how to use facebook in your job search
DESCRIPTION
Facebook is often thought of as a social networking platform for strictly personal interactions. However, this tool can be a valuable resource in your job search. During this webinar, we’ll discuss best practices of using Facebook in your job search and how to leverage your personal network for career success.TRANSCRIPT
Contact Heather at [email protected]
Introduction
• According to a new poll by the Society of Human Resources (SHRM):– 56% of human resource professionals use social
networking websites to source potential job candidates, a significant increase from 2008 (34%).
– Facebook is used by 58% of organizations to source job applicants.
• How can you leverage this personal networking platform for job search success?
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Contact Heather at [email protected]
Facebook Job Search Do’s
• DO Clean up your profile– Get rid of inappropriate status updates, Wall posts &
pictures
– Use privacy settings to lock down your profile
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Contact Heather at [email protected]
Facebook Job Search Do’s
• DO Include employment & education information– Go to Edit Profile Education and Work
– Share your college education, previous work experience & volunteer positions with your network
• Some connections might not know what you do for a living – even close family members!
– This also comes in handy when using job search apps on Facebook, such as Cachinko’s Job Matching & Career Networking app
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Contact Heather at [email protected]
Facebook Job Search Do’s
• DO Join groups & pages related to your career– Search using keywords to find pages & groups of interest
– “Like” dream companies to keep up with the latest news
– Comment on updates to increase your visibility in the space
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Contact Heather at [email protected]
Facebook Job Search Do’s
• DO Update your network on your job search– Not too often, perhaps once a week
– It’s human nature to want to help
– Some folks might have connections at the organizations you’re applying at
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Contact Heather at [email protected]
Facebook Job Search Do’s
• DO Start a professional page – If you don’t want to use your personal profile as a part of
your professional online presence, start a page instead
– Connect with your network by inviting them to “like” your professional page
– Post relevant information about your job search & career
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Contact Heather at [email protected]
Facebook Job Search Do’s
• DO Create targeted ads– Facebook ads are inexpensive & highly segmented
– Target HR professionals, recruiters & hiring managers through interests, pages, location & more
– Link the ad to your professional Facebook page, online portfolio or resume
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Contact Heather at [email protected]
Facebook Job Search Do’s
• DO Search Facebook Marketplace– Search available jobs posted by hiring managers,
recruiters & employees
– See connections in common & identify mutual friends
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Contact Heather at [email protected]
Facebook Job Search Don’ts
• DON’T Post anything negative– Complaining about your job search, a recent interview, etc.
makes you look bad
• It’s also a red flag to hiring managers & recruiters
– It’ll likely hurt your chances of landing a job
• Employers might see it
• You might be connected with an employee at that company
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Contact Heather at [email protected]
Facebook Job Search Don'ts
• DON’T Assume an employer won’t see your profile– Even privacy settings aren’t going to keep everyone from
seeing your content
– Be cautious about who you friend or delete your profile altogether if it might cost you job opportunities
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Contact Heather at [email protected]
Facebook Job Search Don'ts
• DON’T Be inconsistent– Employment & educational information should match up
across networks
– Don’t put something different on your Facebook profile than your LinkedIn one
• Employers look for consistency across networks when searching for potential job candidates
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Contact Heather at [email protected]
Leveraging Your Personal Network
• Update your network on your job search efforts– Status updates, messages, etc.
• Reach out to individuals who might be able to help– For instance, ask about the company they work for if
you’re interested in applying there
• Help others first– Post content, engage in discussions, provide value
– Putting out good karma is the best way to motivate others to help you
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Contact Heather at [email protected]
Leveraging Your Personal Network
• Ask for recommendations or introductions– Have personal network connections contribute to your
recommendations on various sites, write positive things about you on your Wall, or introduce you to someone they know in your field
• Inquire about job shadow or informational interview opportunities– See if you can set up a time to learn more about a
contact’s job or industry
• Set up in-person get-togethers via Facebook– Go out for lunch or coffee with a friend to strengthen your
relationship 15
Contact Heather at [email protected]
Thank you!For more tips: blog.cachinko.com
Join us for our next job seeker webinar on:
July 12, 2011: Tough Interview Questions & The Answers That Will Impress Potential Employers