how to set up and run a webinar for your business

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www.thedigitaldelusion. com @doylebuehler Doyle Buehler Wonderful Webinars

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Webinars, webcasts and screencasts are many things to many different people. Are webinars for your business? The answer may not always be 'yes'. The fact is, it does work for a lot of businesses; when it is put together and leveraged properly it can really help you grow your audience and leads, as well as build your digital ecosystem. Ask yourself: are you delivering value and creating an ROI for your business with Webinars? Are you defining your digital leadership with webinars for your business? Wait. What?!? A webinar on webinars? Yes! The challenge comes down to how can it work with your business online - for sales, for information, for awareness. Whatever you decide, webinars can help you build ROI into all of your online activities. Want to know how you can start to make it work for you and your business? Join me, Doyle Buehler, author of The Digital Delusion, as I bring you my DSchool Introductory Webinar on Webinars. For a simple, quick, 20 minute webinar, find out what you can do to quickly grow your audience and grow your leads and Return on Investment by using webinars more effectively. I will show you these 3 Simple Things: The Tools you can use to host and use webinars for your audience The Process to build your sales and leads based activity with webinars The Knowledge needed to fully connect Webinars with your own digital ecosystem Questions? Please email me: [email protected] Grow Your Business With Webinars. Download your own digital discovery to measure your digital leadership http://thedigitaldelusion.com/digital-discovery-self-assessment/ bit.ly/digitaldiscovery Find out what events are coming up next: Events page http://thedigitaldelusion.com/digital-delusion-events/ http://bit.ly/events1999

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www.thedigitaldelusion.com

@doylebuehlerDoyle Buehler

Wonderful Webinars

Welcome to D-School WEBINARS

• What we’ll cover• Why Webinars & Why For Your Business?• Developing a Strategy & Making It Work• Tools & Resources

• Admin Stuff• Please type in your questions along the way• Audio/video check?• Screenshots? Yes! [Jing]

The Tools, The Process, The Knowledge

Hello, My Name is…

•Business Entrepreneur since 2002•MBA (2002, Leadership)•2 start-up businesses in the online ecommerce consumer market; fastest growing company in Canada; Canadian Innovation Award, multiple US patents.•Educator – teach Commerce, Business Planning & Entrepreneurship•Providing Coaching, Management & Consulting to businesses•Considerable time working on the “inside” of Marketing Agencies, along with major Fortune 500 clients, putting the pieces together.

Doyle Buehler

3 Simple Steps

1. The Knowledge2. The Process3. The Tools

The Knowledge

Why Webinars?

• Building Your Digital Leadership– Influence– Authority– Knowledge

• Educating & Informing• Content Creation (your content explosion!)• Sales, Leads & Contacts

• Strategy – WHY?• What are you “about”?• What is your value (WIIFM)?• How Webinars “fit” across your digital ecosystem?

• Your Content Strategy – WHAT?• Your Stories• Your Value• Conveying your value & stories• Your Customer Personas

What Are YOU Going To “TALK” About?

What Do You DO with Your Audience?

How To Explode Your Content With A Webinar? See Slide #24

Your CONTENT Drives Your Audience

• What is YOUR Original Content?– Not all sales– Your Business Value– WIIFM? “What’s In It For Me”

• Where is your Digital Leadership?

Are You Missing 67% of Your Market?

• The people that are perfect, ideal clients for you can be broken down into the following percentages:

• 3% - ACTIVELY SHOPPING• 7% - OPEN TO YOU• 30% - AWARE FOR FUTURE• 30% - UNCONSCIOUS• 30% - NO

http://e3webcasting.com/top-7-webinar-statistics-you-should-know/

Why Do People Organise Webinars?

http://www.on24.com/

http://www.on24.com/

http://www.on24.com/

How To Select A Webinar Platform

1. Webinar software Cost & ROI2. Traffic/user capabilities3. Session Recording4. Marketing Capabilities5. Landing page creation6. Communications & Follow-through7. Detailed Statistics8. Other Options– Payment Gateway for Paid session– Integration with existing software – infusionsoft, mailchimp,

CRMs, etc.

What Your Webinar Platform Needs

1. Registration or Opt-in Page2. Way to Capture Registrations & Emails3. Platform4. Back-up plan to record webinar5. Presentation & Creation software6. Method for “offers” or next steps7. Follow up with emails/contact

Webinar Platforms

• ON24 http://www.on24.com/• GotoWebinar/Meeting• Anymeeting• WebinarJam• Google Hangouts• Click Meeting

The Process

NOT just a leads platform, but an Education platform

Webinar Structure

• Focus on Learning/Experience/Information• Dynamic• Less time “primping” about how awesome

you are• Less pitch – more filling

INFLUENCE To ACTION

• Move your attendees to your own lists and own pages.

• Not about “engagement”

• About Digital Leadership & INFLUENCE

Content Process – How TO EXPLODE Your Content With a Single Webinar

1. Run your Webinar2. Record video and post to Youtube3. Use the recorded video as a prerecorded webinar 4. Use the recorded video as part of your training program5. Record (or separate) audio and post as a podcast/audio file on

soundcloud.com or itunes6. Use your presentation and post to Slideshare.com7. Write a blog post and embed the video, audio and slideshare

presentation8. Use the individual slide images as branded images on your visual

social channels – instagram, Facebook, Twitter#9 SHARE! SHARE! SHARE!

Webinar Mistakes1. What is your topic? Did you pick the correct one for your audience?2. Are you marketing your webinar?3. Do you deliver on your promise?4. Is it just a pitch fest?5. Is it focused or wandering?6. Too much information?7. How is the timing?8. Is there a reason to stay till the end?9. Have you tested – EVERYTHING?10. Did you follow-up

The Tools

The Best Tools

• Social & sharing• Q & A• Surveys• Polling• Chats• Collaboration• White boards

What to Avoid• Excessively long webinars• All fluff and no substance• Not just about sales – about people entering

your long-term sales funnel• Don’t be boring!

A Few Last Words• Consistently deliver your value

– Educate– Inform– Delight

• Insights – Insights – Insights!– See what is working and what is not

• DON’T HARD SELL – INFLUENCE TO ACTION

• Your Value & Your Content? HOW do you deliver it?

• Your ROI? WHERE is the Money? Move your fans to your own lists and own pages.

Download the Free eBook NOW From

www.thedigitaldelusion.com/2

)1 300 681 911 * [email protected] ü www.TheDigitalDelusion.com

Join My Next Webinar Wednesday

“Website Whimsey” http://bit.ly/websites1999

D-School is Coming Soon!Stay in touch so you can be the first to get the inside track

“Just because everyone can build their own website… doesn’t mean that they should.”

What’s Next?

• Let’s connect! Linkedin, Twitter, Facebook – Search ‘Doyle Buehler’

• Need any Tips? Please email me with ANY questions [email protected]

• Call me 0413106880

Thank Your For Attending!

Are Your Ready to “Click To Save The World”

Get your own 7-Point Digital Self-Assessment

http://bit.ly/digitaldiscovery