How to Use PRINT to Maximise the Potential of Your SME

In this digital age it’s important not to overlook the potential PRINT has to offer SME’s! Used correctly print can play a vital role in growing your business...

Advantages of Print1) Easier to read and take in the information

2) More tactile, print finishes such as UV varnish can be used to further kindle the senses

3) It’s physical presence is more likely act as a reminder

4) Being tangible it commands more attention

5) Gives the impression of being trustworthy & reliable

6) It provides a welcome break from technology

Effective Print Products for SME’s• Business Stationery• Brochures• Calendars• Direct Mailers• Folders• Signage

Business StationeryGood quality business stationery gives a positive impression about your business, adding strength to your brand and projecting a trustworthy persona.

Using thick stock, print finishes such as spot UV varnish or soft touch laminates on business stationery will all add to the overall perception of your business. Find out more about printed business stationery

BrochuresTop quality brochures are a great way to showcase your business at both a corporate and product level, they are so effective because they provide customers with a tangible resource to retain and reuse. With so many different papers, print effects & finishes to choose from its easy to create a stunning brochure that would impress even your toughest critics. Find out more about company brochures

Corporate CalendarsCalendars are a fantastic way to gain brand presence for the entire year, they are also a great item to give out to customers and prospects.

Desk tents are an effective and affordable solution to corporate calendar. Find out more about corporate calendars

Direct MailersDirect mail can be a very effective marketing tool for many small businesses. It can be used to direct traffic to online resources, generate sales leads or increase brand awareness. Find out more about direct mailers

Options- Self enclosed mailer (made from 1 piece of paper folded and sealed)- Cut to shape mailers- Postcards- Letter & accompaniment

FoldersPresentation Folders are a popular choice amongst small businesses. They are a great value, high impact piece of print which provides a professional way to compile and present business literature.

Available as A5+ or A4+ these folders can be finished with special laminates and can include a business card holder.Find out more about folders

SignageBusiness signage is an essential way to direct customer to you location and to promote your business to passers by.

There are many different types of internal & external signage on offer so whatever your budget you will be able to find a suitable solution. Find out more about signage options

• Sign Boards• Banners• Cur Out Letters• Window Graphics

SummaryAs a small business it is important to include PRINT in your growth strategy.

Get in touch with us if you would like specific ideas about how to use print to promote your business. 01332 662026 advice@ashfieldprinting.co.uk