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How Will You Measure Your Life? - Harvard Business Review
http://hbr.org/2010/07/how-will-you-measure-your-life/ar/1[20/10/2010 7:30:13 AM]
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JulyAugust 2010Buy Reprint Idea in Brief
How Will You Measure Your Life?by Clayton M. Christensen
Editors Note: When the members of the class of 2010entered business school, the economy was strong and their
post-graduation ambitions could be limitless. Just a few weeks
later, the economy went into a tailspin. Theyve spent the past
two years recalibrating their worldview and their definition of
success.
The students seem highly aware of how the world has changed
(as the sampling of views in this article shows). In the spring,
Harvard Business Schools graduating class asked HBS
professor Clay Christensen to address thembut not on how
to apply his principles and thinking to their post-HBS careers.
The students wanted to know how to apply them to their
personal lives. He shared with them a set of guidelines that
have helped him find meaning in his own life. Though
Christensens thinking comes from his deep religious faith, we
believe that these are strategies anyone can use. And so we
asked him to share them with the readers of HBR. To learn
more about Christensens work, visit his HBR Author Page.
Before I published The Innovators Dilemma, I got a call from
Andrew Grove, then the chairman of Intel. He had read one of
my early papers about disruptive technology, and he asked if I
could talk to his direct reports and explain my research and
what it implied for Intel. Excited, I flew to Silicon Valley and
showed up at the appointed time, only to have Grove say,
Look, stuff has happened. We have only 10 minutes for you.
Tell us what your model of disruption means for Intel. I said
that I couldntthat I needed a full 30 minutes to explain the
model, because only with it as context would any comments
about Intel make sense. Ten minutes into my explanation, Grove interrupted: Look, Ive got your
model. Just tell us what it means for Intel.
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FEATUREWinning in the Green Frenzy
COLUMNWealth and Jobs: The BrokenLink
SYNTHESISFrom Lone Hero to a Cultureof Leadership
THE GLOBEHow to Conquer New Marketswith Old Skills
November 2010
Table of Contents
TODAY ON HBR
MANAGING YOURSELFHow Much Are You Worth?
CHINAHow the U.S. Should Fight Its Trade War with China
LEADERSHIPWhich of These People Is Your Future CEO?
ENTREPRENEURSHIPDon't Give Cash Performance Bonuses in a Loss-Making Company
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How Will You Measure Your Life? - Harvard Business Review
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I insisted that I needed 10 more minutes to describe how the process of disruption had worked its
way through a very different industry, steel, so that he and his team could understand how
disruption worked. I told the story of how Nucor and other steel minimills had begun by attacking
the lowest end of the marketsteel reinforcing bars, or rebarand later moved up toward the
high end, undercutting the traditional steel mills.
When I finished the minimill story, Grove said, OK, I get it. What it means for Intel is..., and then
went on to articulate what would become the companys strategy for going to the bottom of the
market to launch the Celeron processor.
Ive thought about that a million times since. If I had been suckered into telling Andy Grove what
he should think about the microprocessor business, Id have been killed. But instead of telling him
what to think, I taught him how to thinkand then he reached what I felt was the correct decision
on his own.
That experience had a profound influence on me. When people ask what I think they should do, I
rarely answer their question directly. Instead, I run the question aloud through one of my models.
Ill describe how the process in the model worked its way through an industry quite different from
their own. And then, more often than not, theyll say, OK, I get it. And theyll answer their own
question more insightfully than I could have.
My class at HBS is structured to help my students understand what good management theory is
and how it is built. To that backbone I attach different models or theories that help students think
about the various dimensions of a general managers job in stimulating innovation and growth. In
each session we look at one company through the lenses of those theoriesusing them to explain
how the company got into its situation and to examine what managerial actions will yield the
needed results.
On the last day of class, I ask my students to turn those theoretical lenses on themselves, to find
cogent answers to three questions: First, how can I be sure that Ill be happy in my career?
Second, how can I be sure that my relationships with my spouse and my family become an
enduring source of happiness? Third, how can I be sure Ill stay out of jail? Though the last
question sounds lighthearted, its not. Two of the 32 people in my Rhodes scholar class spent time
in jail. Jeff Skilling of Enron fame was a classmate of mine at HBS. These were good guysbut
something in their lives sent them off in the wrong direction.
The Class of 2010
As the students discuss the answers to these questions, I open my own life to them as a case
study of sorts, to illustrate how they can use the theories from our course to guide their life
decisions.
Clayton M. Christensen ([email protected]) is the Robert and Jane Cizik Professor of BusinessAdministration at Harvard Business School.
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How Will You Measure Your Life? - Harvard Business Review
http://hbr.org/2010/07/how-will-you-measure-your-life/ar/1[20/10/2010 7:30:13 AM]
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