how wordpress can help you land your dream job - wordcamp st. louis 2012

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How WordPress Can Help You Land Your Dream Job “Building Your Brand" Caren Libby

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This presentation from WordCamp St. Louis illustrates how you can build a brand, land a job or grow a business by using a WordPress blog as your BRAND CENTRAL.

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Page 1: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

How WordPress Can Help You

Land Your Dream Job “Building Your Brand"

Caren Libby

Page 2: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

Develop a

Strategy

Write Relevant

Content

Create a

Marketing Plan

#1

Page 3: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

Add an

awesome

Content

Management

System

#2

Page 4: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

Why?

.

WordPress is an

amazing tool for

building a powerful

online presence!

Page 5: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

The FAQ

• As of 2011, over 100,000 new WordPresses are created every day.

• Over 357 million people view more than 2.5 billion pages each month.

• WordPress.com users produce about 500,000 new posts and 400,000 new comments on an average day.

Page 6: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

Did you know?

Page 7: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

Cost Effective

WordPress is

User Friendly and Affordable

Page 8: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

WordPress has a ROBUST

PLUG-IN Architecture

Page 9: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

WordPress Breeds Individuality

Page 10: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

WordPress Builds Bridges

Page 11: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

Today…

Page 12: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

… and Tomorrow

Page 13: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

Story Station

Designer Depot

Content Engine

The Visual Caboose

Social Media Tracks

Connection Junction

How to Make Your

WordPress Blog

Brand Central #3

Page 14: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

Outline your story first

Story Station

Page 15: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

Editorial Calendar

Story Station

Develop the Content

Page 16: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

Designer Depot

Logo and Navigation

The Latest News

Photo or Slider

Social

Search

Subscribe

Gallery Newsletter

Signup Events

Bio with Photo

Footer - Copyright

Visualize Your Landing Page

Page 17: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

Designer Depot

Select and Activate a Theme

Page 18: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

Content Engine

Plug In Search Engine Optimization

Page 19: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

Content Engine

The Visual

Caboose

Upload and

Optimize Images

Page 20: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

Social Media Tracks

Add Your

Social Platforms

Page 21: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

Connection

Junction

Reach Out with Contact Forms

Page 22: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

Implement your Strategy

with Wordpress

Share Relevant Content

in your Blog

Deploy your Marketing

Campaign

#4

Page 23: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

Network in your

Community

Make Connections

Stay in Touch

#5

Page 24: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

Repeat

Consistently

#6

“Your Brand is your Resume”

Page 25: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

WORDPRESS

Automattic

Wordpress.com

WordPress TV

WordPress Plugins

WordPress Themes

WordPress Showcase

WP Tuts+

WP Candy

Art of Blog

Smashing Magazine

Speckyboy Tutorials

WordPress by 1st

COPYWRITING

CMI

Problogger

Copyblogger

Resource Love

Page 26: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012

Thank You

www.carenlibby.com

Page 27: How WordPress Can Help You Land Your Dream Job - WordCamp St. Louis 2012