how to tell a great story aug 14
TRANSCRIPT
What the experts say:• You won’t be
heard unless you tell a story
• Create ‘sticky memories’ by attaching emotions to events
• Everyone has the ability to become better story tellers
• What does your audience want you to share with them?• What are your values?• Settle on the ‘ultimate message’ – what illustrates this the most?• What do you want to leave your audience with?
All my life I have loved the flavours of ‘Vintage’I have loved simple ‘food’
I have loved ‘music’& I have loved vintage ‘cars’
MINE YOUR OWN EXPERIENCES
• Do consider your audience• Identify a moral message that you want to
impart• Find some form of inspiration in your life to
illustrate this
• Do NOT assume that this is all beyond you• Do NOT give yourself the feature role• Do NOT over complicate with either data or
comparisons
PRACTICE, PRACTICE, PRACTICE