how to turn content into revenue

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START How to Turn Content Into Revenue Yael Kochman

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START

How to Turn Content Into Revenue

Yael Kochman

How often do you publish content?

2

Source: 2015 Content Marketing Trends / Content Marketing Institute

Roojoom Web Experience Proprietary and Confidential

Goal: Lead Generation & Acquisition

3

Source: Oracle

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What is your Conversion Rate?

4

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10,000 • Visitors / month

7,000

6,000

3,600 • 40% Late wavers

36 • 1% Lead Conversion

• 30% bounce

• 20% Early wavers

> 0.5%Lead

Conversion

The road to content performance

5

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Produce more content

Distribute to the right people at the right time

Guide them through the content

Convert readers to leads / buyers

Produce more content: Repurposing

6

Marketers are looking for More/Better Ways to Repurpose Content:

Source: 2015 Content Marketing Trends / Content Marketing Institute

Roojoom Web Experience Proprietary and Confidential

What is Content Repurposing?

7

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Repurposing Content is the art of reviving pre-used, existed content to tell a new story.

How: Take the same idea and produce new content: blog post, webinar, presentation, white paper, video, infographic, podcast,

etc.

Key to increasing conversion

8

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2X conversion rate for 2nd - 5th time visitors compared to 1st visit

Source: 2015 Marketo

How to get them back?

9

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1 Get their email address and send updates

2 Retargeting

3 Get them to continue browsing while they are there

How to get them to continue?

10

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1 Easy navigation

2 Make sure they know what to do next

3 Create a meaningful path for them to follow

11

Offline example IKEA

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12

What is a ‘Content Journey’?

A Content Journey is pre-designed trail of content offered to the customer in a step-by-step fashion,

designed and compiled by the marketer in order to optimize conversion and brand engagement…

Just like the journey Ikea is leading their customers through, you can lead customers through a Content Journey to increase engagement and conversion.

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13

Content Journey Example: Vodafone

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14

Advanced CTAs and Lead Gen forms

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15

Branded personal content journeys

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Cךןבל

Create here

Cךןבל Email here

16

How does Roojoom Marketing Platform work?

Marketers design Roojoom Content Journeys and publish to their consumer segments using the Roojoom SAAS hosted services

KPIs are set and A/B tests are defined.

BI A/B

Consumer follow their Content Journeys on their Mobile and PC at high propensities and convert. Strict measurement is taken and ROI is evaluated constantly.

Using the Roojoom online content editor, content is compiled into Roojoom Content Journeys and mapped into consumer profiles

Consumer performance statistics is collected , analyzed and reported

Roojoom dashboard provides real-time data and performance analytics

Consumers are invited and exposed to their Content Journeys through messaging, ads, blogs, social and on-site.

Performance statistics are fed back and Journeys are optimized to improve KPIS

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18

How do consumers meet their Roojoom Content Journeys?

Social Media Search Results (Organic/ Paid)

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Value across customer lifecycle

Offer &Convert

Welcome& Onboard

‘How to’Self service

Campaign& Upsell

Retain

Leads Sales Churn Engagement Adoption

19

Acquisition Onboarding Support Upsell Retention

Support cost

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20

Customer lifecycle example

Acquisition

Onboarding

SupportUpsell

Retention

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21

Typical KPI Lifts

Page Views CTRDurationAudience Duration

per Visit (Min)Audience Page Views per Visit

CTR per Visit

1-2

8

1.2

5

7%

With Roojoom

Without Roojoom

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Lead Conversion

2%

4.9%

0.5%

22

Creating a Roojoom

• A Design platform for Content Journeys

• Repurpose content seamlessly• Auto reformatting of any online

published content• Publishing and optimizing• Multi-browsers & mobile support• Performance dashboard

1

2

3

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Take-Aways

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Roojoom Web Experience Proprietary and Confidential

1 Repurposing can help you produce more content

2 Guide prospects through the content to increase conversion

3 Roojoom is a content repurposing tool to increase conversion and ROI through storytelling

Thank you

http://Roojoom.com@roojoom