how to use beacons
TRANSCRIPT
How to Use Beacons?
Beacons are devices which send out Bluetooth wireless signals, allowing you to define a range
within which the user will receive a notification.
What is a Beacon?
Beacons can be used to...
○ Attract people to your business○ Inform customers○ Deliver outstanding
customer service○ Raise brand awareness○ Offer coupons ○ Engage a community
1. Get discovered
Let your customers know about your product/service.
Advertise special events/happy hours...
2. Inform & Sell
Place beacons near items in your shop to give out specific information.
Use it to introduce an art piece in a gallery/museum.
3. Give personalized customer service
It’s a customer-centric business world. Rely on beacons to deliver a tailored customer service.
Geo alerts equal smarter notifications!
4. Go from local to viral
Differentiate your local business with cutting-edge technology.
Build a community around your app!
5. Give special discounts
Time to take advantage of mobile for your couponing campaigns!
Give your most loyal clients the rewards they deserve, directly in their phones.
6. Use them to be social
Deliver digital class materials to students within designated areas.
Engage event attendees, parishioners, club members...
“By 2018, the beacon installed base will consist of 4.5 million active beacons overall, with 3.5
million of these in use by retailers.
(Source: Business Insider)
We’re an app builder designed so that anyone can create a Beautiful App, for iPhone, iPad and Android, with tools to increase awareness, engagement and loyalty. Once the app is online, GoodBarber becomes a one-stop shop marketing platform to generate
conversions.
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