how your bakery logos can act as sensory magnets
TRANSCRIPT
How your
Bakery Logoscan act as
Sensory Magnets
is a The world noisy place
Especially for people
with a
Sweet Tooth
Bumper to Bumper
Brands clamor for our
attention
If you want yourbrand to stand out
act as a It should sensory magnet
We know that
"sight more thanany other sense
providesinformation about
the world"
A bakery logo
should be visuallystrong to triggerperceptions and
unlock associationsof the brand.
create a logo
Elements of
Bakery Logos
Shapebecomes a natural guide
Reading is not necessary toidentify shapes but identifyingshapes is necessary to read. Thisexplains why shapes is discussedfirst.
Shapescircle
cloud
cake
Colorbecomes a mnemonic device
The bright and earthy colors of logostriggers an emotion and evokesbrand association
Colorchocolate& brown
pink shades
pastel blueand green
Formnarrates the brand story
The brain takes more time to processthe text or language so formnaturally comes after shape andcolor
ContentCursive styleis old school
lower case
bold andkerned
Letterformmarks
letterform isin long namesout
Pictoral marks
Make the logocluttered andso doesabstract mark
Character
adds life to thebakery logo
because they can eventually be usedas part of advertising campaigns
