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THE ART of the Elevator Pitch A tutorial for Startup Weekends by Andreas Roettl [email protected] www.startvienna.at

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THE ARTof the

Elevator Pitch

A tutorial for Startup Weekends

by Andreas [email protected]

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questioncan you do an elevator pitch?

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Aaaaaahhhhhh

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HOW

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TO DO

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A SUCCESSFUL

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ELEVATOR PITCH

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at

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INTERESTED?

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YES

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What‘s an elevator pitch?

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your idea…

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a stage…

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and an audience…

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to be inspired…

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3 RULES

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120 seconds

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mediano

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3 keywords and your name

describeyour idea

to

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example…

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IMPOSSIBLE?

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NO

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http://www.youtube.com/watch?v=PjQHnn7avbM&feature=PlayList&p=37AF16E3D666A1A9&index=3

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7useful HINTs

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STRUCTURE YOUR PITCH

introduction

problem

vision idea

soltuion

key wordssolution

background

requirements

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in one sentence each…

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introduceyourself

and...

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…your background

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then GAIN ATTENT

therefore you have to know: who’s

your audience and what specific

interests and concerns do they have?

IO N AND INTEREST

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start with something catchy

a rhetorical question, a picture, a story, an example or any excitinginformation.

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picture your idea

an effective elevator pitch is illustrative and tangible.

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use picture language, comparisons and examples to activate positive connections with your audience.

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describe the problem you want to solve

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describe your vision

an effective elevator pitch describes the solution by pointing out the benefits for the customers.

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be different

what makes your solution unique?

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ACTION

what will the solution require to get started:

what people are you looking for?which skills should they have?which technology you want to use?

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motivate your potential team partners:make clear that this is a unique chance to take a share in an awesome idea.

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remember:every startup needs at least a developer,

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remember:every startup needs at least a developer,artist,

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remember:every startup needs at least a developer,artist,marketer,

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remember:every startup needs at least a developer,artist,marketer, system admin and

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remember:every startup needs at least a developer,artist,marketer, system admin and legal advisor!

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WHAT‘s MORE…

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MANAGE YOUR TIME

you have 120sec

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we recommend…

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introduction 15sec

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introduction 15sec

problem 45sec

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introduction 15sec

problem 45sec

vision 45sec

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introduction 15sec

problem 45sec

vision 45sec

requirments 15sec

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MAKE YOUR IDEA UNDERSTANDABLE

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„there is no point in trying to close the deal if the audience doesn’t understand what you are talking about and why they should care.”

Chris O’Leary

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be concise

An effective elevator pitch containsas few words as possible and does not go into too much unnecessary detail.

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„while you no doubt love, are fascinated by, and are passionate about what you are doing and could spend hours talking about it, most people aren’t like you. ”

Chris O’Leary

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your pitch should be clearrather than being filled with …

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an effective elevator pitch can be understood byyour grandparents too.

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be consistent

one message, one story.

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APPEARANCE

dress as usual and feel yourself comfortable

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be confident

have fun

show passion

show integrity

YOUR ATTITUDE

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EXAMPLE

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watch a few example elevator pitches here is one.

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test your pitch

read my pitch?

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keep your eyes shut while someone reads your text out loud

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how did you feel? what did you imagine?did you stumble? I like

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questioncan you do an elevator pitch?

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QUESTIONS?email me: [email protected]

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