how you can use social media to grow your business
TRANSCRIPT
A Bit About MarketingProfs
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The Social Media are Tools for Publishing and Sharing Content
Tools
– Not ends in themselves
Publishing
– Media you own
Sharing
– That’s the “social” part!
Content
– The food
Kaufman, Rossin & Co.
50 Year Old Accounting Firm In Florida
2nd largest in the state
“People are buying a relationship”
Business Goal: Employee Recruitment and Retention
Have a BUSINESS GOAL!
Site Traffic and SEO
– What happens when they get to your site?
Building Relationships
– Lead generation
– Retention
– Customer Service
– Community Management
Building Brand
– Awareness
– Authority
Have Content!
What do your customers actually care
about?
Write (or podcast or make videos or
share great content you find) about
that!
Get in Touch!
Twitter: @MattTGrant
Email: [email protected]
Podcast: Marketing Smarts!
– http://www.marketingprofs.com/podcasts/
Image Credits
http://webexpedition18.com/articles/vintage-icon-set-for-bloggers/
http://www.mediabistro.com/alltwitter/social-media-users_b22556
http://en.wikipedia.org/wiki/File:Grandfather_Vlas.JPG
http://www.jeffbullas.com/wp-content/uploads/2012/08/State-of-Blogging-in-2012.jpg
http://commons.wikimedia.org/wiki/File%3AVictor_Gabriel_Gilbert_Gardening.jpg
http://womenshistory.about.com/od/warwwii/ig/World-War-II-Rosies--Pictures/Hand-Drill-Operator---1942.-UzN.htm
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b.examiner.com/sites/default/files/styles/image_content_width/hash/de/76/de76df65211d8b2f8e2e29b6924bec3d.jpg
http://www.examiner.com/images/blog/EXID3721/images/img-Dortcar%281%29.jpg
http://www.examiner.com/article/selena-gomez-and-justin-bieber-relationship-does-it-irritate-you
http://en.wikipedia.org/wiki/File:Global_Relay_Gastown_Grand_Prix_2012_-_Mens_Race_Starting_Line.jpg
http://www.gutenberg.org/files/25075/25075-h/25075-
h.htmhttp://www.reusableart.com/v/animals/cats/colored+drawings/colored-cats-12.jpg.html