how wordpress can help you land your dream job - wordcamp st. louis 2012
DESCRIPTION
This presentation from WordCamp St. Louis illustrates how you can build a brand, land a job or grow a business by using a WordPress blog as your BRAND CENTRAL.TRANSCRIPT
How WordPress Can Help You
Land Your Dream Job “Building Your Brand"
Caren Libby
Develop a
Strategy
Write Relevant
Content
Create a
Marketing Plan
#1
Add an
awesome
Content
Management
System
#2
Why?
.
WordPress is an
amazing tool for
building a powerful
online presence!
The FAQ
• As of 2011, over 100,000 new WordPresses are created every day.
• Over 357 million people view more than 2.5 billion pages each month.
• WordPress.com users produce about 500,000 new posts and 400,000 new comments on an average day.
Did you know?
Cost Effective
WordPress is
User Friendly and Affordable
WordPress has a ROBUST
PLUG-IN Architecture
WordPress Breeds Individuality
WordPress Builds Bridges
Today…
… and Tomorrow
Story Station
Designer Depot
Content Engine
The Visual Caboose
Social Media Tracks
Connection Junction
How to Make Your
WordPress Blog
Brand Central #3
Outline your story first
Story Station
Editorial Calendar
Story Station
Develop the Content
Designer Depot
Logo and Navigation
The Latest News
Photo or Slider
Social
Search
Subscribe
Gallery Newsletter
Signup Events
Bio with Photo
Footer - Copyright
Visualize Your Landing Page
Designer Depot
Select and Activate a Theme
Content Engine
Plug In Search Engine Optimization
Content Engine
The Visual
Caboose
Upload and
Optimize Images
Social Media Tracks
Add Your
Social Platforms
Connection
Junction
Reach Out with Contact Forms
Implement your Strategy
with Wordpress
Share Relevant Content
in your Blog
Deploy your Marketing
Campaign
#4
Network in your
Community
Make Connections
Stay in Touch
#5
Repeat
Consistently
#6
“Your Brand is your Resume”
WORDPRESS
Automattic
Wordpress.com
WordPress TV
WordPress Plugins
WordPress Themes
WordPress Showcase
WP Tuts+
WP Candy
Art of Blog
Smashing Magazine
Speckyboy Tutorials
WordPress by 1st
COPYWRITING
CMI
Problogger
Copyblogger
Resource Love