how to tell a great story aug 14

9
With thanks from Carolyn O’Hara – Harvard Business Review (30/07/2014) HOW TO TELL A GREAT STORY

Upload: james-cracknell

Post on 29-Jul-2015

27 views

Category:

Documents


3 download

TRANSCRIPT

With thanks from Carolyn O’Hara – Harvard Business Review (30/07/2014)

HOW TO TELL A GREAT STORY

What the experts say:• You won’t be

heard unless you tell a story

• Create ‘sticky memories’ by attaching emotions to events

• Everyone has the ability to become better story tellers

• What does your audience want you to share with them?• What are your values?• Settle on the ‘ultimate message’ – what illustrates this the most?• What do you want to leave your audience with?

All my life I have loved the flavours of ‘Vintage’I have loved simple ‘food’

I have loved ‘music’& I have loved vintage ‘cars’

MINE YOUR OWN EXPERIENCES

FOCUS ON

FAMILY, FOOD AND FUN

DON’T MAKE YOURSELF THE HERO

BATTLE OVER CONFIDENCE

SELF-DOUBT

HIGHLIGHT A STRUGGLE

Not everything has to be leave you here

KEEP IT SIMPLE

• Do consider your audience• Identify a moral message that you want to

impart• Find some form of inspiration in your life to

illustrate this

• Do NOT assume that this is all beyond you• Do NOT give yourself the feature role• Do NOT over complicate with either data or

comparisons

PRACTICE, PRACTICE, PRACTICE