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How Will You Measure Your Life? - Harvard Business Review http://hbr.org/2010/07/how-will-you-measure-your-life/ar/1[20/10/2010 7:30:13 AM] Buy-In: Saving Your Good Idea from Getting Shot Down by Lorne Whitehead, John Kotter $22.00 Buy it now » Teaching and the Case Method, 3rd Edition (Hardcover) by C. Christensen, Abby Hansen, Louis Barnes $39.95 Buy it now » Guide to Persuasive Presentations by John Clayton, John Daly, Isa Engleberg, et al. $19.95 Buy it now » FEATURED PRODUCTS Email Tweet This Post to Facebook Share on LinkedIn Print July–August 2010 Buy Reprint Idea in Brief How Will You Measure Your Life? by Clayton M. Christensen Editor’s Note: When the members of the class of 2010 entered business school, the economy was strong and their post-graduation ambitions could be limitless. Just a few weeks later, the economy went into a tailspin. They’ve spent the past two years recalibrating their worldview and their definition of success. The students seem highly aware of how the world has changed (as the sampling of views in this article shows). In the spring, Harvard Business School’s graduating class asked HBS professor Clay Christensen to address them—but not on how to apply his principles and thinking to their post-HBS careers. The students wanted to know how to apply them to their personal lives. He shared with them a set of guidelines that have helped him find meaning in his own life. Though Christensen’s thinking comes from his deep religious faith, we believe that these are strategies anyone can use. And so we asked him to share them with the readers of HBR. To learn more about Christensen’s work, visit his HBR Author Page. Before I published The Innovator’s Dilemma, I got a call from Andrew Grove, then the chairman of Intel. He had read one of my early papers about disruptive technology, and he asked if I could talk to his direct reports and explain my research and what it implied for Intel. Excited, I flew to Silicon Valley and showed up at the appointed time, only to have Grove say, “Look, stuff has happened. We have only 10 minutes for you. Tell us what your model of disruption means for Intel.” I said that I couldn’t—that I needed a full 30 minutes to explain the model, because only with it as context would any comments about Intel make sense. Ten minutes into my explanation, Grove interrupted: “Look, I’ve got your model. Just tell us what it means for Intel.” Subscription Help » FEATURE Winning in the Green Frenzy COLUMN Wealth and Jobs: The Broken Link SYNTHESIS From Lone Hero to a Culture of Leadership THE GLOBE How to Conquer New Markets with Old Skills November 2010 Table of Contents » TODAY ON HBR MANAGING YOURSELF How Much Are You Worth? CHINA How the U.S. Should Fight Its Trade War with China LEADERSHIP Which of These People Is Your Future CEO? ENTREPRENEURSHIP Don't Give Cash Performance Bonuses in a Loss- Making Company Latest Blog Posts » Cart My Account Downloads Gino Bondi Sign out

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  • How Will You Measure Your Life? - Harvard Business Review

    http://hbr.org/2010/07/how-will-you-measure-your-life/ar/1[20/10/2010 7:30:13 AM]

    Buy-In: Saving YourGood Idea fromGetting Shot Downby Lorne Whitehead,John Kotter$22.00Buy it now

    Teaching and theCase Method, 3rdEdition (Hardcover)by C. Christensen, AbbyHansen, Louis Barnes$39.95Buy it now

    Guide toPersuasivePresentationsby John Clayton, JohnDaly, Isa Engleberg, etal.$19.95

    Buy it now

    FEATURED PRODUCTS

    Email

    Tweet This

    Post to Facebook

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    Print

    JulyAugust 2010Buy Reprint Idea in Brief

    How Will You Measure Your Life?by Clayton M. Christensen

    Editors Note: When the members of the class of 2010entered business school, the economy was strong and their

    post-graduation ambitions could be limitless. Just a few weeks

    later, the economy went into a tailspin. Theyve spent the past

    two years recalibrating their worldview and their definition of

    success.

    The students seem highly aware of how the world has changed

    (as the sampling of views in this article shows). In the spring,

    Harvard Business Schools graduating class asked HBS

    professor Clay Christensen to address thembut not on how

    to apply his principles and thinking to their post-HBS careers.

