how to successfully grow your business with social media

How to Successfully Grow Your Business With Social Media

How Social Media Merges with SEO

© Web Strategy Plus 2013. All rights reserved.

People no longer blindly trust everything they see or hear - they want “social proof”

Using quality keywords in your blog content will attract your target audience through search

Building a rich, vibrant networks of friends, fans and followers is now the key to success

Google Thinks Differently Now


Social signals now aid in the ranking of web pages

More likes count as a “vote” for web page quality

What’s Important TodayQuality ContentSocial EngagementCustomer ReviewsBlogs that Answer FAQ’sSocial Proof

• Long-term Marketing Strategy• Powerful Word of Mouth• Qualified Traffic to your Website• Build Relationships• Build Community• Retain and Attract Followers• Sell more Services and Products• Build Credibility and Trust • Demonstrate Thought Leadership• Drive Offline Sales• Inspire Brand Advocates

SMO is Relationship Marketing


The Big Players - Facebook

© Web Strategy Plus 2013. All rights reserved. Credit : InternetWorldStats.com

#1 most visited site in the worldIf Facebook were a country it would

be the 3rd largest in the world1.19 billion monthly active users,

growing at a rate of 5-6 million users per week

58% women and 42% menMore than 5 billion minutes are spent

on Facebook each day3.2 billion Likes and Comments daily50 million businesses have Facebook

fan pages

The Big Players - Google Plus

© Web Strategy Plus 2013. All rights reserved. Credit : InternetWorldStats.com

70% of brands have a Google Plus page

300 million monthly active users38.37% of Google+ visits are by

those in the 25-34 age bracket71% men and 29% womenWebsites using the +1 button

generate 3.5X the Google+ visits than sites with it

The Big Players - YouTube


• #2 Search Engine in the World• 6 billion hours of videos watched per

month • 300,000,000 visits per day• 100 million likes, shares, or comments

every week• 100 hours of video is uploaded to

YouTube per minute

The Big Players - LinkedIn


• 161 million members in over 200 countries and territories

• 2 new members per second• 5.3 billion professionally-oriented

searches on the platform in 2012• More than 2 million LinkedIn

Company Pages

Average member:• college educated • 43 years old• making $107,000

10 Million US Monthly visitors More than 80% of users are women 29% are between the ages of 39-44 Topics of interest – fashion/style,

interior design, hobbies, and cute collectibles/animals

80% of pins on Pinterest are repins

The Big Players - Pinterest

Is your target audience on Pinterest?© Web Strategy Plus 2013. All rights reserved.

Blog should be part of your website

Drive traffic with original content

Content is critical even more now with Google+

WordPress is one of the best blogging platforms

Do You Have a Social Media Hub?

Do you have a Blog? Does it live on your website? © Web Strategy Plus 2013. All rights reserved.

Mobile Friendly Site is Critical


Do you have a Mobile Friendly website?

Mobile Devices have become bigger than PC sales

86% of adults own a Mobile phone

53% use it to access the Internet57% of users will not recommend

a business with a poorly designed mobile site

Mobile Internet is becoming the Internet

Mobile – A Love Story


Consumers have fallen in love with their Smartphones!Always OnPocket ComputerSocial NetworkingShoppingNavigationCamera/VideoTextingAnd….making phone calls

Do you go back home if you forgot your phone?

Fresh Content, you must be writing and posting new blogs for SEO

Social Content, you must be providing interesting content others will enjoy and share

Easy to share, do you provide your visitors easy ways to share, like, download and/or retweet your content?

Is your site “Social Media Friendly”?

Is your content easily shareable?© Web Strategy Plus 2013. All rights reserved.

Google AnalyticsUnique Daily VisitorsLength on siteClicks from whereEntry pagesExit pagesAlexa.comGoogle Analytics

Website Search Engine Audit

How do you measure your website traffic? © Web Strategy Plus 2013. All rights reserved.

http://www.alexa.com/

http://www.google.com/analytics/

You have 3 seconds to grab your prospects attention!

Free WebinarFree White PaperFree DownloadFree TrialFree Consultation

What is Your “Call To Action”?

What is your strongest offer? © Web Strategy Plus 2013. All rights reserved.

What happens when you Google your name?

Do you like what you see? Your name is also your

brand, you need to control this message

Recruiters and customers are searching for you – what are they finding?

Fact: If you don’t brand yourself...Google will

How is your Personal Brand?


Make the first impression they get about you when searching the best

Fresh content will rank higher in the search engines

People like to connect with “people” not logos – be a person who is transparent, likeable and human

Put your best face forward


Questions and Answers

What questions can I help answer?

Thank you for participating!

Michelle Hummel

Web Strategy Plus

http://www.WebStrategyPlus.com

Phone: 513-399-6870

[email protected]


http://www.webstrategyplus.com/

mailto:[email protected]