The How Of The How Of Social Media Social Media MarketingMarketing

• THINK carefully about the audience

• CREATE a conversation about the brand, then "listen" to the responses.

• ENGAGE the audience in an honest discussion about what they need and how the brand fulfills that need.

• PROVIDE real-time information – Inform and educate the audience. – Encourage them to add commentary to the narrative. – Respond in a timely manner.

Proven Social Media Proven Social Media Marketing TacticsMarketing Tactics

1. Use social sharing 2. Share quality content3. Ask others to follow4. Invite Partners, vendors, clients &customers5. Email signatures 6. Cross Promote 7. Contact and About Us Page

Proven Social Media Proven Social Media Marketing TacticsMarketing Tactics

8. Direct Mailers9. Facebook: Like Box widget10.Hide Content from Non-likers11.Suggest to Friends 12.Add Social Media Badges to Site13.Social Media Directories14.Talk with People who Mention You15.Embed Videos

The Social The Social

Marketing Marketing

Plan Plan

The Set UpThe Set Up• Post Images of others working, teaching,

student/faculty work• Detail info section- tell a story – Who,What,

Why, & When• Join Groups• Post videos • Write what others are saying • Send out emails to family, friends, clients…

Connecting Connecting • Search and invite others who share the same

interest• Update status with links from others• Post content in notes section• Post favorite pages on profiles – send owner

message• Start a discussion thread• Respond to all comments & Leave insightful

comments

Promotion StrategyPromotion Strategy• Add social networks URL on everything • Repost summarized version of press releases• Content with new people who be interested in

showcase• Offer special discounts to those only on social

network site• Add social networking badges to website• Ask fans/friends to suggest profile• Create an event calendar