Matt Quinn

CommuniversityAugust 5, 2010

HOW TO USE SOCIAL NETWORKS TO SUPPORT YOUR GROUP

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AGENDA FOR WORKSHOP

Survey - Facebook, Twitter, MySpace, YouTube, Flickr, podcasting, blogs

Techniques and tips for successful social networking

Examples of successful social networkers at KKFI and other NPO’s

How to use social networks to build a following for your group or cause

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SOCIAL MEDIA

Interactive, Two-way Communication Enabling Groups to Engage Supporters.

Using Social Media is different for groups – Get Action, Build Community!

Clay Shirky, Here Comes Everybody – “Don’t be afraid to try and fail.”

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4 WAYS TO HELP NPOS

Deepening Relationships and Engagement

Individuals & small groups are self-organizing around non-profit causes

Facilitating collaboration and crowd-sourcing

Social change behind the firewall-- From Mashable, The Social Media Guide

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GROWTH LADDER

Step #1 – “Start Up” – listening; branding; connect with other sites; planning

Step #2 – “Sharing” – establish partnerships

Step #3 – “Collaboration” - Develop campaign(s) through social network with specific timeline and action

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Create Google Alert to search for what people are saying about your program

Create TweetBeep alert to search for what people are saying in Twitter

Follow Facebook, Twitter accounts

Engage - Comment on Facebook followers

Engage – Re-tweet, Reply Tweets

HOW DO YOU “LISTEN”?

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4 times per day for 10 minutes on social media

3 times per day network with people

2 times per day share something from someone else like re-Tweet or share

1 time per day do something creative like blogging

-- Guerilla Marketing for Non-Profits

4 / 3 / 2 /1

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FACEBOOK PAGES

Allows Organization to Gain Support

Allow an organization to communicate through messages or updates

Set it up as open or “invitation only”–Keep Focused on Supporters (not you)

Some people do not use email; prefer to stay on Facebook

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4 Elements of a Successful Fan Page Connect all spaces to your web site

Create a Resource Fan Page that focuses on a particular sector or issue

Create contests that allow for action or participation through an offer

Mention Facebook during your program

-- From Mashable, The Social Media Guide

HOW TO SUCCEED

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FACEBOOK - HAIC

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FACEBOOK - CAUSES

Facebook – advocacy, fundraising Causes

Facebook Birthdays

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TWITTER

Using Twitter for Non-Profit Groups: New social media site

Micro-blogging

3 E’s of Twitter - Engage, Educate, Entertain

- from Old Media, New Tricks website

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4 Tips to Succeed with Twitter Authenticity before marketing. Have

personality. Build community.

Be thankful. Reply and Retweet!

Follow everyone who follows you if your goal is to have lots of followers.

Don’t tweet about your coffee (unless it is fair trade), the weather, or how tired you are. -- From DIOSA Communications

HOW TO SUCCEED

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KC CURRENTS (KCUR)

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MYSPACE FOR GROUPS

Allows Non-Profit groups to create a space that includes a message board

Allows supporters to increase awareness about your organization

Can post media to MySpace Group – photos, videos to site

Use Apps for fundraising

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BEST PRACTICES

Link to your Organization’s Website

Thank Your Donors with Comments

Ask your MySpace friends to create a fundraising page to benefit your group

Put your donors in your top friends- from DIOSA

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BLOGS FOR GROUPS

Allows Group Members and Supporters to Submit Blog Articles

Provides readers a way to submit comments on Blog Posts

Another way to build relationships with supporters by displaying personality and group demeanor

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BLOGS

4 Reasons Why Blogging is Important Allows nonprofit to have a stream of

fresh, new content to Tweet, Facebook

Improve your search engine results

Build community around your mission

Grow your fans and followers on social networking sites

-- from Nonprofit Organizations

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RESOURCES – SOCIAL MEDIA

Facebook Best Practices for Nonprofit Organizations – see DIOSA

The 3 E’s of Twitter http://www.oldmedianewtricks.com/the-3-e-of-twitter/

“75 MySpace Best Practices for Nonprofit Organizations” – see DIOSA

Here Comes Everybody by Clay Shirky

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MEDIA

Don’t wait for the news, make your own news!

Use Internet tools to publish and distribute your own story or information. Video sites – YouTube, others

Photo sites – Flickr, Picasa

Audio sites – Libsyn, iTunes

Press Releases – NowPublic, KC Star Press Central, Free Press Release

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MEDIA - YOUTUBE

YouTube – Allows groups to create a channel to publish videos Gain followers and advocate for your

cause through subscriptions

Seek feedback, collaborate with other like non-profits or causes

“Keep it Fresh” and share links

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MEDIA - YOUTUBE http://www.youtube.com/harvesterskc

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MEDIA - FLICKR

Flickr for Groups Invite people to subscribe to your

group to learn more about your groups

Allows subscribers to submit photos, videos, and comments

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MEDIA - FLICKR

Flickr for “Good” Available to Non-Profits from

Techsoup.org

Provides “Pro” Account – for Free

Use Flickr for Outreach and Community Building

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MEDIA - FLICKR

http://flickr.com/groups/facesofone

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MEDIA - PODCASTS

http://tellsomebody.libsyn.com

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SELF-PUBLISHING

Some sites allow groups to submit News Stories and Press Releases KC Star Press Central (local)

Infozine.com (local)

Digg – You publish stories; others vote!

NowPublic – Publicity site

Free-Press-Release.com

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WEDNES. MID-DAY MEDLEY

Wednesdays – 10:00 am – 12 Noon Facebook – 1650 friends

MySpace – 5000 friends

YouTube Channel

Twitter, Linked In

Twice-a-week emails

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MID-DAY MEDLEY - FACEBOOK

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MID-DAY MEDLEY - MYSPACE

Group map

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FACEBOOK - COMMUNITY RADIO

KKFI 90.1 – Kansas City – 3,400

KCUR 89.3 – Kansas City – 3,800

KOPN 89.5 – Columbia, MO – 1,000

WDHZ 88.1 – St. Louis, MO – 7,000

KWMU 90.7 – St. Louis – 1,400

WWOZ – New Orleans – 15,000

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TWITTER - COMMUNITY RADIO

KKFI 90.1 – @kkfi901fm – 60 followers

KCUR 89.3 – @kcur – 1,500

KCUR – @kccurrents – 577

KCUR - @KCURuptodate - 370

KWMU 90.7 – @stlpublicradio – 2,300

WWOZ – @wwoz_neworleans – 2,600

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QUESTIONS?

Matt Quinn Twitter: @jmq0004

Facebook: facebook.com/jmq0004

Blog: http://foundationjournal.blogspot.com