how to use instagram stories for marketing
TRANSCRIPT
HOW TO US E I N STAGRA M S T OR I ES FOR M AR KET I N G
X YL I FES T Y LEB RAN D I N G . C OM
I N S TAGRAM ST OR I E S I S FO R E N GAG I N G M I L L E N N I AL S AN D G E N X
• Brands have a new platform to engage Millennials and Generation X with Instagram Stories.
• Instagram Stories is ideas for short story-telling Brand Narratives using images and videos.
• In essence Instagram Stories is a glorified slide show, glorified because it renders perfectly in Instagram feeds. So it doesn't look or feel like a slide show.
I NS TAG RA M S T O R I ES I S FOR B U S I NE S S ES O FFE R I NG L I FE S T Y L E PRODU C T S
• Generation X and Millennials crave stories and images that engage them on their phones.
• Don't make a traditional advertisement.
• Instead use Brand Ambassadors to show a short story.
• Stories showing ambassadors using your product in a natural, day in the life way are authentic and credible, and will attract the affinity of Generations XY.
E N C O URAG E FOL LO WE R S T O CR E AT E ST OR I E S O F YOUR B RAN D I N AC T I O N
• Another strategy for using Instagram Stories is to give incentive to your brand's Instagram followers to create and share stories.
• These stories should show the follower using your product of course.
• A contest that offers a prize, such as a discount or free product is the way to motivate followers to create Instagram Stories that market your brand.
LE V ERAG E YO U R H A R D E A R N E D FO LLO W I N G BY U S I N G I N S TAG RA M S TO R I ES
• The dizzying plethora of social media platforms makes it hard for marketing executives to focus spend and attention on the one effective for their brand.
• But Instagram Stories is different because it lets brands leverage their hard won Instagram following.
• The Storytelling approach is ideal, and is an easy way to reach an opt-in audience of followers without additional spend and time adding followers.