How to Start an Email Marketing Campaign

Danielle Miller

© Miller Media Management LLC

List SetupSeparating business, revenue streams, and customers

Sign Up FormsDesigning the setup process and welcome letter

Automated WorkflowCreate a series of emails to introduce your offering

mmmsocialmedia.com

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List Setup

mmmsocialmedia.com

ListsUnique sign up

process

Separate businesses

GroupsCreate

checkboxes

Separate revenue streams

SegmentsBased on data or

custom

Separate Leads from Customers

Setting up an Email List

Create different lists depending on sign up source and subscriber gifts. Use Groups to allow subscriber to choose their interests. Use segments to separate your categories.

Setting up an Email List

Lists Groups

Segments

Sign Up Forms

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Sign Up Process

1. Sign up Form

2. Sign up Thank You

3. Opt in Confirmation

4. Confirmation Thank You Page

5. Final Welcomemmmsocialmedia.com

Welcome Series

Drip Marketing

Use Workflow automation to set up a series of emails introducing your leads to your business.

★ Overcome objections★ Identify triggers★ Provide value★ Make a no-brainer offer

Automated Workflow

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mmmsocialmedia.com

Heads Up!● The list and workflow can't be changed after an

automation has started.

● Activity workflows are triggered by a subscriber's action. If the first email is not trigger, they won't receive any others in the series.

● You can add emails to the end of your workflow, or delete emails and workflows.

Workflow Goal: Prepare leads to become customers!

✔ Overcome Objections

✔ Identify Triggers

✔ Share Success Stories

✔ Show Your Best Content

✔ Set the Expectation

✔ Describe the Process

✔ Answer FAQs

Workflow Email Ideas

Danielle Miller | 808-633-1033 | MMMsocialmedia.com

Notes