USING DIGITAL SIGNAGE TO MAXIMISE CUSTOMER ENGAGEMENT AND REVENUE

21ST MAY 2014

NICK GALE - FOUNDER

REALISATION CREDENTIALS

REALISATION CLIENTS

REALISATION POPAI

1,400 members

Over 45 countries worldwide

Awards programme with global reach

GETTING THE BASICS RIGHT

REALISATION BASIC DIGITAL SIGNAGE

Business objectives

Content strategy

Screen configuration

Integrated Content Management System

Scalable network

Measurement and evaluation

REALISATION CASE STUDY - NATIONWIDE BUILDING SOCIETY

REALISATION CASE STUDY - NATIONWIDE BUILDING SOCIETY

GAME CHANGERS

REALISATION GAME CHANGERS

Smartphone penetration

Apps

Bluetooth Low Energy (eg. Apple’s iBeacons)

Social media

Payment options

REALISATION SMARTPHONE GROWTH

REALISATION SMARTPHONE GROWTH

REALISATION SMARTPHONE GROWTH

REALISATION BLUETOOTH LOW ENERGY

REALISATION SOCIAL MEDIA

REALISATION PAYMENT OPTIONS

REALISATION CLICKS & BRICKS

Choose your product on-line

Collect in store

Eg. Argos ‘Check & Reserve’

CUSTOMER TOUCH POINTS

REALISATION CUSTOMER TOUCH POINTS

REALISATION DIGITAL TICKETING

REALISATION ASSISTED SELLING

M&S self-service station

Tariff Selector

Nationwide App

REALISATION MANAGING THE PROCESS

Multiple channels

Multiple messages and formats

Without careful planning - becomes unmanageable

The right Content Management Platform is key

Streamlines processes and increases flexibility

Increases your chances of future proofing

GO CONFIGURE

REALISATION GO CONFIGURE

Customer journey - touch points

Communication strategy - what have you got to say?

Demographic - existing technology

Store layout - physical space

Measurement and analysis - Model

Return on Investment (ROI)

!

THANK YOU

www.realisation.co.uk