how we use tablets to get children (socially) active
TRANSCRIPT
How we use tablets to get
children (socially) activeGames for Health 2017
How we use tablets to get
children (socially) activeGames for Health 2017
Don’t innovateGames for Health 2017
Disclaimer: this is not a scientific validated statementDisclaimer: this is not a scientific validated statement
Don’t innovateGames for Health 2017
What is this talk about?
• Overview of lapp & our games
• Our struggle to get these games into the wild
Who am I?Founder of Lapp
Studio manager @ Game Solutions Lab
+10 years in game industry
+30 shipped titles
>300 games produced
Previously
Curriculum manager ICT & Game Design
Studio manager @ GameHouse
But….Who am I?
• Father of 2
• Happily married
• ‘gamer’
Hard to find games to play together...
But….Who am I?
• Father of 2
• Happily married
• ‘gamer’
Hard to find games to play together...
Not as much as I would like
Menno van Pelt-DeenDesigner & Researcher
Now
Designer Lapp
Incubation Manager Dutch Game Garden
Chairman St. Games [4Diversity]
Designer Swimgames.nl
Creating games with and for children
User-tested Lekker with 1500+ children
Developed games in the Swimming pool
Tutored 300+ game projects
Organized 10+ gamejams
Background
Professor Fontys University ICT
PhD games to motivate learning & sports
Master New Media Digital Culture
Bachelor Design & Technology
Researcher at Ranj Serious Games
Jury Cinekid New Media Awards
Member of Jury Dutch Game Awards
Mark van KuijkProducer
Now
Producer Lapp
Producer Game Solutions Lab
Dean & Professor Fontys University ICT
Producer Swimgames.nl
Background
Producer and Studio director
GameHouse Europe
Project manager eBusiness
Master of Science in Management
Of Informatics
Shipped 25+ commercial games
Delicious, Yahtzee, Trivial Pursuit amongst others
Access to tablet devices amongst children grows exponentially!
This is what happens:
Solitary play, isolated from surroundings
This is what we are aiming for
Lapp = social play
Lapp = physically
active play
Sing & Move-Along Game: enhanced with SFX
and camera detection. Easy movie editing for-
and sharing with family members
• 10:1 prototype to viable product ratio
• Merging different kinds of game play is
hard
• We had tough times to explain the games
without us as moderator
Our struggles
• Visited numerous conferences
• Had hundreds of talks
(Sesame street, Worry Eaters, Pepsico,
Kelloggs, Kinder, publishers, investors)
• Many enthusiastic responses
Our struggles
• In the end a lot of dead ends
• Publishers want to play it safe
• Long and slow processes at brand
companies
• (Swimming) industry based on old
business models
Our struggles
• In the end a lot of dead ends
• Publishers want to play it safe
• Long and slow processes at brand
companies
• (Swimming) industry based on old
business models
Our struggles
BUT…our struggles start to pay off
Lapp = serious about play
What we do at our lab?
• Work with partners
• Exploring games for difficult issues through rapid prototyping
• Validating for bigger roll out
To have a positive impact on people’s life and happiness.
But wait…
I am earning a living by creating games:
But wait…
I am earning a living by creating games:
• which is the best job ever!
But wait…
I am earning a living by creating games:
• which is the best job ever!
• that impact life, which still is hard
But wait…
I am earning a living by creating games:
• which is the best job ever!
• that impact life, which still is hard
• with the right partners
But wait…
I am earning a living by creating games:
• which is the best job ever!
• that impact life, which still is hard
• with the right partners
This is the best thing to do and worth
all the effort
Don’t innovateGames for Health 2017
Disclaimer: this is not a scientific validated statement
And find the right partners early on…
do innovate!
so…
Don’t innovateGames for Health 2017
Disclaimer: this is not a scientific validated statement
Thank you!
do innovate!
so…
www.studiolapp.nl [email protected]