Types of Landing Page The goal of the landing page is

to convince the visitors to provide you with his or her information in exchange for a high value offer, the best way to do this is to offer them a suitable call-to-action, so that they you can convert a person into lead. Landing pages are indulge with the help of links to a website, when a visitor clicks on that link, he is redirected to the product’s main website. In an e-commerce website the landing page is somewhat similar to the product’s main website. Many marketers use the home page of their website as their landing page, this is a colossal mistake, one must have to avoid that.

Benefits of Leading Page

People use landing page as a homepage of their website over the past few years, but now,

the recent trends in the internet marketing have brought landing page to the forefront of the conversion rate optimization. Nowadays, if you want to increase your chance of converting

a visitors into buyers of your product or services, you require an attractive or useful

landing page to properly steer potential customers into your sales funnel.

Conversions Landing page are the focused

and customized sales pitch, specially designed to get your visitors to take an action. As an extension of your upstream advertising such as paid search and banners, they have an ability to increase your conversions rates compared to the effectiveness of campaign that does not use them. Conversions directly impact on your goal. Your business objective includes your visitor to sign up, fill out information, press button ‘like’ or ‘subscribe’ and click through to buy the product and simply influence to brand the image and videos are the better way to get higher conversion rates.

Logging user Information

It is a quick and efficient way to directly influence the campaign, research projects, production creation, future sales and customer service initiatives. By embellishing landing pages to fill out quick information forms, you can analyse the data to determine factors about your audience, such as demographics and social preference.

Advertising Advertising efforts can be made efficiently with

carefully planned landing pages. By using tools like Google Analytics, Absence and built-in WordPress plugins, you can track the effectiveness of your brand campaigns. Some extra benefit of landing page advertising include;

higher paid placement higher click through rates larger room for creativity and testing immediate results

A/B testing If you want to create multiple landing page and

track the best performance, A/B testing is the most accurate way to do that. The goal of A/B testing is to experiment different content to increase goal completion and conversions. Some examples of A/B testing are;

Video vs. Hi-res pictures Different copy writing style varied action words switching buttons

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