how ux design is done
TRANSCRIPT
How UX design is done
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Design Develop DeployDiscovery
How UX design is often done
Business goals Measure KPIs
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Business objectives Measure KPIs
How UX design should be done
DON NORMAN
JOHNKUEFLER.COM
Business objectives Measure KPIs
How UX design should be done
Observation
DON NORMAN
JOHNKUEFLER.COM
Business objectives Measure KPIs
How UX design should be done
Observation Idea generation
DON NORMAN
JOHNKUEFLER.COM
Business objectives Measure KPIs
How UX design should be done
Observation Idea generation
PrototypingDON NORMAN
JOHNKUEFLER.COM
Business objectives Measure KPIs
How UX design should be done
Observation Idea generation
PrototypingTesting DON NORMAN
JOHNKUEFLER.COM
Business objectives Measure KPIs
How UX design should be done
Observation Idea generation
PrototypingTesting DON NORMAN
JOHNKUEFLER.COM
Business objectives Measure KPIs
How UX design should be done
Observation Idea generation
PrototypingTesting
Human-centered design
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Business objectives Measure KPIs
How UX design should be done
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Contextual inquiry
Business objectives Measure KPIs
How UX design should be done
JOHNKUEFLER.COM
Contextual inquiry
Strategy & planning
Persona development
Storyboarding Information architecture
Card sorting
Business objectives Measure KPIs
How UX design should be done
JOHNKUEFLER.COM
Contextual inquiry
Design & prototyping
Strategy & planning
Persona development
Storyboarding Information architecture
Card sorting
Business objectives Measure KPIs
How UX design should be done
JOHNKUEFLER.COM
Contextual inquiry
Design & prototyping
Usertesting
Strategy & planning
Persona development
Storyboarding Information architecture
Card sorting
Business objectives Measure KPIs
How UX design should be done
JOHNKUEFLER.COM
Contextual inquiry
Design & prototyping
Usertesting
Iterative & rapid
Strategy & planning
Persona development
Storyboarding Information architecture
Card sorting
Business objectives Measure KPIs
How UX design should be done
JOHNKUEFLER.COM
Contextual inquiry
Design & prototyping
CodingUsertesting
Iterative & rapid
Strategy & planning
Persona development
Storyboarding Information architecture
Card sorting
Business objectives Measure KPIs
How UX design should be done
JOHNKUEFLER.COM
Contextual inquiry
Design & prototyping
CodingUsertesting
Usertesting
QA Testing
Cross-browser testing Cross-device testing
Iterative & rapid
Strategy & planning
Persona development
Storyboarding Information architecture
Card sorting
Business objectives Measure KPIs
How UX design should be done
JOHNKUEFLER.COM
Contextual inquiry
Design & prototyping
CodingUsertesting
Usertesting
QA Testing
Cross-browser testing Cross-device testing
Iterative & rapid Costly & slow
Strategy & planning
Persona development
Storyboarding Information architecture
Card sorting
Business objectives Measure KPIs
How UX design should be done
JOHNKUEFLER.COM
Contextual inquiry
Design & prototyping
CodingUsertesting
LaunchUsertesting
QA Testing
Cross-browser testing Cross-device testing
Iterative & rapid Costly & slow
Strategy & planning
Persona development
Storyboarding Information architecture
Card sorting
Business objectives Measure KPIs
How UX design should be done
JOHNKUEFLER.COM
Contextual inquiry
Design & prototyping
CodingUsertesting
LaunchUsertesting
QA Testing
Cross-browser testing Cross-device testing
Iterative & rapid Costly & slow
Strategy & planning
Persona development
Storyboarding Information architecture
Card sorting
Usertesting
Business objectives Measure KPIs
How UX design should be done
JOHNKUEFLER.COM
Contextual inquiry
Design & prototyping
CodingUsertesting
LaunchUsertesting
QA Testing
Cross-browser testing Cross-device testing
Iterative & rapid Costly & slow
Strategy & planning
Persona development
Storyboarding Information architecture
Card sorting
Usertesting
Business objectives Measure KPIs
How UX design should be done
JOHNKUEFLER.COM
‣ adoption ‣ conversion rates ‣ ease of use ‣ satisfaction ‣ transactions ‣ product sales ‣ traffic ‣ retention ‣ conversion ‣ market share ‣ brand equity
Improves‣ development costs ‣ development time ‣ redesign costs ‣ maintenance costs ‣ user errors ‣ learning time ‣ support costs ‣ training costs ‣ bounce rates ‣ brand damage ‣ frustration
Reduces
Business case for UX