how to use facebook and pinterest in 30 minutes per week
DESCRIPTION
Ideas for libraries to improve their efficiency and effectiveness with social media marketing.TRANSCRIPT
How to Promote Your LibraryUsing Facebook & Pinterest
in Just 30 Minutes per Week!
Shelly Cedarblade
Shelly CedarbladeOwner, Woo! Social Media MarketingConstant Contact Authorized Local Expert
facebook.com/woosocialmediamarketing
@SCedarblade
linkedin.com/in/shellycedarblade
"How do I use social media effectively if I don't have a lot of time to spend on social media?"
• Quickly find relevant and engaging content to share on your page.
• Schedule your Facebook posts for the week using a free tool, HootSuite.
• Learn about a mobile app and email tool that will help you easily manage your Facebook page.
• Create and organize your Pinterest boards so that your followers can easily find the content they are looking for when they visit your Pinterest page.
• Find images to pin to your Pinterest boards that are visually stimulating and relevant.
• Other time saving tricks to ensure you stay on track with your social media efforts!
1.11 billion monthly active users
48% of all Facebook users log on in daily
On average Facebook users spent 18 minutes per visit
Schedule Your Time
Sourcing Content -How to quickly find relevant and engaging content to share on your page.
Create your own….
Share Other People’s Content …
Use Facebook asyour PAGE, not yourpersonal profile.
As your Facebook PAGE, you will want to “Like” other business pages that may have content to share.• Go to the Facebook search bar and type in business
name. For example:
Continue to “Like” Facebook pages. Facebook may limit how many pages you
like per day.The purpose of this is to view “content”
that you can share on your Facebook page.
• As your Facebook page, go to “Home” to see yournewsfeed. • Click on “Most Recent”• Scroll through your newsfeed to find contentthat you could share onyour page.
If you find an image you would like to share on your Facebook Page click on the photo
• Right click on the image
• Click “Save image as”
• Save image
Note: Ideal image size is 403 x 403 pixels
Schedule your Facebook posts for the week using a free tool, HootSuite.
www.woosmm.com“How to UseHootSuite for YourBusiness”
Schedule your posts on your Facebook Page Timeline:• Images and videos• Links
To view your scheduled posts: • As your page, click on“Edit Page”• Click on “Use ActivityLog”
To edit or reschedule your posts: • Hover your mouse onthe top right hand cornerof the scheduled post• A drop down arrow willappear• Click on the arrow to reschedule, edit, publishnow, or delete post.
Facebook Tips…
Asking questions just works. Questions get answers — which means engagement.
Tip #1 – Ask Questions
• Posting a funny photo & telling people to “Caption This” always gets a great response.
Tip #2 – Caption This
Tip #3 – Like Every Comment
• “Like” the comments from every user as your page:
The person who left the comment will get a notificationabout the Like —which could lead to them adding more comments
Tip #4 – Reply to Every Comment• Reply to & “Like” every
comment as the page• Mention or tag the
person in the comment• Set aside a time every
day when you go & Like/reply to every comment on every post on your page.
[Note: You don’t have to reply within minutes unless it’s a customer service issue. However, you should respond within 12 hours.]
KISS ~ Keep It Short & Simple Posts with less than 80 characters get more shares.
How to Help IncreaseYour Engagement
Post a minimum of once daily (find your sweet spot). 2x – 3x daily? 1x hour? (yikes)
Frequency
Tip: See Insights Negative Feedback
Negative comments are inevitable: Social networks can be a convenient way for people to vent frustrations.
1. Always reach out to the customer.Pick up the phone if possible
2. Let your network know that you are addressing the issue.Respond! Show that you are listening and respond positively, publically
3. Always seek to satisfy and delight, not defend.
Manage your Facebook Page with the Facebook Manager App for iPhone, iPad, & Android Devices
Manage Multiple Pages
Post, Comment, Like
Free app for Apple & Android
www.nutshellmail.com
Approximately 50 million users80% of the users are women Pinterest offers another great
way to keep up with creative and cutting-edge ways libraries are engaging with their communities.
How to Create and Organize your Pinterest Boards
Have a GOAL for your Pinterest Page
• What will your customers be interested in?
• Focus on things that make people “click”• Set a goal for each board – for example, at
least 9 pins a week.
• Find images to pin to your Pinterest boards that are visually stimulating and relevant.
• When creating a new board, fill it up with 9 things – this way, the board doesn’t look “empty”
• Image size 736 x any pixels• Add a description of the book& where the reader can find it
• Capitalize on the visual power of Pinterest to show off book covers
• It can be a great way to attract readers to books they might not have otherwise checked out.
• New books, special collections, and kid-friendly material.
• http://bookcoverarchive.com/
Pin Book Covers
Board Ideas
Create Reading Lists
• Books made into movies (before they were movies)• Librarian recommendations (staff picks)• Fullerton reads• NEW - nonfiction, fiction, young adult, children’s, &
downloadable media• Local authors
Promote Library Activities
• Showcase fliers about your events• Lectures• Author visits• Programs• Classes• Workshops
Share Craft Projects
• Craft ideas• Craft ideas for kids• Sewing• Scrap booking
COOLSocial Media Management
Tools&
Tricks
Measures the success of your page. Free of charge Provides recommendations to improve your page Page comparisons
• Posts by Page• Timing• Length of posts• Ask more
questions• Hashtags• CTAs
• Page comparisons• Industry• Similar brands
• Posts by others• Response rate &
time
Provides recommendations Check list for page information Page performance
Facebook Insights….
Check Insights to see when your fans are Facebook
Mix up the times you post.
Mix Up Your Posts! Each fan prefers different types of
posts (status, photo, or link)!
Tip: Check your Negative Feedback.
You DON’T Have to be on ALL Social Networks!
Social Media Might Be ....Neurotic
What works for one library, might not work for yours
If what you have been doing isn’t working, it might be time to re-evaluate your goals or completely pull the plug on one of your social networks.
Social Media Should Be .... FUN!
YES, social media is fun! Or, at least it should be!
Marketing doesn’t have to be so serious all the time, especially on social media.
Is your content playful? Or is it rigid and corporate? Don’t be afraid to get creative and
experiment with your marketing.
