how to use video for your business

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How To Use Video For Your Business by Peter Matejcek

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Post on 16-May-2015

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Why is video so important for your business? Learn how the use of creatively produced videos can have a huge impact on your business.

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Page 1: How to Use Video for Your Business

How To Use Video For Your Business

by Peter Matejcek

Page 2: How to Use Video for Your Business

Topics•Why is video so important

•Top ways to use video for your business

•What goes into creating a video

•How much does business video cost to make

•How does video fit in to your social media

Page 3: How to Use Video for Your Business

Why VideoVideo is the preferred form of

communication

Page 4: How to Use Video for Your Business

Why Video"online video is only second

to word-of-mouth for its ability to influence decision makers

in every stage of the consideration and purchase

cycle"

Forrester

Page 5: How to Use Video for Your Business

Why Video

"52% of people had taken action as a result of a video."

Publisher's Assoc.

Page 6: How to Use Video for Your Business

Why Video

"...average sales uplift of 30% across categories where

product video supports the sale."

Marks & Spencer via Forrester

Page 7: How to Use Video for Your Business

Uses• Sales & Marketing – Promotion, Product Demos,

Lead Generation Tell a story, evangelize, build trust, brand awareness

• Customer Service - FAQ

• Testimonials

• Recruitment – Students, employees, volunteers, members

• Events - promotion, capture

• Instructional / Educational

Page 8: How to Use Video for Your Business

Where to use it•Website

•YouTube, Vimeo

•Trade shows, Mobile / Tablets for Presenting

•Blogs, social media updates, email campaigns

•Onsite, digital brochure, waiting room visuals

Page 9: How to Use Video for Your Business

Basic Video Must Do’s

Authentic & Engaging

Page 10: How to Use Video for Your Business

3 steps

1. Pre-Production – “Scope and Design”

2. Production – “Shooting”

3. Post-Production – “Editing & Deployment”

Page 11: How to Use Video for Your Business

Step 1 – Pre Production•Setting of goals for video – purpose, uses

•What type of video? Short form (>8 mins), long form (8+mins), entertaining, interactive/multi-clip?

•Deciding style, location, creating timeline

•Scripting – establish your audience and speak to them in language natural to that relationship

•Talent - establish your audience and choose someone who will resonate with that persona

Page 12: How to Use Video for Your Business

Scripting Tips

• Authentic, natural speak, re-create your real-life conversations

• Give Value, get to the point, boil down the message• Translate a 3 Min conversation off-line into 1 Min online• 140 – 190 words can be spoken per minute. Copy and

paste any script into Word and do a word count.• Make sure the script has a Call to Action !

Page 13: How to Use Video for Your Business

Step 2 - Production•Going off script – sometimes good stuff percolates on set. Don’t be afraid to change things up

•Hit all the marks – make sure there is adequate audio, lighting to match the message and delivery

•Gear and the people involved – who do you need on set, more importantly who do you NOT need

•Have fun!

Page 14: How to Use Video for Your Business

Step 3 - Post Production

•Compile all your assets (still pics, logos,) and mockup the design

•Don’t be scared to show people your edits

•View it through your audiences eyes

•iMovie works for do-it yourself

Page 15: How to Use Video for Your Business

Launch Tips• Make an image with a big video play button so people know that it is a video not a picture.

• Placement – don’t bury it! Put it on your home page and give it solid real estate

• Promotion – get the word out! Social media updates, email a link to webpage with video, drive traffic to the video

• Perhaps time the launch of video with other marketing initiatives. Give it more bang and get more eyeballs.

Page 16: How to Use Video for Your Business

Return on Investment• Analyze, learn & adapt

• # of Views

• Average time viewed

Page 17: How to Use Video for Your Business

Cost• $800 - $100,000+

• Depends on quality and style

• Similar to building a house where layout / materials / contractor fees / finishings will dictate cost, in video the length of shoot / location / props / gear / editing requirements, will dictate cost.

Page 18: How to Use Video for Your Business

Video and Social Media• “In-Bound Marketing” – drive traffic and eyeballs

back to your website where people are more likely to contact you

• Use video as pure blog content (no text) OR insert video to supplement a text based blog

• Add video to your Facebook updates

• Tweet out links to your video / video blog

• People love to watch good videos! Don’t be shy about sharing your digital assets.

Page 20: How to Use Video for Your Business

Tha samples of our work @

www.hustream.com

more questions? [email protected]

Thank you!