1. Whats AR&D?Develop powerful one person to one person videomarketing strategies.Build successful brands based on 31 years ofaudience research and development.Create engaging stories to increase recognition,reputation, and revenue.Distribute targeted marketing messages using socialmedia and emerging technologies.

2. Bob KaplitzMore than three decades of experience building successful brandsprimarily for TV stations using the power of video. That includes thehighly successful Spirit of Texas campaign for Channel 8.DFW American Marketing Association: Pioneered innovative use of videoto boost attendance via social media.DFW Interactive Marketing Association: Judged the nations mostcreative work.MBA Educator: Recognized for excellence in teaching internationalmarketing and digital media by Dean at University of Dallas GraduateSchool of Management.Award-winning TV journalist appearing on CBS Evening News withWalter Cronkite. 2011 AR&D, Inc.All rights reserved 3. Video Marketing Strategy Bob Kaplitz 4. First Please take out your business card. If you have a QR code on it, raise the card. 5. Learn What you dont know can hurt you. Learn about new, affordable video technology to build your business. How to get noticed so people seek you out like a TV station. 6. What is a QR code?Quick Response code is a barcode readableby dedicated QR readers in intelligent phones. 7. What is a QR code?Quick Response code is a barcode readableby dedicated QR readers in intelligent phones. 8. What is a QR code?Quick Response code is a barcode readableby dedicated QR readers in intelligent phones. 9. What is a QR code?Quick Response code is a barcode readableby dedicated QR readers in intelligent phones. 10. What is a QR code?Quick Response code is a barcode readableby dedicated QR readers in intelligent phones. 11. Ready or Not? 12. Ready or Not? 13. You as a Media Company 14. Revolution in MarketingInteractive Traditional People searching Pulling in Pushing out Interrupting 15. Revolution in Marketing VideoSocial Media See Hear Conversations FeelInteractive Credible news People searching Pulling in Traditional Pushing out Interrupting 16. Video Content: 4 Channels 17. Video Content: 4 Channels 18. Video Content: 4 Channels 19. Video Content: 4 Channels 20. What is a QR code?Quick Response code is a barcode readableby dedicated QR readers in intelligent phones. 21. SmartphonesEstimate 250 million by end of 2012From Nielsen 22. QR code basics Download QR scanner app on smartphone iPhone - Scanlife, Redlaser Android - QuickMark Blackberry - QR Scanner 23. QR Code BasicsGenerate your own code in seconds.Google QR Code generatorCode only good for ONE linkDownload QR Code imagePlace anywhere 24. QR code basics Generate your own code in seconds. Google (QR Code generator) Code only good for ONE link. Download QR Code image Place anywhere 25. Custom Codes 26. Es of QR codes#1- Engage#2- Educate#3- Easy 27. Action launched by Code#1-47% Video 28. Action launched by Code#1-47% Video#2-34% Sweepstakes 29. Action launched by Code#1-47% Video#2-34% Sweepstakes#3-24% Social Media 30. Custom Code vs Generic CodeCustom- Relink code Free Generic- One Link 31. Clients- Custom Code Designs 32. Scan Strategies ENGAGE- Video #1 Scan Action- 47% 33. Scan Strategies 34. Scan Strategies 35. Scan Strategies EDUCATE- ADD VALUE With EXPERT ADVICE 36. Scan Strategies EDUCATE- ADD VALUE With EXPERT ADVICE 37. Scan Strategies Call to Action- 38. QR CODE #1 MISTAKE (LINK TO WEBSITE) 39. QR CODE MUSTLink to Mobile Landing Page 40. Packaging 41. Searchable Valuable Information 42. Video Content: 4 Channels 43. Video Email 44. Video Email 45. 2011 AR&D, Inc.All rights reserved 46. Video Content: 4 Channels 47. Video ContentEmail 48. ResearchWith properoptimization,video increasesthe chance of afront pageGoogle result53X.-- Forrester 49. Warning:Claim your realestate before acompetitorblocks you out.Provide helpful information. 50. When optimizedfor search, each video is a magnet, pullingin Google. 