5 STEPS to CREATING a PHOTO ALBUM to Engage and Amplify Your Brand on Facebook & Beyond

The secret to creating a Facebook photo album isn’t just showing off your products or services, but doing so in a creative way that shows how those products & services fit into the lifestyles of your target audience. If you know what topics, words and emotions will trigger your audience to take action, it becomes easier to craft & load the perfect album that DEMANDS engagement. Once you know your audience, use these 5 core steps.  

Donna Newman co-founded SummaSocial.com. She is a recognized thought leader in her field, a vibrant speaker, and consultant known for her practical social media marketing solutions … which you can actually do something with, literally, when you return to work! Even INC Magazine and Entrepreneur Magazine recently featured her company. Follow her on Twitter @donnalnewman

AUTHOR PAGE: Donna Newman

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Why Pictures Matter #1 Visual Element on Fb

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What provokes you most: Text or Picture? You’re not alone … Proof: • Well over 100 BILLION photos were uploaded to Facebook, which amounts to 20% of all photos taken in 2013 → #1 site in memory keeping • The volume of pictures on Facebook: 10,000+ times larger than the Library of Congress • Facebook bought Instagram to add all kinds of cool filters to your Facebook photos, a feature that attracted over 30 million people to Instagram in record time • Facebook integrates with Pinterest – a site whose primary concept is built upon sharing photos

!

         

Facebook members

are certifiably crazy

about photo-

sharing!

Logging in to Facebook, brings you to your Personal Timeline’s Newsfeed – this is an aggregate or bulletin board showing all your friend’s recent posts. Then, you have two unique ways to enter your Business Page Wall – see below:

#1 Login to Fb Access Your Page 2 Ways

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Every time you upload a photo or an album, your images will permanently “archive” within this Photos App, as well as: •  Stamp Your Wall •  Enter Newsfeed of all Fans •  Have a Unique URL for sharing •  Allow Captions full of LIVE links & @tags for friends

#2 Click on Photos That’s the 1st fixed app box

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•  Pick the image files you want to upload.

•  To pick multiple photos at once, hold down the Control button on your PC, or the Command button on your Mac, while clicking the image files.

         

Once your photos are loaded you can rearrange & delete images as well as reorder the line-up of photo albums.

CLICK Add Photos at the top of your homepage.

#3 Create Album Upload Photos from Computer

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While your files are uploading: •  Add an album title and description •  Use the audience selector to choose who can see the album (Note: If you

tag people, their friends will be able to see the pictures they’re tagged in.) •  Add captions, tags, and locations to photos as each one finishes uploading •  Once album is loaded, click Post Photos.

#4 Title Albums Keywords & Engaging Text

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#5 Wall Posting Shows off Your Brand

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Entice visitors to “click” on links

Did you know, photos are the #1 shared element on Facebook, 10:1? Here are some tips to keep in mind: ü  Use BUZZWORDS and LINKs in the title & caption that emphasize

value & identify your Brand; search engines rank Facebook albums

ü  Create a MENTAL PICTURE for readers to enhance their understanding and trigger them to take action now (e.g., feature your Spring fashion line-up with links to order pages, available property listings with links to detailed MLS, Menus items w/ phone # to order Take Out, Published Books with testimonials and links to order pages, Promotions, Quotes, Clever Product Uses, Vendor lists & contact info)

ü  DRAG-&-DROP your albums in order of importance

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5 STEPS to CREATING a PHOTO ALBUM to Engage and Amplify Your Brand on Facebook & Beyond