how to successfully date your agency
TRANSCRIPT
Let’s be honest, dating can be hard. We know, we’ve been there. We have won and lost. But most of all we have learnt a hell of a lot about what works and what doesn’t when it comes to making sure the partnership is a win-win for both parties involved.
1.We need to understand your business / brand for our relationship to flourish. We want to get to the crux of what you need, what you like, don’t like and what has or hasn’t worked before. Without this information we could make some seriously fatal dating mistakes. Cringe.
This means we need to: / Understand why we are being
briefed and how you plan to measure success
/ Understand business and market challenges
/ Have access to annual reports, strategic planning docs, presentations, brand guidelines and existing logos/assets
/ Understand specific output requirements: fonts, colour breakdowns
2.For the best results we encourage you to consolidate your feedback internally and work towards partaking in our love language, which equals 2 rounds of changes. We repeat, if you keep each stage of design to 2 rounds of changes we will buy you dinner. Seriously!
After all, understanding your expectations helps us to exceed them. In the wise words of William Shakespeare “expectations are the root of all heartache”.
3.We solemnly swear to keep our relationship sacred by making sure that we:
/ Don’t wait 5 days to call you - we will always respond within 24 hours
/ Won’t cheat on you with other brands in competing territories
/ Will be bold and honest with our strategic thinking, analysis and solutions
/ Will make sure your challenge is always our challenge
GetDon’t forget, our partnership is geared towards making sure your brand and the projects we work on with you will
noticedrememberedboughtbought again
We should be together.
Let’s book a date.
Love,Your trusted
creative partner.
channelzero.com.au