how to use social selling to increase sales

How I Won a $300K DealThe Power of Social SellingDonna SauvéDigital Marketing Consultant, WSI

Who is your Target Client?• Business Owners• CEO, CFO• Executives• Department Managers

Industries:• Manufacturing,• Distribution• Finance

©2014 WSI. All rights reserved.

What are you doing right now?• Cold Calling• Business Networking• Tradeshows• Offline Advertising


CORE CHALLENGE

57% of a buyer’s journey is done,BEFORE your sales reps involvement

Average employee receives 147 emails/day, anddeletes 48% immediately.

What Does this Mean?• Customers are crazy busy• Email has become less impactful• You’re buyer isn’t listening!• Sales reps aren’t adding value

The Result• Your buyers will begin looking for answers

to their questions…WITH OR WITHOUT YOU!• Buyers find the most convenient suppliers


What if there was a better way

65% of buyers choose the companythat was first to add VALUE

92% of B2B buyers start their buyingjourney online…

10+ million LinkedIn-ers in Canada!

©2014 All rights reserved

12.6 %Finance

11.2 %Manufacturing

10.1 %High Tech

8.8 %Medical

8.2 %Educational

7.8 % CPG 6.8 %Corporate

6.5 %Recreational

5.2 %Construction

4.9 %Government

©2014 All rights reserved

9%

6%

22%

13%18%

12%

20%8%

7%

20%

19%

24%

9%

13%24%

5%

19%23%

19%

4%6%

Industry NetworkingCo-worker networkingKeeping in touchNetworking with former employers

HiringJob searchPromoting my business

Case StudyHow I Turned a Cold Call into a Warm Lead, and Won a$300K Deal


Gather Information• A little listening goes a long way

• Use LinkedIn to research the backgrounds, interests andrecommendations of your prospects

• Make Connections• Connect and build immediate rapport with initial contact with

the knowledge acquired from studying their LinkedIn profile


LinkedIn Advanced Search Feature


• Keywords• Title• Company• Location• IndustryThese are just a few of the criteria you can use to search LNand located your target client

OFFER: I will sit down with you for 1hr and show you how touse this feature

• How can we increase our sales pipeline?• How can our sales team be involved in our buyer’s

journey?• How can we outperform our competitors?• How can we integrate social media into our sales

process?

Things to Listen For

• Any Industry vertical

• Business Owners• Sales VPs/Directors/Managers/Representatives• Sales Trainers• Sales Consultants

Introduce Me to:

Thank you!

Donna SauvéWSI Digital Marketing Consultant

Connect with me today onhttps://www.linkedin.com/in/donnadsauve

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