how to use keyword optimisation to improve your linked in profile
TRANSCRIPT
How to Use Keyword Optimisation to Improve Your LinkedIn Profile
1webtrafficthatworks.com
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Who is Adam Houlahan?
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Adam is a leading world expert when it comes to helping business owners
and entrepreneurs4
Adam and his team have helped over 3,200 people and he shares some of his
top secrets in his bestselling books, Social
Media Secret Sauce5
Adam and the team at Web Traffic That Works
also have a lifetime partnership with
Buy1Give16
Web Traffic That Works are closing in on an
amazing 400,000 impacts
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The top 5 takeaways
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#1. Using the right words in the right places will bring more potential
clients to your LinkedIn profile
TOP 5 TAKEAWAYS FROM THIS INTERVIEW
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#2. The keywords you choose should be integral to the service or product
that you’re offering to clients
TOP 5 TAKEAWAYS FROM THIS INTERVIEW
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#3. When choosing your professional headline and position description, you
should avoid using widely used words such as CEO and
general manager
TOP 5 TAKEAWAYS FROM THIS INTERVIEW
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#4. There are free online tools you can use to help
you pick the best and most effective position title for
your LinkedIn profile
TOP 5 TAKEAWAYS FROM THIS INTERVIEW
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#5. The skills section of LinkedIn is an ideal place to
place keywords that your ideal clients will be
searching for
TOP 5 TAKEAWAYS FROM THIS INTERVIEW
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TOP 3 QUOTES
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“The number one area that you need to have
this optimisation for is in that professional
headline”
TOP 3 QUOTES FROM THIS INTERVIEW
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“The first thing you’ve got to do when you look at
LinkedIn is decide what it is that you’re going to use
LinkedIn for”
TOP 3 QUOTES FROM THIS INTERVIEW
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“Another really key area that a lot of people just
don’t understand the value of is the skills. LinkedIn call them skills but realistically
they’re keywords”
TOP 3 QUOTES FROM THIS INTERVIEW
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TOP 3 ACTION ITEMS
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#1. Start brainstorming keywords that you can use on your LinkedIn profile.
These should be words that are integral to the service or product that you’re offering
to clients
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
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#2. Choose a position title and professional headline that describes what you
do, but is more niche than something widely used such as CEO or general
manager
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
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#3. Think about which skills you can add to your profile
that will help your page to be more easily found on
LinkedIn. These should be words/phrases that your ideal
client will be searching for
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
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