferent solutions for different user types and use cases

Workload attributes and Solutions• Data entry, very few applications, primarily text based• Shared HW resources for high-density scaling up to1000s of

users• Often require NO graphics and low compute to deliver desktops

Source: HP internal analysis with Moonshot server

Task Workers(Traditional VDI)

High-End Graphical Power Users

Workload attributes and Solutions• FULL desktop w/ accelerated graphics, high-

performance compute required• Blade workstation or SL servers with graphics

accelerators

WS460c Gen8w/ NVIDIA GPUs

SL250s/270s w/ NVIDIA GPUs

DL380p

C7000 Blade Servers

DL380Rack Servers

VDI-in-a-Box

Mid Power Users

Productivity Workers and Knowledge Workers

Workload attributes and Solutions• Require dedicated HW resources per user for contention-free,

reliable, native PC-like performance • Fully virtualized desktops, running MS Office, using multiple

applications, PDFs, and need business graphics and multimedia• Traditional VDI is only cost-effective for workers with

minimal graphics or multimedia AND simple application profiles

HP ConvergedSystem 100

Hosted Desktop Infrastructure



HP Business Computing Portfolio

Desktop Notebook

Thin Client Retail Solutions Accessori

Workstation

Mobility

Cloud

Stability, Security and TCO Performance

Usability Affordability and Stability


HP Thin Client Portfolio : Industry leading endpoint solutions

HP t410 All in One HP t410

HP t620 HP t820

Client virtualization allows you to deliver desktops and applications to any device, including these fantastic thin client and tablet options from HP

Slate 8 Pro, Slate 7 HD, Omni 10, Slate 10 HD

Smart Clients Zero Clients Flexible Clients Mobile Clients


Introduction

Agenda





• Q&A


Joint solutions portfolio

Citrix and HP

Enterprise mobility and cloud services

Desktop and application virtualization

Networking Expert services

Unlock productivity and expand access

Extend productivity and efficiency

Simple application development and deployment

The right solution the first time


Today’s workforce challenges

Business• Enabling a growing mobile

workforce

• Attracting and retaining next-gen workers

• Meeting regulatory compliance

Users• Accessing apps and data from

anywhere to remain productive

• Supporting bring your own device (BYOD) while maintaining personal privacy

IT• Managing increasing number of

devices and platforms

• Securing data

• Delivering all the applications users need to be productive


Evolving end-user computing landscape

PCs • User tied to device

• Data security device dependent

Desktop optimization • Secure access, hosted

apps/desktops via virtualization

• IT procured devices

• Data secure in data center

Mobility• Access/app delivery to IT and

personal devices

• Mobile device management

• Securing data on any device


Microsoft Windows remains vital

Enterprise productivity is based on Windows

Enterprise productivity is still dominated by the Microsoft® Windows® ecosystem. HP knows that a typical 10,000 user enterprise has between 600 and 800 Windows applications critical to their business.*

OS market share

Windows

Mac OS

Linux

Data provided by NETMARKETSHARE

for 01 Jan 2013 –13 Nov 2013

* Internal data provided by the HP Application Transformation for Client Computing factory


Optimize infrastructure to deliver end-user requirements

Citrix XenDesktop with FlexCast

FlexCast models

Session/application virtualization

VDI desktops

Hosted desktop infrastructure

VDI with personal vDisk

Remote PC access

Offline clientvirtualization


Part of an overall response to the pressure of mobility

Client and application virtualization solutions landscape

Density

Performance

Task workers

Productivity workers

Knowledge workers

Power users


Media-rich work requirements

• Software engineers

• Doctors and nurses

• Accountants

• Engineers

Scroll PDF files smoothly

View and hear flash video without skips or delays

Conduct video conferences and webcasts clearly, unified communications

Ensure data security

View 3D images

• Scientists

• Architects

• Lawyers

• Sales

“I need access to my data and applications whether I’m in the office or mobile. The device I use shouldn’t matter. I need this experience to be reliable.”


Part of an overall response to the pressure of mobility

Introducing new hosted desktops infrastructure

Density

Performance

Task workers

Productivity workers

Knowledge workers

Power users


End users who view 3D parts and designs

Aerospace developers

Auto industry developers

Insurance claim adjusters

Scientists

“I need to view and interact with different designs and models on various devices, including mobile options. I need to collaborate with other teams in real time.”


End users who are contractors and partners

Software developers

Global distributed marketing teams

Joint engineering teams

Full-service public relations firms

“I contract remotely for a company that wants to keep their IT assets in-house. I need to collaborate with folks in other time zones.”


End users who are remote and branch office workers

High-tech sales personnel

Field service technicians

Telemarketers

Home healthcare providers

“I need a touchdown space for my highly mobile sales teams in remote offices, but IT needs to protect our customer information in the data center.”


Citrix XenDesktop

Citrix Provisioning Services for Dops

Provides a single desktop image, saving on storage

Citrix HDX

Offers the best user experience over any network type

Citrix Receiver

Available on any OS or end-point device

Citrix allows you to rapidly deliver this productivity to any device


HP and Citrix together: key advantages

Uncompromised user experience

Consistent desktop delivery plus Citrix high-definition HDX experience

Reduced TCOUp to 44% improvement in TCO (vs. local PCs)

Simplicity Deployment, management, and scale

HP ConvergedSystem 100 for Hosted Desktops with Citrix XenDesktop


Moonshot POC Express

CS100 HDI with Citrix XenDesktop

Service Description

Service

• Remotely accessible HDI PoC

• Predefined Test Cases

• Up-to 5 Day Duration

• Hosted in the Discovery Lab

• Assigned Lab Consultant

• HP CS100 HDI

• Citrix Xendesktop 7.1

• Citrix PVS 7.1

• Citrix Receiver 4.1

• Windows 7 64 Enterprise

• Customer Solution Architect

• Partner Solution Architect

• Knowledge worker end-usersWanting PC quality graphics and sizing predictability for:

1. video playback2. web casting, 3. 3D application viewing

Solution Audience

Engagement Process

Customer

Partners

Sales

Presales

Local Country Need

Customer

Partners

Sales

Presales

Local Solution Delivery

Discovery Lab

Discovery Lab

Customer References

Repeat Blueprint

POC Express Qualification

Discovery Lab Consultant Assigned

POC Express Validation

POC Express Runtime

POC ReportCustomer Feedback

PoC Use CasesConnection

Details

HP

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Dem

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http://h20324.www2.hp.com/SDP/Content/ContentDetails.aspx?ID=4171

PoC Environment

Laptop

Thin Client

Tablet

PC

Smartphone

Citrix Netscaler Gateway

HPN 5900 Switch

Provisioning Server

CS100 HDI Moonshot Enclosure Web Server m300

Citrix XenDesktop

Customer Site HP Discovery Lab PC Node

CPU

Graphics

Memory

Disk

OS

AMD Opteron X2150 / 4 core

Integrated Radeon 8000 GPU

8GB DDR3 SO-DIMM ECC 1600MHZ

32GB iSSD (400 IOPS)

Win 7 64Ent SP1

1 x

1 x Cartridge

= 4 x PC Nodes

Remote Access


Thank you

hp moonshot system

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