how to use blogs, twitter & linkedin for legal professionals
DESCRIPTION
Finally, the straight dope on social media! Blogging can help legal professionals position themselves build a web presence, protect their reputations, and build business. Social media tools like Twitter and LinkedIn can also help you grow your practice, but how much really, and how much time should you spend on them? Hosted by our friends at Fastcase®, Smarter Legal Research. Find out more at http://www.fastcase.com. For more Rocket Matter insight and commentary, please check out http://www.legalproductivity.comTRANSCRIPT
How to use Blogs, Twitter, and LinkedIn for LegalOctober 8, 2010Larry PortRocket Matter, LLC
Learn the Straight Learn the Straight Dope!Dope!
Hype“I think Twitter is, arguably, the
most powerful branding mechanism since television.” - Guy Kawasaki
Reality
Source: InformationIsBeautiful.Net
RealitySource: InformationIsBeautiful.Net
Not Hype
Not Hype: National Media Springboard
Not Hype: Create & Build Relationships
non-organic paid adsnon-organic paid ads
Not Hype: Search Engine Optimization
Not Hype: Richer Live EventsNot Hype: Lead GenerationNot Hype: Reputation Protection
Blog: Self-published periodical articles online. Kind of like a personal e-zine.Twitter: Basic online profile plus ability to follow people, have them follow you, and send140 character messages.LinkedIn: Rich online professional profile plus ability connect with others, participate in groups, have discussions, more.Facebook: Rich online casual profile plus...OK, we all know what it is. If you don’t go see the movie.
What are they?
Blog: Discoverable and valuable content. SEO. Primary social media marketing tool.
Twitter: Relationship building. Brown-nosing. Blog support, live event support, trend spotting, breaking news.
LinkedIn: Introductions. Keeping tabs on people. Relationship building, blog support, thoughtful professional dialog.
Facebook: Repository for social media activity. Relationship building. Events. More personal, casual (think birthdays).
What are they good for?
Blog: Who really cares what I think about things and when am I going to have time to write anyhow?Twitter: So much garbage, so annoying, the ultimate distraction medium. Why do I want to listen to these gasbags?LinkedIn: It’s like Facebook, but boring. Who cares? I never check in.Facebook: Will the picture of me streaking across campus holding a bong surface?
Nagging Questions
Time Allotment3-5 Hours per week
Source: The State of Inbound Lead Generation, HubSpot.com
Source: The State of Inbound Lead Generation, HubSpot.com
Source: The State of Inbound Lead Generation, HubSpot.com
Source: The State of Inbound Lead Generation, HubSpot.com
Great Blogging ToolsWordPressFeedburnerShareThis
RSS Reader
Anatomy of a Blog Post
Compelling, keyword-rich title
Art for visual interest
Call to Action
Enable sharing
100-400 Words
Anatomy of a Tweet
@= Reference to another Twitter user
#= Hashtag, enables search and filtering
Shrunken URL140 Characters or Less
Three E’s for TweetsducatengagentertainE
Source: Jay Berkowitz of 10 Golden Rules
Great for Live Events
LinkedInMore than just a living Rolodex.
GroupsOnline discussions with good behavior.
The Online World is like ToothpasteOnce it’s out, it’s not going back in.
http://info.rocketmatter.com/social-media
