how to think like a network
DESCRIPTION
The latest variation on my talk about effective networks, this one is for the 2010 NC Tech for Good conference.TRANSCRIPT
Ruby Sinreich social network junkie, activist, nonprofit techie, web maven, Generation Xer, mother
How to think like a network
Download at slideshare.net/rubyji
N.C. Tech for Good Conference 2010 lotusmedia.org/5things
“The people formerly known as the audience wish to inform media people of our existence, and of a shift in power that goes with the platform shift youʼve all heard about. “You don't own the eyeballs. You don't own the press, which is now divided into pro and amateur zones. You don't control production on the new platform, which isn't one-way. There's a new balance of power between you and us.”
http://www.flickr.com/photos/zak/84069772/
- Jay Rosen, Journalism Prof @jayrosen_nyu http://journalism.nyu.edu/pubzone/weblogs/pressthink/2006/06/27/ppl_frmr.html
“Generations, like people, have personalities, and Millennials – the American teens and twenty-somethings currently making the passage into adulthood – have begun to forge theirs: confident, self-expressive, liberal, upbeat and receptive to new ideas and ways of living.”
- Pew Research: “The Millennials: Confident. Connected. Open to Change.” (2010)
MySpace and Facebook didnʼt invent social networks
http://www.flickr.com/photos/rbucich/3623885548
http://www.flickr.com/photos/cobalt/248044067/
http://www.flickr.com/photos/danielgreene/2951598183/
So... how do you make a network into a "swarm?"
1. Strong Social Ties 2. Common Story 3. Dense Communication Grid 4. Shared Resources 5. Network Awareness
www.friendsforpeace.org & www.sorryeverybody.com
•
“In the week after Wilson's outburst, Miller had raised $1.6 million, about three times his 2008 campaign, while Wilson raised $1.8 million.” - Wikipedia
“The Democratic National Committee reportedly raised $1 million the day after Obama's speech, a haul credited in part to outrage over Wilson's outburst.” - Newsweek
You lie!
Online & offline For example... Social networks Blogs E-mail & SMS Instant messaging Phone Face-to-face
Aggregators, FriendFeed, Buzz, etc.
http://www.webopedia.com/quick_ref/topologies.asp
hierarchical
star/hub
tree (hubs of hubs)
ring
mesh
London -Daily Mail
San Francisco -New York Times
“Olympic Torch Route Changed in San Francisco”
And Iranʼs “Twitter Revolution!”
1. Strong Social Ties 2. Common Story 3. Dense Communication Grid 4. Shared Resources 5. Network Awareness
More examples, comments, ideas: • lotusmedia.org/5things • netcentriccampaigns.org
Contact me: e-mail = [email protected] Twitter = @ruby