How to use your business card to market your business

Business cards make great marketing tools and begin to work right from the moment you exchange them to introduce yourself. Long after you have met someone, it is their business card that helps you stay in touch and take action on what was discussed during the meeting. To make sure that you leverage your business card to market your business, here are some tips:Include the relevant information on your business cardBesides your name, your company name, your business, and your basic contact information like phone, email and website address, Skype, you can add your street address, your Twitter and Facebook username, credentials, memberships or certifications and a tagline or slogan. If your business has a logo and custom colors, be sure to include that. The idea is to ensure that your business card emulates the appearance of your other marketing materials. Your business card is your identity.Add value to your business cardYou might want to check with the relevant authorities to find out if you can use the logos of the trade associations you belong to, on your business card to add more credibility. If your business has its presence in more than one language, consider printing your contact information in the other languages on the back of your card.Carry your business cards with you at all timesNever ever leave your home without your business cards. Make sure you have a supply in your wallet, your briefcase, your car, your desk and your computer bag. You might want to use a good business card holder to avoid getting the cards soiled.Distribute your cards to generate leadsJust like salesmen assess the number of leads by the number of business cards they collect, go by the number of cards you exchange in the course of a day. You can measure how effective your day has been by keeping track of how many business cards you have distributed. Share your cards at business networking events, meetings and other contacts.Design a business card your contact will want to keep

People need reasons to retain someone’s business card. So consider printing something unusual on the back of the card such as useful information in the form of a calendar or a brief list of your business’s services. Many businesses go one step further and include a special offer, discount or coupon along with a call to action, thus adding value to the business card. While printing business cards, use the kind of paper that you can take notes on so that people retain them.

Printing business cards for everyone who interacts with customers makes sense because not only with the employees appreciate it, you will also benefit from their network resulting in more business.

To print business cards in the UK, contact Print Project for a range of design options that you can customize to your needs. To know more, sign up for Print Project’s newsletter and connect with them on Facebook.

About The Company:Printproject online shop for wedding stationery/ businessCards/ letterheads/ flyers/ greeting cards.Email - hello@printproject.co.uk Call - 02890 489800Fax - 02890 489819Website- www.printproject.co.uk