how tv advertising is making a comeback in 2017
TRANSCRIPT
HOW TV ADVERTISING ISMAKING A COMEBACK IN 2017
ABOUTPACE MEDIA
Pace Media is a Next Generation TV and Video advertising agency.Our services include International TV media buying covering all corners of the globe, TV advert and online content production, development of YouTube channels, plus exciting new tech tools to track, analyse and plan media buying in these channels. Our clients are Games, Gambling and Tech-centred high growth brands. We work with many of the world’s brightest stars in these sectors, but they are not always the leaders. They are the Challengers, the Disrupters, and we love working with them. These are the exciting brands of the future, pushing their way to the front, and we are helping them do it.
WE USE TV TO DRIVE YOUR SALES
HI! WELCOME (BACK) TO OUR BLOG! AS OUR WEBSITE EVOLVES, THIS IS WHERE YOU'LL FIND GENERAL UPDATES, INTERESTING INSIGHTS AND OTHER ARTICLES OF DISTRACTION
...SUCH AS THIS:
CLIENT GROWTH
IT WOULD BE AN UNDERSTATEMENT OF EPIC PROPORTIONS TO SAY 2017'S SET TO BE AN INTERESTING YEAR, BUT EVEN WHITTLING IT DOWN TO THE CONFINES OF PACE MEDIA AND OUR INDUSTRY; 2017'S SET TO BE AN INTERESTING YEAR!
THANKS TO THE IMPRESSIVE GROWTH OF OUR CLIENTS, WE’RE GROWING TOO. AND WHILST WE WELCOME THE NEW SKILLS AND EXPERIENCES THAT BRINGS INTO THE OFFICE, NOW WE NEED A BIGGER COFFEE MACHINE. AND MORE BISCUITS.
CHANGES IN SOCIAL MEDIASTRATEGIES
IN THE MEANTIME, WE'RE PARTICULARLY EXCITED ABOUT
THE MANNER IN WHICH TV ADVERTISING IS MAKING A
SERIOUS COMEBACK AS THE ADVERTISERS' MEDIA OF CHOICE.
THERE'S BEEN A GROWING REALISATION
THAT CONSUMER BEHAVIOUR ONLINE HAS
CHANGED SO QUICKLY, THAT PREVIOUSLY EFFECTIVE SOCIAL
NETWORK STRATEGIES AND THE LIKE JUST
DON'T WORK LIKE THEY ONCE DID. AND UNDER
SCRUTINY, HOW ACCURATE ARE THOSE
PRIZED ONLINE METRICS THAT FIRST WON
ADVERTISERS' HEARTS? A CLICK CAN MEAN VERY
LITTLE.
THE POWER OF TELEVISION
ON THE OTHER HAND, TV. IT'S ALWAYS BEEN THERE, BIG, BOLD AND ABLE TO SCREAM A MESSAGE INTO YOUR LIVING ROOM WITH UNPARALLELED CLARITY.
AND INCREASINGLY, THOSE DATA-METRICS, EXPECTED TO QUALIFY AD SPEND, ARE ATTAINABLE FOR TELEVISION TOO. SO THE TABLES ARE TURNING, OR RATHER... OVERLAPPING. THAT'S SOMETHING OUR DATA SCIENCE TEAM GET RATHER EXCITED ABOUT. DEEP DATA, YA DIG? WE DO.
THERE'S BEEN A GROWING REALISATION
THAT CONSUMER BEHAVIOUR ONLINE HAS
CHANGED SO QUICKLY, THAT PREVIOUSLY EFFECTIVE SOCIAL
NETWORK STRATEGIES AND THE LIKE JUST
DON'T WORK LIKE THEY ONCE DID. AND UNDER
SCRUTINY, HOW ACCURATE ARE THOSE
PRIZED ONLINE METRICS THAT FIRST WON
ADVERTISERS' HEARTS? A CLICK CAN MEAN VERY
LITTLE.
OBVIOUSLY, ONLINE ADVERTISING IS STILL CRUCIAL. BUT ONLINE MEANS VIDEO NOW. SO THE LINE'S A LITTLE BLURRY THERE... TV... MOBILE… ONLINE.
WE CAN PROBABLY EXPECT TO SEE EVEN GOOGLE AND FACEBOOK PURSUE A MORE TV-LIKE STYLE OF ADVERTISING IN THE FUTURE. IT DOESN'T REALLY MATTER, THE POINT IS: NOW WE'VE GOT THE DATA, VIDEO ADVERTISING REIGNS SUPREME ONCE AGAIN.
WE'RE CONTINUING OUR ENDEAVOURS TO MARRY DATA-SCIENTIFIC GENIUS WITH PROPERLY EFFECTIVE TV ADS, ALREADY MOVING AT SPEED, SO DON'T MIND US IF WE CALL 'SHOTGUN' ON THIS PARTICULAR BANDWAGON!
