How to write an effective brief

A brief that helps bothclients and suppliers

Those who fail to plan,plan to fail. Benjamin Franklin

Shit in, shit out. Miles Burke

the challenge

clients don’t understand what they actually need

suppliers don’t know whatthey are meant to build

an effective brief fixes this

helps you plan

explains what you want

clarify don’t confuse

an effective brief…

…provides consistency

…offers insurance

…is a yardstick

Must haves

Allow for creativityand solutions

Understand what youare trying to achieve

Understand who youraudience is

Be specific and concise

Lean Digital Brief

Sections

1.1: Summary

1.2: Must-haves

1.3: Timeline

1.4: Budget

1.5: Audiences

1.6: Success measurement

2.1: Functionality

2.2: Examples

2.3: User flows

3.1: Design overview

3.2: Examples

3.3: Assets

3.4: Brand documents

…all within 3 pages!

Now you have a brief…

Don’t ask half theinternet to respond

Take time and researchtarget suppliers

Don’t ask for free mockups or designs

Provide same info to all

Good luck & enjoy great briefing!

Download fromwww.bam.gd/leandigbrief

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Feel free to share withnew clients & projects

Shit in, shit out. Miles Burke

Thanks!@milesb