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H I G H L Y T A R G E T E D F A C E B O O K A D S F O R R E S T A U R A N T S

BY RYAN SIDES AT BACON SOCIAL MEDIA

HIGHLY TARGETED FACEBOOK ADS FOR RESTAURANTS

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HIGHLY TARGETED FACEBOOK ADS FOR RESTAURANTS

Facebook recently revamped their Ads targeting model. Until recently, an Advertiser (read as: your restaurant) could only target ads to specific cities, demographics, and general interests. Facebook now allows for “crazy specific” ad targeting.

WHAT DOES THIS MEAN FOR YOUR RESTAURANT?

Do you sell products or services to local customers mostly? I mean, hyper local customers? As in, you’re downtown Baton Rouge but don’t realistically expect people from ONeal Lane to travel to your place just for lunch much.

Now you can get hyper specific with the people you target on facebook ads.

Remember, more highly targeted ads means higher interaction and should lead to higher sales.

Use the ads to send people to your fan page or to a new video about your restaurant.

Running specials? Use the ads to promote your specials and measure the results on which ads work best.

ZIP CODES

You can now target your ads based on Zip Code! No need to have people from ONeal or Millerville area blowing your Ad Budget (unless they work downtown, but that’s a different article).

If you’re in Baton Rouge, see the image below for Zip Codes and which areas they cover.

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SPECIFIC INTERESTS AND TOPICS

You can also now target your ads based on your ad viewer’s interests.

For instance, if you are a Baby Clothing Boutique, maybe you want to target your ads to people in the group “New Moms” or “Retro Babies”. You can also use hashtags (#) before the interest to get more wild card results. In the example above, you may want to use #babies or #moms instead of the specific interests in quotes above.

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NEXT STEPS

Take some time to research your customers and define a typical customer and their interests. Create 2 ads, one that is hyper targeted to your audience and one that is more generally targeted. Track which one performs better.

If you want to bring your ads up another level and target a broader audience, you will need to click the “Switch to Broad Category Targeting” link in the interests section.

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RESOURCES

Facebook’s Official Ads Page

www.facebook.com/business/ads

Facebook’s Business Dashboard

www.facebook.com/business/dashboard/

Facebook Ads – 5 Tips for Success

www.mashable.com/2011/08/29/facebook-ads-tips/Cached

15 Tips for a Successful Ads Program

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http://searchengineland.com/15-tips-for-a-successful-facebook-ads-program-80335

Video - How to Use Facebook Ads

http://www.youtube.com/watch?v=5aj8VRwxtlg