51. Video Content: 4 Channels 52. Key Points The less your video looks like advertising, the more effective itll be. Let your content do the selling: The Power of Story. People will pass along valuable content, not ads. 53. Content Marketing The art of communicating with consumers and prospects without direct selling. Non-interruption marketing. Instead of pitching, youre delivering valuable information that people search for. Can create greater customer engagement, enthusiasm, and sales. 54. Searchable Valuable Information 55. Creating Videos: 5 Musts 1. Real 2. Short 3. Educate 4. Engage 5. SharableBob Kaplitz 214.766.4236 bkaplitz@ar-d.com 56. Searchable Valuable Info 57. Searchable Valuable Information 58. Content Marketing Video 59. Testimonials 60. Testimonials Emotional Connect 61. Searchable Valuable Info 62. Welcome, Why You? 63. Personal Connection, Why You? 64. Testimonial with High Production 65. Recap Dont wait. You can start now. You can become your own media company. Let your content do the selling. People will pass along valuable content, not ads. 66. Bob Kaplitz Senior VP bkaplitz@ar-d.comwww.kaplitzblog.com 214.766.4236 67. Opportunities to Engage with Video MobileVideo EmailWeb 68. Video Marketing Strategy Bob Kaplitz 69. Video Opportunities to Engage 3. 1. Mobile2. Email Web/YouTube Must Video QR Codes OpenStorytellingEngaging Video Q and A VideoInstantSharable SEO Response 70. 72Video Opportunities to Engage 3. 1. Mobile2. Email Web/YouTube Must Video QR Codes OpenStorytellingEngaging Video Q and A VideoInstantSharable SEO Response 71. Create Videos: 5 MustsBe RealBe ShortEducateEngageSharable 72. What to Do Create customized video marketing solutions essentially enabling you to become your own media network. Create real, authentic, personal videos that educate, engage and add value for the consumer. Combine video story telling with customized QR (Quick Response) codes for a rich, state-of-the-art mobile experience that drives traffic to your videos, website, promotions and more. 2011 AR&D, Inc.All rights reserved 73. What You Need to Know You can be your own TV station. Whoever is in video first can dominate that space. You can pre-empt competitors. 2011 AR&D, Inc.All rights reserved 74. How Consumers Get Info When was the last time you wanted to watch commercials onTV? Last time you went online to research a product or service? 75. Branded YouTube Channels YouTube channels arebranded with your logo and custom graphics.Videos can residehere forever.You can update them. 2011 AR&D, Inc. All rights reserved 76. Mobile Landing Page 77. What We DoWe create true, real and engaging content marketing web videosconfigured to display on mobile devices as well as for use on all social mediasites.Welcome videogreetsconsumer andengages themwith info onyour companyLinks may beCustom QR Codechanged.takes consumer tomobile landing pagewhen scanned withsmart phone reader. 2011 AR&D, Inc. All rights reserved 78. Where do you want to put your code? 2011 AR&D, Inc. All rights reserved 79. What Happens After the Scan Viewer leaves feeling like they learned something or benefitted. Special offers get consumers to scan. Engage prospects and build a personal relationship with them. Customers provide contact info for fast follow-up at press of a button. 2011 AR&D, Inc. All rights reserved 80. The Takeaway its time to get serious Strategy Discipline Capabilities 81. What kind of relationship do you want? TransactionalLoyalOccasional ConstantImpersonalAuthenticShort-TermLong-Term 82. Video Opportunities to Engage 3. 1. Mobile2. Email Web/YouTube Must Video QR Codes OpenStorytellingEngaging Video Q and A VideoInstantSharable SEO Response 83. Revolution in Marketing VideoSocial Media See Hear Conversations FeelInteractive Credible news People searching Pulling in Traditional Pushing out Interrupting 84. Where To Put Videos Emails Website Branded YouTube Channel Facebook, Twitter, LinkedIn Blogs Links from other websites