how to use instagram stories for marketing

5
HOW TO USE INSTAGRAM STORIES FOR MARKETING XYLIFESTYLEBRANDING.COM

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Page 1: How to Use Instagram Stories for Marketing

HOW TO US E I N STAGRA M S T OR I ES FOR M AR KET I N G

X YL I FES T Y LEB RAN D I N G . C OM

Page 2: How to Use Instagram Stories for Marketing

I N S TAGRAM ST OR I E S I S FO R E N GAG I N G M I L L E N N I AL S AN D G E N X

• Brands have a new platform to engage Millennials and Generation X with Instagram Stories.

• Instagram Stories is ideas for short story-telling Brand Narratives using images and videos.

• In essence Instagram Stories is a glorified slide show, glorified because it renders perfectly in Instagram feeds. So it doesn't look or feel like a slide show.

Page 3: How to Use Instagram Stories for Marketing

I NS TAG RA M S T O R I ES I S FOR B U S I NE S S ES O FFE R I NG L I FE S T Y L E PRODU C T S

• Generation X and Millennials crave stories and images that engage them on their phones.

• Don't make a traditional advertisement.

• Instead use Brand Ambassadors to show a short story.

• Stories showing ambassadors using your product in a natural, day in the life way are authentic and credible, and will attract the affinity of Generations XY.

Page 4: How to Use Instagram Stories for Marketing

E N C O URAG E FOL LO WE R S T O CR E AT E ST OR I E S O F YOUR B RAN D I N AC T I O N

• Another strategy for using Instagram Stories is to give incentive to your brand's Instagram followers to create and share stories.

• These stories should show the follower using your product of course.

• A contest that offers a prize, such as a discount or free product is the way to motivate followers to create Instagram Stories that market your brand.

Page 5: How to Use Instagram Stories for Marketing

LE V ERAG E YO U R H A R D E A R N E D FO LLO W I N G BY U S I N G I N S TAG RA M S TO R I ES

• The dizzying plethora of social media platforms makes it hard for marketing executives to focus spend and attention on the one effective for their brand.

• But Instagram Stories is different because it lets brands leverage their hard won Instagram following.

• The Storytelling approach is ideal, and is an easy way to reach an opt-in audience of followers without additional spend and time adding followers.