How to Turn Your Adversaries Into Profitable Allies

MY LIFE MISSION

I, Sua Van Truong, hereby declare before myself, others and the Universe, that my primary purpose in life is to be a great leader in the community for assisting people to earn an abundant income without the need to sacrifice the time with their loved ones.

I do this by teaching and mentoring people to increase their skillset so that they will become more confident in themselves and their unique gifts. This will allow them to embrace their self-worth which will enable them to ask for fair compensation for providing their

I have in return the opportunity to be showered financially for touching their lives and changing it for the better. This allows me, along with my family to travel around the world to touch and impact many more families in profound ways by teaching people how to fish or be a better farmer.

CORE VALUES: Lead by Example

Integrity and Accountability Be Genuine, Be Real

Family First – Yours and Ours Win-Win-Win for Everyone

Reciprocity – Give Because I Can Always Open to Opportunities

UNDERSTAND:WHY YOUR COMPETITORS DO NOT

REFER YOU BUSINESS?

5 - Bad for business to give away client4 - Against company policy = fired3 - Job is to bring in business2 - You may hurt their relationship with that client#1 – Programmed to NOT trust you = “Your competitor is the enemy” mindset

Heart versus reality

5 STEPS TO BUILDING AMBASSADORS

1. Uniquely Gain Attention2. Tailor Your Approach3. Paint the Story – the Pain Story4. What’s My Irresistible Offer?5. W.I.I.F.T

GAIN ATTENTION

How to get access to your competitor? LinkedIn / Board of Trade members list Customized email (see Linkedin), Phonecall to follow-up Unconventional mails (ex. Garbage can with letter

wrapped inside and coffee gift card) “I have provided a garbage can so you won’t need to throw

this letter in the garbage. I have included a gift card for you to enjoy coffee or tea on me. In case you enjoy that and could spare a few minutes to learn how I can increase your value in your business and increase your income; let me know and I will buy you another drink.”

Send proposals in register mail or courier Hand deliver mail to the secretary with a gift card to

the secretary

WHAT’S YOUR STYLE?

How do you approach people?How should you?Are you aware of your “style”?

PERSONALITY TYPESTYPE STRENGTHS WEAKNESSAnalytical Thinking

ThoroughDisciplined

Excludes feelings from decisionsGoes too far; perfectionistToo rigid or demanding of self/others

Amiable SupportivePatientDiplomatic

Tends to conform to wishes of othersNo time boundaries; things do not get doneNot assertive or directive

Driver IndependentDecisiveDetermined

Has trouble working with othersDoes not take time to consider other perspectivesDomineering; too focused on doing it “my way”

Expressive Good communicatorEnthusiasticImaginative

Talks too muchComes on too strongDreamer; unrealistic

PROCESS TO CONVERT

A.D.K.A.R. Awareness – acknowledge, what is and isn’t

working for them? Show them the big picture Desire – they can win new business from old

client (show them how they can) Knowledge – experience a new way of doing

business & get more ideas from working with me Action – Just do it. Do you currently have

anyone that you can no longer help? Or decline? Reinforcement – Share previous experience.

Results, remind that client has strategy in place to return to them next year or 6-12 months as new “qualified” client!

1. Communicate that there is a problem2. Active listening (is key) – Feel, Felt, Found3. What is and isn’t working – Rinse/Repeat4. What are my options? How can I help?5. Why partner with me? Focus on the most

important reasons to change

TAILOR YOUR APPROACH

PAINT A STORY, BE A STORY TELLER

Relate with stories to acknowledge existing and mutual problems – nobody wins

Acknowledge elephant in the room = client gets no help WILL go elsewhere and may move all their business there

What IF I am brought in to help YOU? Acknowledge problem #1 – why banks don’t refer

Be the Bad and the Ugly or the Good Hero? Win Win Win

Status Quo or be different? Want to make a difference? Robert Frost poet

Two roads diverged in a yellow wood,And sorry I could not travel bothAnd be one traveler, long I stoodAnd looked down one as far as I couldTo where it bent in the undergrowth;

Then took the other, as just as fair,And having perhaps the better claimBecause it was grassy and wanted wear,Though as for that the passing thereHad worn them really about the same,

And both that morning equally layIn leaves no step had trodden black.Oh, I kept the first for another day!Yet knowing how way leads on to wayI doubted if I should ever come back.

I shall be telling this with a sighSomewhere ages and ages hence:Two roads diverged in a wood, and I,I took the one less traveled by,And that has made all the difference.

The Road Not TakenBy Robert Frost

WHAT’S MY OFFER?Know your WHY What is your TRUE intention?

What’s the exit plan? People quit industry? Do you understand their pain?

Ask, ask and ask more What is your solution? Why are you doing this? Ask for the partnership!

SCARCITY VS ABUNDANCE

Benefits of doing more than their job description

Why it pays to be a hero Why giving away business will bring more How to receive more opportunities How they can stand out from the crowd

SHOW THEM “WIIFT” – WHAT’S IN IT FOR THEM:

#1 - MORE THAN JUST MYJOB DESCRIPTION

How to Do More Than Just Doing

My Job?

#2 WHY IT PAYS TO BE A HERO

“People don’t care how much you know until they know how much you care,” John C. Maxwell

How to Be a Hero?

#3 - GIVE AWAY BUSINESSTO MAKE MORE!

How Can You Give to Make

Money?

#4 ALWAYS BE OPEN FOR OPPORTUNITIES

How and Why is Always Better Than What.

#5 - STAND OUT FROMTHE CROWD

Others’ centered networking focus

Volunteer to help at every event

“How can I help you” attitude

Which of my client can benefit from your service or product?

Going the extra mile

How to Gain Publicity By

Helping Others?

DOES THIS REALLY WORK???

5 VANCOUVER TOUR GUIDE BUSINESSPARTNERING UP

Coaches, Mentors, Continuing Education Scripts, Practice, Feedback, Revision Connecting with the Right People

ARE THE 5 STRATEGIES THERECIPE TO YOUR SUCCESS?

FREE MONEY & FREE LABOUR

Grant to train them $10,000http://bit.ly/1Lp1J8c

Wage subsidies: http://www.getyouthworking.ca/ Three at $2800 Up to $50K http://bit.ly/1drtxpv

Internships (Vancouver Filmschool, BCIT) http://www.vancouverinternships.ca/sip.html http://bit.ly/1d6Xjaf $13,200 http://bit.ly/1IpvbI1

LATIN - “SEIZE THE DAY!”