how to tell a love story an introduction
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HOW TO
TELL
A LOVE
STORY
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Once upon a time, natureand people were in love.
We lived close together – making
the wild a part of our lives.We loved the characters we found— we’re all animals after all.
And we talked about nature all thetime – sharing stories of experiences
and encounters.
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But then something happened.
We lost our connection with nature.
Right now, we’re at a crossroads.
Either we carry on moving furtherand further away from nature, or wefall in love with it all over again.
It’s decision time.
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The best way to rekindle a lost loveis not to talk about what went wrong— extinction, habitat loss or resourcescarcity.
It’s to remember what we loved
in the rst place.The question is: how do we helppeople fall in love again?
Well, some nature organisationshave already worked out how totell love stories …
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In Nicaragua, the local market demandfor turtle eggs is threatening the survivalof the specic species.
Fauna & Flora International’s nationalcollaborative media campaign I don’teat turtle eggs, is solving this by takingchildren to the beach to release turtlehatchlings, and running a publicitycampaign to make it feel unpatriotic
to eat the eggs.This campaign is personalising nature.By building a personal connectionbetween people and animals andmaking the issue locally relevant, thecampaign has shifted public attitudeacross the country.
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www.tortugasnicas.org
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www.wild-team.org
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Tigers in the Sundarbans forest inBangladesh are under threat frompoachers and loggers.
Wild Team’s solution, a campaigncalled Motherlike Sundarbans,repositions the forest as a mothergure for local communities.
The campaign uses real stories frompeople who live in the area to show
how they depend on the forest forfood and protection.
By humanising nature — talking aboutthe forest in human terms — thecampaign helps people to relate to it
and the challenges it faces.
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The UK is famous for its garden birds butmany species are in decline. How do youengage people with something that’sgetting harder and harder to see?
The Big Garden Birdwatch gets the nationnature spotting together for one weekendin January.
Using its huge network, The RSPBmobilises over ve hundred thousandpeople to survey birds and in doingso raises awareness of millions more.
The campaign works because it publicisespositive actions to protect nature.
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www.rspb.org.uk/birdwatch/
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So what happens next in our story?
Do people and nature fall back in love?
It’s up to all of us to write the last chapter.
If you want a happy ending for nature andpeople, it has to be a love story.
Personalise. Humanise. Publicise.
Starting now.
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FIND OUT MORE VISIT
www.iucn.org/cec#lovenotloss