    The students wanted to know how to apply them to their

    personal lives. He shared with them a set of guidelines that

    have helped him find meaning in his own life. Though

    Christensens thinking comes from his deep religious faith, we

    believe that these are strategies anyone can use. And so we

    asked him to share them with the readers of HBR. To learn

    more about Christensens work, visit his HBR Author Page.

    Before I published The Innovators Dilemma, I got a call from

    Andrew Grove, then the chairman of Intel. He had read one of

    my early papers about disruptive technology, and he asked if I

    could talk to his direct reports and explain my research and

    what it implied for Intel. Excited, I flew to Silicon Valley and

    showed up at the appointed time, only to have Grove say,

    Look, stuff has happened. We have only 10 minutes for you.

    Tell us what your model of disruption means for Intel. I said

    that I couldntthat I needed a full 30 minutes to explain the

    model, because only with it as context would any comments

    about Intel make sense. Ten minutes into my explanation, Grove interrupted: Look, Ive got your

    model. Just tell us what it means for Intel.

    Subscription Help

    FEATUREWinning in the Green Frenzy

    COLUMNWealth and Jobs: The BrokenLink

    SYNTHESISFrom Lone Hero to a Cultureof Leadership

    THE GLOBEHow to Conquer New Marketswith Old Skills

    November 2010

    Table of Contents

    TODAY ON HBR

    MANAGING YOURSELFHow Much Are You Worth?

    CHINAHow the U.S. Should Fight Its Trade War with China

    LEADERSHIPWhich of These People Is Your Future CEO?

    ENTREPRENEURSHIPDon't Give Cash Performance Bonuses in a Loss-Making Company

    Latest Blog Posts

    Cart

    My Account

    Downloads

    Gino Bondi Sign out

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  • How Will You Measure Your Life? - Harvard Business Review

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    I insisted that I needed 10 more minutes to describe how the process of disruption had worked its

    way through a very different industry, steel, so that he and his team could understand how

    disruption worked. I told the story of how Nucor and other steel minimills had begun by attacking

    the lowest end of the marketsteel reinforcing bars, or rebarand later moved up toward the

    high end, undercutting the traditional steel mills.

    When I finished the minimill story, Grove said, OK, I get it. What it means for Intel is..., and then

    went on to articulate what would become the companys strategy for going to the bottom of the

    market to launch the Celeron processor.

    Ive thought about that a million times since. If I had been suckered into telling Andy Grove what

    he should think about the microprocessor business, Id have been killed. But instead of telling him

    what to think, I taught him how to thinkand then he reached what I felt was the correct decision

    on his own.

    That experience had a profound influence on me. When people ask what I think they should do, I

    rarely answer their question directly. Instead, I run the question aloud through one of my models.

    Ill describe how the process in the model worked its way through an industry quite different from

    their own. And then, more often than not, theyll say, OK, I get it. And theyll answer their own

    question more insightfully than I could have.

    My class at HBS is structured to help my students understand what good management theory is

    and how it is built. To that backbone I attach different models or theories that help students think

    about the various dimensions of a general managers job in stimulating innovation and growth. In

    each session we look at one company through the lenses of those theoriesusing them to explain

    how the company got into its situation and to examine what managerial actions will yield the

    needed results.

    On the last day of class, I ask my students to turn those theoretical lenses on themselves, to find

    cogent answers to three questions: First, how can I be sure that Ill be happy in my career?

    Second, how can I be sure that my relationships with my spouse and my family become an

    enduring source of happiness? Third, how can I be sure Ill stay out of jail? Though the last

    question sounds lighthearted, its not. Two of the 32 people in my Rhodes scholar class spent time

    in jail. Jeff Skilling of Enron fame was a classmate of mine at HBS. These were good guysbut

    something in their lives sent them off in the wrong direction.

    The Class of 2010

    As the students discuss the answers to these questions, I open my own life to them as a case

    study of sorts, to illustrate how they can use the theories from our course to guide their life

    decisions.

    Clayton M. Christensen ([email protected]) is the Robert and Jane Cizik Professor of BusinessAdministration at Harvard Business School.

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  • How Will You Measure Your Life? - Harvard Business Review

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    http://hbr.org/2010/07/how-will-you-measure-your-life/ar/1[20/10/2010 7:30:13 AM]

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